Kathryn Riesenbach

Experience

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  Red Sage Restaurant

  Dec 2007 - Jun 2009

  Busser
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  Toby Keith's I Love This Bar & Grill

  Mar 2010 - Mar 2011

  Gift Shop Clerk
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  Apple

  May 2010 - Apr 2016

  Effectively listened and empathized with customersDiscovered and communicated actionable solutions to both hardware and software issues within 15 minutesCollaborated with team to find ways to positively impact the store’s overall performanceMaintained an 82% customer satisfaction in 2014, determined by customer surveys Effectively listen and empathize with customersCommunicated processes and next steps to customers over the phoneRemained self-motivated in a work at home environmentMaintained 60% customer satisfaction in 2010, determined by customer surveyConsistently ranked within the top 5% on team and top 10% in region for overall performance.

  • Genius

    Mar 2011 - Apr 2016

  • Technical Support Advisor

    May 2010 - Mar 2011
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  Pyxl

  Jan 2015 - Nov 2015

  Utilized strong business acumen to make decisions about the optimal tactics to include in marketing campaigns for businesses of all sizes.Collaborated with design, development and media teams to created content to support marketing objectives and inbound marketing strategy that drove an increase of leads by 5% over the life of the project. Managed content marketing projects within several CMS platforms from inception to execution. Quickly discovered solutions to underperforming campaigns. Show less

  • Communications Specialist

    May 2015 - Nov 2015

  • Intern

    Jan 2015 - May 2015
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  ANDERSON Advertising & Public Relations

  Nov 2015 - Jan 2018

  Digital Marketing Strategist

  Led cross-functional team of designers, developers, public relations specialists, media buyers and clients to design and implement effective multi-faceted marketing campaigns.Managed marketing and web development projects within several different CMS platforms for four clients simultaneously. Quickly made decisions to maximize the effectiveness of marketing programs, resulting in 77% increase in website sessions, social engagement increase in 48% and engagement increase of 69% over a six month period.Worked within agile team to develop and maintain content and functionality of client’s WordPress websites.Coached two Digital Marketing Interns on improving their social content, presentation skills and how to improve their overall understanding of digital marketing. Show less

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  Microchip Technology Inc.

  Jan 2018 - Aug 2019

  Marketing Strategist - Promotions

  Collaborated with a cross-functional team of hardware engineers, software engineers and marketing teams to plan and execute integrated marketing projects on-time and on-budget.Used strong business acumen skills to define marketing project requirements, achievable goals and make decisions based on data and analysis of previous campaigns.Managed the development and execution of marketing projects including web content, video content and digital advertisements for eight business units simultaneously.Coached fellow members of the marketing team and representatives of the lines of business on marketing strategy and communication best practices. Show less

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  USAA

  Aug 2019 - Sept 2022

  Senior Digital Product Owner & Manager

  Managed the end-to-end development of two products, including the implementation of a new CMS—Adobe Experience Manager—for all website hosting and email marketing strategies and a custom REACT and Java application used for content lifecycle compliance.-Worked as the business representative within a cross-functional team to write and refine requirements for user stories and features, owned a prioritized backlog for an agile development team and documented business processes involved with our product.-Identified, measured, monitored and managed risks throughout the development cycle to prevent impediments to the project as a whole.-Reviewed and accepted output of IT team to ensure specific user’s expectations are met.-Coached new DPOs joining the team through the onboarding process, SAFe implementation at USAA, story writing, feature refinement and backlog management.-Led the creation of a component library that contained 25+ accessible and user friendly AEM web and email components.-Lead the Phoenix Women in IT Diversity and Inclusion Group for all of 2021. Show less

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  Digital Katie LLC

  Sept 2022 - Jan 2024

  Owner and Lead Digital Strategist
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  Highmark Inc.

  Nov 2022 - Mar 2024

  Senior Product Owner & Interim Release Train Engineer

  Created and owned strategies for the migration of seven websites into a new content management system. Implemented website improvements in collaboration with cross-functional teams.-Led several cross-functional teams that built over 350 web pages across seven websites within an AWS based Adobe Experience Manager ecosystem.-Created and managed stories and priorities of the backlogs of two scrum teams.-Gathered requirements and established relationships with stakeholders for all seven websites.-Resolved 21 security findings by migrating a full site into a more secure CMS platform.-Led the implementation of user research, A/B tests, and website data analysis to ensure the best customer experience for our web products.-Achieved 25% increase of on-time releases through better communication with cross-functional teams.-Established and facilitated processes and ceremonies for a newly established SAFe train. Show less

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  Workiva

  Jun 2024 - now

  Lead Digital Marketing Manager - EMEA & South America

  Led the web strategy, including development of landing page experiences, conversion rate optimization (CRO), search engine optimization (SEO), User Experience (UX) enhancements that drive acquisition, conversion, and retention across EMEA & South American regional sites.-Created website experiences for campaigns, product initiatives, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.-Create and maintain the website roadmap to support company and marketing OKRs and define and report key performance indicators that support these initiatives.-Delivered innovative digital experiences that differentiate Workiva from the competition and improve conversion rates across the buyer journey.-Worked closely with regional teams, internal & external stakeholders and development team to localize content and build the website elements of regional campaigns. Show less