Tracy Xi

Experience

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  Shanghai Jinnan Import and Export Co., Ltd

  Jul 2005 - May 2007

  Business Assistant

  Draft out contracts and shipping documents of an exporting project for a hydropower station in Vietnam. The products include - supply equipment and machinery of mould and printing cylinder production line.

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  Staples China

  May 2007 - Mar 2016

  Make strategic plan on new customer acquisition for medium to large sized businesses, by means of leads acquisition, co-branding partnership and offline events.PR planning including social network management and PR articles.In charge of all the online advertising vehicles such as search engine marketing, affiliates, display ads, social network, email marketing, and etc. Help company website to gain more visits, new customers and as a result achieve more sales through different online channels and marketing tools, such as social media (weibo, kaixin), external website cooperation, SEM, Affiliate marketing and so on. Also engaged in social media activity planning and copywriting. External website cooperation project coordinatorWeb campaign planning and copywritingSocial network sites maintenance and copywriting, e.g. sina microblog, KaixinWeb coupon system maintenance

  • Marketing Project Manager (Digital marketing, Event marketing)

    Jul 2014 - Mar 2016

  • Digital Marketing Project Manager

    Jan 2012 - Jul 2014

  • Web Marketing Specialist

    May 2007 - Dec 2011
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  Florentia Village (佛罗伦萨小镇) – Luxury Designer Outlets / RDM Asia

  Apr 2016 - now

  Marketing Manager

  − Responsible for digital marketing management, including official website, SEM, SEO and other digital amplification channels. − Social media management, including WeChat, Weibo, Douyin, Redbook and Dianping etc. Leverage multiple channel ads on campaign base to expand brand awareness on these mainstream social platforms. − Timely campaign planning and execution, and report with project-based data analysis − Initiating interactive activities to boost social engagement, fans recruitment and iWOM. Vehicles including KOL/KOC, H5, WeChat ads, 3rd party co-branding collaboration etc. Show less