Jake Thomas

Experience

• 

  Cindy's Table

  Jun 2015 - Aug 2015

  Marketing And Public Relations Intern

  Attended and collaborated in all marketing campaign meetingsManaged all social media programs; including blogs and forumsAnalyzed competitors to evaluate the effectiveness of marketing strategyGained over 1,000 YouTube subscribers through keyword research & competitor analysisOversaw both inbound and outbound marketing campaigns to generate new business

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  Nutmeg Technologies

  Sept 2015 - Dec 2015

  Marketing Intern

  Incorporated and increased SEO to boost organic trafficManaged all social media accounts; including message boards and forumsContributes to blogs, conferences, and events to increase product awarenessOversaw promotional campaign that drove a steady increase in organic web trafficWorked collaboratively on advertising campaigns to target new business opportunities and markets

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  Treehouse Internet Group

  Mar 2017 - Apr 2019

  SEO Specialist - copywriting, SEM, schema markup, link building, diagnosing conversion and traffic issues and developing site-specific KPIsPPC Specialist - Ad copy creation, geo-targeting, budget strategy, monitor account metrics and KPIs, develop strategies and campaignsUX Designer - website wireframe creation, HTML, CSS, creating logos in IllustratorLocal Listings Management - update and optimize client information on Yext, GMB, Brandify and various data aggregators Content Optimization - find SEO opportunity, develop short term and long term strategy and maintain campaign cohesion Campaign Reporting - analyze KPI metrics, create reports for tracking and transparencyContent Analyst - audit sites for duplicate content, keyword density, readability, scrollability and ranking impactCompetitor Analysis - track trends, initiatives, changes and strategy of competitors

  • Digital Marketing & PPC Specialist

    Jan 2018 - Apr 2019

  • Digital Marketing Assistant

    Mar 2017 - Dec 2017
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  Inbound Back Office

  Jun 2018 - May 2020

  SEO Specialist

  SEO Copy Writer - meta descriptions, title tags, landing pages, alt text, headers, posts and tags for social mediaData Analyst - keyword research, backlink analysis, campaign tracking, load speed testing and competitor benchmarkingGoogle Analyst - setting up goals & data studio dashboards, content data collection and integration with AdWordsSEO Auditer - employ SEO tools including Screaming Frog, AHREFS, Moz, and SEMRush to collect data for KPI development

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  Exposure

  Apr 2019 - now

  SEO Strategy & Execution: Led and implemented comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, and link building.PPC Campaign Management: Managed and optimized high-performing PPC campaigns across Google Ads, Microsoft Ads, StackAdapt, AdRoll, GroundTruth and other platforms.Email Marketing Strategy & Execution: Developed and executed effective email marketing campaigns, including segmentation, personalization, and automation.Data-Driven Decision Making: Leveraged data analytics tools to measure campaign performance, identify trends, and optimize strategies.Team Leadership & Mentorship: Led and mentored digital marketing professionals, fostering a culture of innovation and continuous learning. Show less Account manager - Facilitate website development and on-going digital marketing optimizationDigital Marketing Researcher - Perform keyword research, competitive research and analytics research Digital Marketing Reporter - Complete related reporting and presentd to clientsSEO Copy Writer - Write title and meta information, implement best practice SEO on-page and ensure brand messaging consistencySEO Auditor - Audit websites for SEO health, user experience and conversions and provide recommendations for better optimizationDigital Marketing Strategist - Utilize all available digital strategies in support of client marketing services including Pay Per Click advertising, inbound marketing, content marketing, social media, and email marketing Show less

  • Senior Digital Marketing Specialist

    Jan 2022 - now

  • Digital Marketing Specialist

    Apr 2019 - Jan 2022