Rena Petrou

Experience

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  Advertising Agency

  Jun 2005 - Sept 2010

  PR Coordinator

  Part-time job • Events, Gala and Exhibitions coordination for brands campaigns and products launches• Advertising material production and client account support for brands of international recognition• Communication and Media planning

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  Private tutoring

  Sept 2010 - now

  Physics Teacher

  • Private tutoring. Delivery of university lessons for Atmospheric physics, Climatology and Meteorology. All delivered both onsite and remotely.• Research in Ethics in the educational technology

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  INTRALOT Interactive

  Oct 2010 - Mar 2014

  Project Manager

  • Participation at B2C, B2B and B2G projects for gaming interactive operations in Americas/EMEA/APAC• Assess a project’s scope and the team’s ability to execute. Balance the tactical details in service of the big picture• Communicate objectives, plans, status and results clearly, focusing on key points• Work closely with product and engineering teams on system/tool enhancements• Content management for gaming websites and mobile applications. Initial design, collaboration with advertising agencies for branding, testing and optimization • Monitor customer interaction and identify improvements for the user experience and new product development through CMS platforms • Build internal marketing research and act as the liaison with the regulatory bodies, business areas which include markets and operations monitoring as well as excellent knowledge of the regulatory frameworks per jurisdiction• Quantitative and qualitative data assessment for business plans and budget estimations. Generate and distribute reports and dashboards serving operations and corporate purposesDirect reporting to the General Director Show less

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  INTRALOT Maroc

  Oct 2010 - Sept 2011

  Local Project Manager

  • Lead and manage various stages of integration from the initials to project launch• Front-end & content management; serving as the main liaison between the customers and the supplier• Manage issues, fixes, customization responses and requirements through operational processes• Provide data extraction, analysis, reporting and insights to maximize customer lifecycle value• Work with external agencies and suppliers to ensure delivery of supporting analysis and data-related work• Cooperate closely with the CRM team to leverage insight in order to maximize key campaign metrics Show less

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  Intralot

  Apr 2014 - Feb 2018

  • Responsible for monitoring the market of interest and identify the product needs. Data analysis about products & services, competitors and consumers. Assessment of the product competition and the market trends so as to define the strategic position of each product and their USP in the market in compliance to the legal framework• Provide comprehensive market analysis, leverage data in cooperation with product managers and sales dep’t., forecasting market conditions and tracking marketing results • Work with the respective teams to conduct competitive product and pricing analysis, evaluate sales performance, formulate and review strategic long range plans, goals and objectives for specific product areas• Key advisor to the sales force and a key resource in interacting with engineering, product management, marketing teams and legal dep’t. Formulate and communicate findings to the upper management Show less • Work in unison with advertising agencies, sales and public relations dep’t, as well as upper management to plan and implement marketing strategies. These strategies may include brochures, signs, press releases, and other visual and editorial material that will make customers aware of the corporate and product brands• Day-to-day collaboration with the graphics department on advertising artwork, writing copy, communicating with company stakeholders; such as marketing and product teams, and other supervisory responsibilities• Market and product research in order to assess the competition and the market trends, define the strategic position of each product vertical and their USP in the market• Plan the appropriate and timely media exposure for the product verticals, build and sustain the internal communication by sharing product knowledge, KPIs and best practices. Plan and execute the desired product branding & demonstration in exhibitions and conferences Show less

  • Product Marketing Analyst

    Apr 2016 - Feb 2018

  • Project Manager

    Apr 2014 - Apr 2016
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  PeopleCert

  Apr 2018 - Oct 2018

  Portfolio Strategy Manager

  Responsible for Business & IT Qualifications portfolio and its strategic position in the global market.• Propose where best to focus the organization’s existing portfolio in order to meet strategic objectives• Creation of new products till the initial Go-Live phase of the product lifecycle. Evaluation of the performance in the initial phase and proposals for amendments and growth.• Product development monitoring.Product portfolio roadmap and project management for the new products. Collaboration with 3rd parties and various dep’t in the organization.Responsible for B2B horizontal services. B2B pricing and orientation of corporate processes that serve the product needs in terms of CRM, internal portals, 3rd parties, auditing and sales. Show less

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  Nimaworks

  Nov 2018 - Nov 2021

  Senior Business Analyst
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  Software Competitiveness International S.A.

  Nov 2021 - now

  Technical Project Manager - Automotive