
Aaron Candler
Retail Manager

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About me
Assistant Director, Key Accounts at Banyan Group
Education

Enfield College
1999 - 2001GNVQ Advance Leisure and Tourism DistinctionGNVQ Advance Leisure and Tourism

Chace Community School Enfield
1994 - 1999GCSE Media Studies, Mathematics, English, German, Science and Food Technology B-CGCSE English, Maths, Science, Media Studies, German and Food Technology
Experience

TUI
Mar 2001 - Jun 2014Retail ManagerResponsibilities:•To ensure I and my team enhance the customer experience by providing a personal and attentive service at all times. •To be an ambassador for Tui Travel by having a can do attitude at all times. •Regularly monitor customer service levels and takes every opportunity to develop staff to improve performance. •To ensure myself and my team utilise all sales tools provided to enhance the customer experience. •To promote customer loyalty by building long-term relationships •Achieve KPI targets for shop, bureau and service levels by demonstrating passion and understanding key drivers. •Demonstrate an awareness of competitor activity on the high street and the travel industry in general and act upon it. •Understand the TUI strategic objectives and support the tour operator and specialist business priorities. •Driving the high performance of the team by giving timely and appropriate feedback and development to improve performance and manage under performance. •Leading and inspiring my team by being a role model. •To communicate with impact at all levels to achieve business results and adapting my personal style and use of language to suit others. Implementing all the Regional Sales Managers and companies messages and instructions.• Consistently demonstrating commercial acumen in managing all shop activities to improve overall business results. •Analysing trends in the business in order to maximise sales and ensuring we have the correct staffing levels.•Ensuring Health & Safety procedures are adhered to at all times.•Recruitment-Selecting the right candidate for the role based on their work ethic and determination to succeed Show less

Trafalgar Travel
Aug 2014 - Mar 2020Sales Manager*Responsible for maximizing the sales potential within a designated territory across the B2B and B2C sectors. *Produce detailed tendering proposals and present to potential new clients at all levels ensuring the procurement of the tender. *Assess, deliver and evaluate training needs for all the call centre team and third party partners.*Retaining the existing customer base by cultivating strong relationships, driving brand awareness and identifying new business. *Represent the Trafalgar brand at Travel Industry, Consumer and Professional organization events. *Strive for successful execution of the Territory Sales Strategy plan and achievement of customer objectives/targets.* Provide robust training opportunities for agents through weekly training's, client presentations, product information sessions and ongoing website and e-commerce strategies; escort familiarization trips for travel agents as necessary.*Identify New Business in the B2B sector, and implement a sales plan to convert to a life long valued trade partner.*Evaluate ROI of potential trade shows/events and participate where beneficial. Continually identify new shows/events/organisations that would be beneficial to the brand.*Actively seek out group business; Maintain contact with the originating agent from beginning of the process through to departure of the group.*Create and deliver sales activity plans, setting territory sales strategies to drive growth of customer numbers and create brand awareness in the UK including but not limited to Travel Retailers, Wholesalers, Tour Operators, OTA’s and Professional Organizations. Show less

The Travel Corporation
Feb 2018 - Mar 2020Sales Manager for Costsaver, Trafalgar, Insight Vacations and Luxury Gold
Banyan Group
Aug 2020 - nowAssistant Director, Key Accounts
Sept 2024 - nowSenior Sales Manager
Aug 2020 - Sept 2024
Licenses & Certifications
- View certificate

Google Analytics Individual Qualification
Google AdsMay 2020 - View certificate

Advance Google Analytics
Google Analytics for BusinessMay 2020 - View certificate

Fundamentals of digital marketing - Google Digital Garage accredited by Interactive Advertising Bureau Europe and The Open University
IAB EuropeMay 2020 - View certificate

Google Analytics for Beginners
Google Analytics for BusinessMay 2020 
GNVQ Advance Leisure & Tourism
BTECSept 1999
Languages
- enEnglish
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