Rayan Ahmad

Experience

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  North South University Communications Club

  Oct 2017 - Apr 2022

  Executive body for the fiscal year 2020-2021 The NSU Communications Club is one of NSU's largest student clubs that is home to the next generation of experts in the field of communications. The NSU Communications Club is one of NSU's largest student clubs that is home to the next generation of experts in the field of communications.

  • President

    Dec 2020 - Apr 2022

  • Sub-Executive Member

    Oct 2019 - Nov 2020

  • Senior Member

    Jul 2018 - Sept 2019

  • General Member Board

    Oct 2017 - Jun 2018
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  Saturday Digital & Advertising

  Jan 2019 - Dec 2019

  At Saturday Digital & Advertising, I managed renowned brands like Cats Eye, Monsoon Rain, New Zealand Dairy & Shohoz Food. My role spanned strategic planning and content management, aligning campaign and content strategies for optimum brand impact. I developed and executed innovative campaign strategies, driving successful brand promotion initiatives. My contributions extended to collaboration with cross-functional teams, fostering consistent brand engagement and awareness.Highlighted Campaigns and Projects:1. Shohoz Food-Matha Nosto Food Fest Campaign (Co-led the production part of the campaign from agency end)Campaigns executed as a campaign lead from agency-end:2. Cats Eye at NSU Boshonto Utshob Activation3. Monsoon Rain- Winter 2019/2020 Campaign4. Cats Eye- Winter 2019/2020 Campaign 5. Monsoon Rain- Eid Ul Adha 2019/2020 Campaign6. Cats Eye- Eid Ul Adha 2019/2020 Campaign 7. Cats Eye- Eid Ul Adha 2019/2020 with Zohad Reza Chowdhury Campaign 8. Cats Eye | Micro Commercials Campaign 9. Monsoon Rain- Eid Ul Fitr 2019/2020 Campaign10. Cats Eye- Eid Ul Fitr 2019/2020 with Zohad Reza Chowdhury Campaign11. Cats Eye- Eid Ul Fitr 2019/2020 with Tamim Iqbal Campaign12. Cats Eye- Eid Ul Fitr 2019/2020 Campaign Show less

  • Executive (Strategic Planning)

    Jun 2019 - Dec 2019

  • Junior Executive (Strategic Planning)

    Jan 2019 - Jun 2019
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  Imagine Radio

  Jan 2020 - Jun 2020

  Brand Executive

  At Imagine Radio, I was entrusted with managing the brand's digital presence and executing impactful campaigns. My role encompassed planning both regular and irregular campaigns, ensuring cohesive brand image development. I orchestrated campaign executions according to a well-defined calendar, coupled with consistent brand performance reporting. My contributions significantly enhanced brand engagement and image through creative campaigns, fostering a strong connection with the target audience.

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  Foodpanda

  Jul 2020 - Jun 2021

  Risk and Fraud Management Specialist

  At foodpanda Bangladesh Ltd., I held a critical role in ensuring operational integrity. I engaged closely with Business Intelligence, Payment, and Product teams to detect, analyze, and mitigate fraudulent activities. This involved maintaining comprehensive records of suspicious transactions, proposing loss mitigation strategies, and refining risk management processes. I designed and implemented analytical models to identify trends in structured and unstructured data, driving efficient risk prevention measures. Collaborating with cross-functional teams, I contributed to refining product features for enhanced fraud prevention, ultimately safeguarding the company's interests. Show less

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  Jarvis

  Jul 2021 - Nov 2021

  Brand Executive

  At Jarvis Digital Ltd., I took on the responsibilities of managing key accounts for a diverse portfolio, including prominent brands such as Shakib Al Hasan, Crown Cement, XIAOMI, POCO, ACI Motors, Foton Motors, MASCO Shakib Cricket Academy.I effectively communicated with both internal and external stakeholders, ensuring smooth task completion. My role encompassed crafting creative briefs, coordinating digital media content creation, and executing media buying strategies. I was an active contributor to campaign planning and execution, constantly analyzing content performance to derive actionable insights for my accounts/brands. This experience honed my practical understanding of brand marketing and content management in the context of customer engagement. Show less

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  Walton Hi-Tech Industries PLC.

  Nov 2021 - Oct 2022

  Senior Brand Executive

  Worked as a brand custodian for Walton Television.At Walton Hi Tech Industries PLC., I was a pivotal figure in shaping brand perception of Walton Television. My role revolved around curating brand events, supervising content development by third parties (agency), and managing event collateral. I actively collaborated with cross-functional teams, steering website development to align with brand direction. My contributions extended to press release development, content quality control for digital and print media, and the orchestration of innovative business-building initiatives. I honed my ability to strategize and execute campaigns, which significantly enhanced brand awareness, positioning, and overall profitability.Highlighted Campaigns and Projects:1. Walton-owned OTT Platform ‘BongoWal’ Launch (Co-led the launching event, post-launch communication execution in collaboration with Bongo BD)2. Country-wide Activation at Top Electronics Market (Led the two-weeks long activation event across 8 divisions to create brand awareness & collect customer insight on the brand’s top products)3. Walton Web-OS TV Launch (Planned & led the pre & post-launch communication strategy & execution of the top tier product line of the brand)4. ‘Bhalo TV Chini, Bhalo TV Kini’ Uthan Boithok Activation (Led the activation across whole Bangladesh in 3 phases to capture the lower-mid consumer segment-the biggest consumer segment of the brand resulting 3% business growth in the most contribution-holding product category of the brand) Show less

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  Apex Footwear Limited

  Nov 2022 - now

  Brand Custodian

  Currently working here as a Brand Custodian for Venturini & Dr. Mauch.My responsibilities include analyzing brand performance metrics and devising growth strategies. I facilitate positive brand development by preparing brand communication strategies on the basis of price point analyses, business contribution evaluations, and market intelligence reports. In this role, I’m coordinating marketing campaigns, managing budgets, and overseeing end-to-end campaign executions. Through strategic planning and collaboration, I consistently upheld my brands’ credibility, optimized product portfolios, and fostered brand profitability.Highlighted Campaigns and Projects:1. New Year Sale Campaign 2023 (Led the whole campaign through 360-degree communication covering 450+ retail stores & franchises of Apex)2. Nike’s FA’23 collection launch at Galleria by Apex stores (Led the launch through In-store activation, print media coverage & digital promotion)3. Venturini featuring Stage of Life: Afzal Hossain (Led the whole Celebrity Endorsement Campaign for Venturini)4. Apex Franchise-Whole Roadshow 2023 (Led the whole creative operation of the event execution arranged for our business partners)5. ‘Design-e Dewaana, Eid Style Sholoaana’ Eid-ul Fitr 2023 Campaign (Co-led the production part of the campaign & in-store activation)6. Pedograph Machine Launch at Apex Stores (Leading the ongoing technical marketing campaign for Dr. Mauch through in-store activation with Foot Scanning Machines at Apex Stores) Show less