
Sreenath V
Engineering Apprentice

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About me
Hub Sales Operations Manager | Asia Pacific Middle East Africa | Marketing Analyst | Sales Operation | Pricing | Transformers | Hitachi Energy | MBA@IMT
Education

University of Calicut
2003 - 2007Bachelor of Engineering (B.E.) Electrical and Electronics Engineering A
Institute of Management Technology, Ghaziabad
2018 - 2019Master of Business Administration - MBA Marketing First ClassExecutive program of Master in Business Administration with specialization in Marketing & Strategy
Experience

Apollo Tyres Ltd
Sept 2007 - Sept 2008Engineering ApprenticeMaintenance of 66/11kV HV Substiations and associated equipments.Implementation of SCADA and PLC for Substations and tyre machineries.

DE Controls ( Technical Channel Partner of ABB)
Nov 2008 - Jul 2010Sr Engineer - Projects ( Substations)Negotiation of Turn key projects & individual large machines and conclude the contract with the benefit and growth of the organization by developing negotiation strategies. Expertise in Project Planning & Management of Turnkey projects in various Energy & Industrial segments. Wide experience in execution of the Turn Key contracts with key focus on customer satisfaction and profitability with optimum use of resources. Doing a vital role in the sub contracting the large scale projects and get it done from the suitable sub contractors. Show less

CG Power and Industrial Solutions Limited
Aug 2010 - Dec 2013Sr Engineer - Marketing & Business Development ( Power Products)▪ Responsible for M&S for Power & Distribution Transformers upto 500MVA, EHV/HV/MV switchgears upto 765kV ▪ Secured and led the project management for Major order from JSW Steel for Transformers. ▪ Expanded the market to industries targeting Sugar, Cement and F&B sectors.

Hitachi Energy
Jan 2014 - now▪ Developed, implemented, and automated the Sales Processes (RRL, CTS, MWO) across the region to optimize Sales Efficiency and Sales Effectiveness in line with the company’s strategic initiatives. ▪ Implemented the Dynamic dashboards for Pipeline Monitoring, Profitability development & Go to Market analysis using PowerBI connecting multiple sources of data which became a benchmark and was inherited by other regions. ▪ Serve as SME for Salesforce & CPQ tools in the region and responsible for Implementation, adoption, and training. ▪ Spearheading Pricing initiatives in the region to move from Cost-Plus approach to Market-based Pricing and Attribute Pricing. ▪ Leading the Region for Global Target Setting, Market identification and Competitor Analysis. ▪ Rolled out review mechanism for BD, Profitability, Service, and Digitalization to drive profitable growth by focusing on the leading indicators rather than lagging. ▪ Have a deeper understanding of lead and opportunity management processes and workflows; be able to interpret different sources of data, see the ‘bigger picture’ and decipher insights to help reach company goals. ▪ Leading the eBusiness implementation for the business and managing the project by close coordination with the Factory, Global governance team, and IT. Show less ▪ Led the Analytics team for Global Transformer Business towards Market forecast Modeling, Market study, and Segment Analysis. ▪ Ran the competitive intelligence study by Primary/secondary research and provided insightful information to senior management for taking strategic decisions. ▪ Driven the yearly Target Setting, Supply Order Estimation, Market Insight & Market Outlook Process. ▪ Led the team for Market Potential identification & alignment in collaboration with GPGs, HUBs & Countries. ▪ Maintained analyst team by recruiting, selecting, orienting, and training employees. ▪ Managed & optimized the day-to-day operations by Streamlining the process, delegating tasks & led by example. Show less ▪ Developed a Global Tendering Unit in India and expanded the team size from 5 to 35 in a span of 3 years. ▪ Led the strategy formulation & Implementation, Portfolio expansion, and penetrated the presence to all functions. ▪ Created an inspiring team environment with clear team goals and oversees day-to-day operations. ▪ Groomed the team, sharpened the skills, and mentored the team in handling Tendering, Sales Operations, and Analytics for overseas factories and Global functions. ▪ Exceeded the KPIs for the team consistently and ran multiple improvement projects in line with L6S. ▪ Developed, coordinated, and enforced systems, policies, procedures, and productivity standards. Show less ▪ Global Champion for Salesforce & CPQ and was responsible for regional adoption/full implementation of Sales Support Infrastructure (Salesforce, Apttus, Configurators) in the HUB. ▪ Led the implementation of Salesforce in the region and was responsible for training the users across 50+ countries. ▪ Executed various CPQ implementation projects in region in coordination with Sales, factories & finance team. ▪ Increased the Sales Productivity & Performance in the HUB by implementing Pipeline Trend, Competitive feedback & Order Performance based on data analytics. Show less ▪ Responsible for Business Development, Marketing initiatives, Bidding, Negotiation, Finalization of Orders & realization of Revenue for Transformers pertaining to South India Region. ▪ Implemented Go to Market strategy and executed the same by focusing on building & Data Centers segments. ▪ Developed Channel partners to improve the standard product sales in the region. ▪ Secured major orders from L&T. MRF, Delhi Metro, Alstom & Siemens Gamesa ▪ Led the team in framing the data required for all business review meeting, preparation of performance analysis, accumulation of data related to market potential identification, competition analysis, SWOT analysis etc Show less
HUB Sales Operations Manager - Asia Pacific Middle East and Africa
Aug 2022 - nowGlobal Strategic Analyst - Transformers
Nov 2019 - Aug 2022Team Manager - Transformers (Global Tender Competence Centre)
Feb 2019 - Aug 2022HUB Sales Operation Manager - India, Middle East & Africa
May 2019 - Dec 2019Senior Sales Process Specialist - India Sub Region
Dec 2018 - Dec 2019Senior Tendering Specialist (ABB Turkey- Transformers)
Mar 2018 - Apr 2019Area Sales Manager - Transformers, South India
Apr 2016 - Mar 2018Senior Engineer - Sales & Marketing (Transformers)
Jan 2014 - Apr 2016
Licenses & Certifications

Salesforce Champion
ABBMay 2017- View certificate

Business Analytics
Wharton Executive EducationMar 2019 
Project Risk Management
ABBJul 2018
Yellow Belt in Lean Six Sigma
Lean Methods GroupJun 2018
Manager Development Programme
Wilson LearningDec 2019
Apttus Champion
ABBMay 2017
Honors & Awards
- Awarded to Sreenath VLead Coordinator - Customer Connect Program, Chennai ABB India Limited Mar 2018
- Awarded to Sreenath VLead Coordinator - Net Promoter Customer Survey ABB India Limited Oct 2016
- Awarded to Sreenath VYoung Talent Award ABB India Limited Jun 2015
- Awarded to Sreenath VTop Performer Award Crompton Greaved Limited Dec 2012
- Awarded to Sreenath VSignificant Achiever Award Crompton Greaved Limited Dec 2011
Languages
- maMalayalam
- enEnglish
- hiHindi
- taTamil
- kaKannada
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