Janne Lehtonen

Experience

• 

  Siemens

  Aug 2000 - Jun 2004

  Master Thesis for Siemens internal Real Estate department. Helpdesk support for BtoB customers (part-timely during studies)

  • Master Thesis Project

    Sept 2003 - Jun 2004

  • Helpdesk support

    Aug 2000 - Aug 2003
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  Management Events

  Aug 2004 - Oct 2012

  I did participate strongly the launch of company’s new internal Marketing Research unit. My work tasks did consist of coordinating the operational daily tasks, process development, creating reports and creating content for new Executive Trend Survey research (comprehensive online survey). I was also in a Matrix role to support the expansion of Executive trend survey to other Countries.Achievements / Highlights: There was started a new internal marketing research unit within the company and created a new digital Executive Trend Survey questionnaire in order to collect the quantitative data about current/upcoming investments and trends. For content creation of the Executive Trend Survey there was combined all the separate questionaires of all individual events and created one comprehensive, holistic questionnaire. We collected all the needed information to be used as basis for planning all of the events. The new Survey was planned, created and launched to cover multiple international markets within the company.Results: The new executive trend survey was implemented succesfully to several markets. A lot of information was gathered via the survey and based on the information was created new insights and reports. Show less I was responsible of management and supervision of Project Manager team. Team was responsible of creating corporate events for CXO-level decision makers of Finnish TOP500 companies. I did also work as a Project Manager for creating invitation only events and conferences and activily meeting decision makers from different functions and industries. I was in a Matrix role to support the launch of conference product/concept for new Countries (Austria, Denmark, Netherlands, Sweden)Achievements:1. Leading successfully the Finnish Project Manager team for producing invitation only events for TOP500 companies decision makers (600Minutes, IndustryForums and Conferences)2. Producing annually several high-quality events attracting top level decision makers as delegates. Working as a Project Manager and meeting and creating the events together with top decision makers. Themes of the events varied from different business and IT topics to e.g. marketing, finance, HR and supply chain management. Collecting qualitative and quantitative information regarding current investment areas and trends. Working with the event sponsors and supporting them in their presentation planning for the events.3. Working also in an international matrix role for conference product (1 out of 3 company's products), supporting the launch of the conference product to new markets. There was done Roadshow rounds for supporting the Countries new product launches. After launching new product I was supporting the countries producing with the conference products. Show less I was responsible of management and supervision of Project Manager team. Team was responsible of creating corporate events for CXO-level decision makers of Finnish TOP500 companies. I did also work as a Project Manager for creating invitation only events and conferences and activily meeting decision makers from different functions and industries. I was in a Matrix role to support the launch of conference product/concept for new Countries.Achievements:1. Creating high-quality event products to different functions (IT, business, Marketing, Sales, HR, Supply Chain) and to different industries (media, telecom, energy, Retail, HoReCa etc.) The events were targeted to top level decision makers of functions and inviting them as delegates. I worked as a Project Manager and created the events together with the delegates. I collected qualitative and quantitative information regarding current investment areas and trends. I worked with the event sponsors and supported them in their presentation planning for the events.2. I worked also in an international matrix role for conference product (1 out of 3 company's products), supporting the launch of the conference product to new markets. After launching new product I was supporting the countries producing with the conference products. Show less I was responsible of producing seminars and conferences from different business, marketing and IT topics. The delegates and target groups of the events were decision makers of Finnish TOP500-companies. As a part of my work was also contacting event sponsors and consulting their presentation topics and content in order to keep agendaas relevant as possible for the delegates.Achievements:Creating several conferences and seminars to different functions (IT, business, Marketing, Sales) about different themes (e.g. IT Management, Document Management, System Integrations, Customer Relationship Management ..) The events were targeted to middle and top level decision makers of functions and inviting them as delegates. I worked as a Producer and created the events together with the delegates. I collected qualitative and quantitative information regarding current investment areas and trends. Show less

  • Project Manager, Surveys & Surveys & Conferences Support, Management Events International

    Jan 2011 - Oct 2012

  • Team Manager, Project Management & Project Manager

    Aug 2007 - Jan 2011

  • Project Manager

    Aug 2006 - Aug 2007

  • Producer

    Aug 2004 - Aug 2006
• 

  Lippupiste Ltd

  Oct 2012 - Aug 2018

  Team Leader of Big Data and Business Development team in Lippupiste (subsidiary of CTS Eventim, DE). My team’s responsibility areas were customer data management, customer insight, project portfolio management and leading demanding business development projects (e.g. GDPR project and multichannel campaign reporting). My team was also responsible of reporting and analytics development. I worked in matrix roles as a main contact with HQ (Germany) regarding e-commerce, marketing automation (Dynacampaign /Dymatrix) and Information science development. I was also responsible of Lippupiste’s corporate partnerships (Finnair, Stockmann, Veikkaus, VR)Achievements: 1. Leading GDPR project in Finland in close cooperation with HQ (Germany) and lawyers: The project was finalized and completed on time even the schedule of the project was really tight. There was a lot of process description and development, system development and documentation work. In addition it was held regular training and status meetings with personnel regarding the project development.2. Creating multichannel campaign reporting solution (Microstrategy) covering several data sources. The solution was able to show and report directly to advertisers all their own campaign results (views, clicks and most importantly sales per channel/campaign) from multiple digital marketing campaigns and count also the offline channels (outlets) sales results.3. Setting up and implementing the new Business Intelligence solution in use (Microstrategy) in Finland to different functions (sales, service etc.) by data scientist in my team.4. Implementation of datadriven marketing and targeting solution: Setting up and piloting a DMP platform to be used for targeting digital and programmatic marketing campaigns.5. Working in matrix roles as a main contact with HQ (Germany) regarding e-commerce, marketing automation and Information science development (BI). Sharing the information about these areas back to Finnish teams. Show less Team Leader and Supervisor of Consumer Business Development team, Lippupiste (subsidiary of CTS Eventim, DE). My team’s responsibility areas were development of sales channels (e.g. eCommerce), marketing solutions, customer data management, marketing solutions (marketing automation, programmatic marketing etc.), reporting development and corporate partnerships (Finnair, Stockmann, Veikkaus, VR). I worked in matrix roles as a main contact with HQ (Germany) regarding e-commerce and marketing automation (CRM) and visited Hamburg regularly in international meetings.Achievements /Highlights: 1. We piloted and implement Sizmek (Rocketfuel) and Google’s Doubleclick programmatic advertising tools to be used inhouse by company's marketing team. My role was working as a development manager role in implementing the new tools together with local teams and vendors. The tools were implemented succesfully and the company's Inhouse digital agency was able to utilize the new tools for the marketing campaigns. We saw soon results and how new tools were able to boost the events ticket sales.2. Lippu.fi -webshop customer experience development together with team (personalization, recommendations, improving customer communication in purchase process contact points etc.) Boosting customer satisfaction. Personal recommendations brought great results. 3. E-commerce channel share increase: Share of webshop sales/ e-commerce sales out of total sales increased steadily all the time.4. Planning multichannel campaign reporting (multiple datasources)5. Further development of marketing automation and customer journeys at the lippu.fi webshop and improving customer experience6. Working in matrix roles as a main contact with HQ (Germany) regarding e-commerce and marketing automation (CRM). Sharing the latest information about e-commerce and marketing automation development back to the Finnish teams. Bi-annual international meetings were held regularly in Hamburg. Show less Team Leader and Supervisor of Consumer Marketing team, Lippupiste (subsidiary of CTS Eventim, DE). My team’s responsibility areas were development of sales channels (e.g. eCommerce), Lippu.fi mobile application, lippu.fi webshop, marketing automation, e-mail marketing and display advertising campaigns. I was responsible of developing Lippupiste marketing solutions for our sales team and clients. I was also responsible of corporate partnerships (Finnair, Veikkaus)I worked in matrix roles as a main contact with HQ (Germany) regarding e-commerce and marketing automation and visited Hamburg regularly in international meetings.Achievements /Highlights: 1. There was implemented a new multichannel marketing automation solution (Dynacampaign) covering e-commerce and e-mail marketing channels and activities. We created several service e-mails within MA solution and implemented personal recommendations used both in webshop and e-mail communications e.g. newsletters. My role was working as a project manager and local country product manager while implementing the new marketing automation solution and creating and monitoring the business case.The new MA solution was implemented successfully and we achieved great results increasing clearly the ticket sales.The 121-personal recommendations at the webshop were displayed based on users profiles and behaviour. The recommendations were utilized at different parts on customer's journey. In a similar way the recommendations were used in multiple e-mail campaigns boosting the upsales and cross-sales of tickets. 2. There was implemented a new lippu.fi gift voucher for boosting the ticket sales in webshop. My role was working as a project manager in implementing the product together with local teams and HQ.The new voucher was introduced before the Christmas as planned. The new voucher type created clearly additional sales.3. Working in matrix roles as a main contact with HQ regarding e-commerce and marketing automation Show less I was responsible of development of Lippupiste’s (subsidiary of CTS Eventim, DE) corporate partnerships regarding loyalty programs cooperation. We did create new marketing programs together with corporate partners Finnair and Veikkaus. I was also responsible of developing Lippupiste media and marketing solutions to our sales team and clients.Achievements /Highlights: 1. There was started new partnerships/cooperation's with two Lippupiste's corporate partners, Finnair and Veikkaus.The goals of the partnerships were e.g. improving the ticket sales by growing the audiences/reach with new marketing and sales channels via marketing programs. We developed new marketing programs and concepts and embedded special views to the lippu.fi webshop to Finnair’s and Veikkaus loyalty programs websites. There was offered special offers and discounted tickets for the members of the loyalty programs. In Finnair's partnership it was also made possible to buy the tickets by using Finnair Plus points as a payment method.There was a clear interest from corporate partners loyal customers towards the special ticket offers available only for them. Also payment with Finnair Plus points was used activily for the whole offering of lippu.fi webshop. 2. Process descriptions (MS Visio) as a basis for improving and renewing processes3. Renewing media and marketing solutions offering (media card) /own medias together with marketing and sales teams Show less

  • Head of Big Data & Business Development

    Aug 2017 - Aug 2018

  • Head of Consumer Business Development

    Aug 2016 - Jul 2017

  • Development Manager, Marketing

    Nov 2013 - Jul 2016

  • Development Manager, Marketing Programs

    Oct 2012 - Nov 2013
• 

  POP Pankki -ryhmä / POP Bank Group

  Sept 2018 - Jan 2019

  Marketing Manager

  I worked as a Team Leader and Supervisor of Marketing and Communication team. My team’s responsibility areas were planning of marketing and communication, marketing budget management, brand management, partnerships/agency relations and website content management, marketing and web analytics.Responsibilities and tasks: - Planning and creating annual marketing strategy, plan and budget- Leading the marketing team and working with the campaigns and analytics- Meeting with agencies (SEO/SEM, analytics, web), partners and other stakeholders regarding brand, campaigns, analytics, social media etc.Achievements: Planning and creating marketing strategy, budget and operational plan. Participating to digital marketing, brand and analytics development together with teams and agencies. Show less

• 

  Knowit

  Mar 2019 - May 2020

  Project Manager

  Responsible for project management and client relationships of large internationally operating mainly Finnish BtoB and BtoC customers. Development of digital services, websites, analytics and datadriven marketing together with design/cx/ux and development teams. The goal was to create excellent digital customer experiences.Responsibilities and tasks: - Working with several large Finnish clients in continuous development of websites/services (Episerver/Optimizely as a technology) and also based on annual roadmaps- Working in agile way (Scrum, Kanban) and utilizing modern tools e.g. Jira in project management- Leading and coordinating work of customer teams (Design/UX, development, analytics)- IT service management and support of named clients- Working in supporting new business/sales and working with large tenders and with additional sales for current clientsAchievements: 1. Very fast website renewal implementation project (technology Umbraco) during summertime when that was needed. The project was performed successfully as a joint project together with one other Nordic Country’s development resources.2. New business acquisition: Working within the sales team together with the RFP of one of the biggest customer cases of the year – and we closed the deal successfully. 3. Continuous development, support and delivering smaller projects and campaigns to several customers together with customer teams (developers, designers, analysts) (technology Episerver) Show less

• 

  Retta

  May 2020 - now

  I'm responsible of the data-driven digital acceleration & growth. My focus areas are increasing the value of customer data, creating the foundation for growth (Martech, processes & tools in place) and developing sales and lead generation practises. We're enhancing our customer understanding which enables us to develope and offer first class customer experiences. We have been focusing to marketing automation possibilities and utilizing D365 Customer Insights Journeys (D365 Marketing) to different areas and use cases.Achievements:1. Starting up new virtual growth team and closer cross-functional cooperation of different BU's, marketing and sales teams. Piloting marketing automation use cases and creating automated customer journeys. 2. Setting up, implementing and development of marketing automation solution (Dynamics 365 Customer Insights Journeys) and utilizing customer data together with team and external MA consult. As a result generated increased customer engagement and leads.3. Creating and defining customer personas, customer journeys and use cases together with BU's, marketing team and external consult.4. Customer and marketing automation results measurement, analytics and insights.5. Program management of customer data and digital sales program and managing projects under the program (marketing automation, customer personas and journeys creation, Data strategy). Show less Leading the digital development team. I was responsible of leadership, resourcing, IT Opex and operatitive management of team.Our team was focusing to custom development of digital services, channels and solutions (e.g D365, digital channels, websites, self-service channel solution) and also service management & continuous development of solutions. We were leading and managing digital development phases in projects together with different stakeholders, businesses and vendors. The focus areas of digital development were digitalizing business processes, improving efficiency and enhancing digital customer experience. We're working in Devops and in an agile way. In development projects we were clarifying the business needs, creating the user stories and formalizing the requirements for the development. After concepting and planning phases we were managing the software development phase of projects. Team was also responsible of small scale development and service management of developed solutions and keeping the services up and running in a reliable way. Achievements: Project management of digital development projects IT parts, small scale development and support of digital solutions responsible by the team. Show less Team Lead and supervisor of the digital development team (interim). I was also working as a digital development manager of digital channels and services. Our team was responsible of managing the development of digital solutions, systems, IT-architecture and leading the projects together with different stakeholders, partners and customers.Achievements: I was leading the website renewal project of retta.fi and at the same time company's new brand was launched and implemented to the new website. In the project several separate business websites were migrated to new retta.fi site. In renewal project the focus was creating one new website with all service offering, improve the digital customer experience and renewing website's technology. Show less I was responsible of management and steering the development of defined digital channels and services (OmaRealia, websites). I was operating in interface of business, IT and marketing focusing developing digital customer interfaces and channels together with customers, teams and partners. Developing digital customer experience, service concepts and participating to business development iniatives and projects.Achievements: Project planning phase of Retta’s website renewal (technology change from Drupal to Wordpress) project together with BU's and marketing team. Planning upcoming website renewal structures, design and UX together with teams and external partners. Show less Responsible of management and steering development of defined digital service, OmaRealia. Operating in interface of business, IT and marketing focusing developing OmaRealia together with customers, teams and partners. Developing digital customer experience, service concepts and participating to business development iniatives and projects.Achievements: Improving the role and use of OmaRealia self service solution (custom developed solution: Frontend Contentful, Azure, Backend D365, Tampuuri). Continuous development of OmaRealia channel (launched at the beginning of 2020). Creating several new features to the service as a multiple small development projects, agile development work was done in sprints (scrum). The former existing digital service channel was also migrated to OmaRealia. The goal for the new channel was continuously grow the number of registered and active users and activities and improve the efficiency and user experience. Show less

  • Head of Data-Driven Acceleration & Growth

    Dec 2022 - now

  • Head of Digital Development

    Aug 2022 - Dec 2022

  • Digital Development Manager & Team Lead

    Oct 2021 - Jul 2022

  • Digital Development Manager, Digital channels

    Jun 2021 - Sept 2021

  • Digital Development Manager OmaRealia

    May 2020 - Jun 2021