Sophie Jeffrey

Experience

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  Claim & collect

  May 2012 - Jul 2012

  Administrator

  Using a variety of software packages, such as Microsoft Word, Outlook, Powerpoint, Excel, Access, etc. to produce documents.Organising and storing paperwork, documents and computer-based information;Photocopying and printing various documents.Answering phone calls on behalf of other colleagues

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  Love the Sales

  Aug 2015 - Nov 2015

  Marketing Intern

  Creating original and unique content for social media platformsScheduling posts for social media, including Facebook, Instagram and Twitter, that align with company plans.Management and reporting of social media engagement to ensure consistent growth of traffic to the website and brand awareness.Helping to increase brand awareness, driving internet traffic and increasing activity within the social media channelsDevelop communication plan to promote Love the Sales competition in collaboration with Stylist, ensuring the widest possible reach to fashion bloggers and increase entrants.Contacting Communicating with bloggers for SEO link building – find blogs with strong domain authority and collaborate on content that include followed links to our site.Completing social media reports Show less

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  Entertainment Effects

  Dec 2015 - Mar 2016

  Marketing Intern

  * Working on the rebranding of the business, creating a new umbrella brand* Researching the industry, identifying competitors and potential customers* Updating multiple websites to improve the communication of the brand to the customer* Creating a website for the new umbrella brand* Improving social media pages, backdating posts of past projects and scheduling regular posts* Identifying and connecting with new markets and customers* Creating media to produce a video show reel for potential customers* Producing product brochures to send to customers Show less

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  Rokit Vintage

  Aug 2016 - Nov 2016

  Marketing & E-commerce Assistant Intern

  Scheduling content, maintaining channels and responding to follower queries on all key social channelsEnsuring any customer service queries have been responded toCollect on-location content for Rokit stores and street styleWork with the marketing assistant to co-ordinate photoshootsConduct data and social analysis and construct reportsLiaise with PR to complete press loans Create copy for new products uploaded to siteProcessing & completing online orders

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  Alpargatas S.A.

  May 2017 - Aug 2017

  Marketing & PR Assistant Intern (Havaianas)

  • Liaising with PR agency to aid in any press enquiries and product orders for gifting and celebrity seeding• Monitor social media for brand mentions• Create monthly trend and competitor reports• Assist MM with wholesale visits and creation of retail visit reports• Assist MM with visits to own stores and concessions to monitor VM, POP usage & product displays• Proofread social media and e-commerce content from Madrid HQ• Weekly check on key online accounts and update online tracker spreadsheet• Track and report on weekly etailer newsletters• Assist with the setting up of the SS18 Showroom• Help with planning store events/promotions and assisting with organisation and planning of Boardmasters festival event promotions• Help with logistics of Women for Women project and Havaianas summer squad project• General email pick up and phone calls Show less

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  Institution of Engineering and Technology (IET)

  Aug 2017 - Jan 2019

  • To support all team members with specific marketing activities, including co-ordination of key schedules and planning coordination to ensure timely and effective delivery of activity.• Scheduling content, maintaining channels and responding to follower queries on all key social channels• To create and manage event website pages for Technical Networks• Co-ordinating the delivery and shipping of conference marketing material (banner stands, flyers, other marketing materials).• Work with designers and suppliers in order to produce adverts for internal publications (E&T, Member News) and some external publications• To drive web traffic to technical event websites using a range of digital channels including web and social• To manage marketing incentives and memorabilia.• To prepare presentations, reports as appropriate using PowerPoint, Word , Excel.• To prepare documentation / correspondence where necessary.• To update and maintain Marketing policies, procedures and forms.• To undertake any other duties and projects at the request of the line manager. Show less · To gain a good understanding of IET Technical Network events within your portfolio· To maintain excellent working relationships with the event producers and other relevant staff· To attend event kick off meetings for all Technical Network events within your portfolio· To produce and update comprehensive event marketing plans using the IET CRM system· To create and manage event website pages for Technical Networks· To drive web traffic to event websites using a range of digital channels including web and social· To plan and execute engaging email communications that promote our events· To ensure that all event marketing campaigns are effectively planned, managed, implemented and measured· To analyse and test elements of marketing campaigns to improve results· To ensure that all Communities email campaigns comply with overarching IET rules relating to brand, email frequency and volume· To ensure that the IET corporate identity and brand is adhered to in all marketing materials· To ensure that all communications are of a consistently high quality in copy, tone, design and print· To ensure that communities’ marcomms activities are up to speed with industry innovation and conforming to best practice· On occasion to work with designers and suppliers in order to produce adverts for internal publications (E&T, Member News) and some external publications· To establish relationships and negotiate contra deals with external publications, associations and websites in order to develop optimum external coverage for the IET Communities events portfolio · To examine ways of building on events to grow our communities and networks · To work closely as part of the communities department and contribute to the continuous development of the communities strategy. Show less

  • Marketing Assistant

    Mar 2018 - Jan 2019

  • Marketing Executive (FTC 6 months)

    Aug 2017 - Feb 2018
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  Shuttleworth Trust

  Feb 2019 - Aug 2021

  Marketing Executive

  Audience development• To plan and execute marketing campaigns targeting the family and non-specialist audiences within 60 minutes of the site.Social media• To coordinate the social media outputs across Twitter, Instagram, Facebook, YouTube and LinkedIn.• To plan, execute and track Facebook, Google and Twitter marketing campaigns• To manage social media management platform softwareWebsite and email• To coordinate and write regular email shots to the organisation’s database, with input from the area specialists• To input into revision of the website structure and compositionPrint and advertising• To plan and execute printed media marketing campaigns, including negotiation of ratesPR• To facilitate relationships between specialist media and the area specialists, including agreeing limits for media accreditation.Data• To ensure that GDPR compliant data is captured across the site and recorded.• To seek new and compliant ways to generate data and grow the database.Brand• To ensure that all content is delivered to the highest quality in grammar, spelling and accuracy• To uphold and draw attention to the Shuttleworth Trust brand guidelines across the siteResearch• To facilitate and be a point of contact for researchers on site including ALVA, Visit England and local researchFinancial• To manage and track marketing expenditure in line with agreed budgets and forecasts.• To ensure all financial procedures are adhered to as required by the Accounts department• Reduce operational costs and maximize resources while maintaining standards of products and servicesRelationships• To invest in and promote close working relationships with the area specialists in Heritage, Horticulture, Aviation, Agriculture, Automotive• To manage and support the Marketing Assistant• To identify and suggest new additions to the key stakeholders database to the Executive Director• To nurture relationships with external media. Show less

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  RS Group plc

  Sept 2021 - now

  Community Engagement Manager

  Manage the RS Youth and Community initiatives, including:- Competitions / Funding programmes- Student Partnerships- The Fresh Advisors Board (FAB15)- Youth Ambassadors- EventsEffectively deliver our suite of activities:- Ensure RS are positively represented to a student community- Create and deliver an engaging RS youth ambassador programme- Manage applications & entries to student initiatives- Manage judges, partners, and speakers including agreements- Manage the fulfilment of product orders and merchandise, distributing prizes- Travel and accommodation booking for large groups- Co-ordinate meetings and documentation- Data and Reporting- Collaborate with the team to track, measure, deliver and report progress.Build reports, collating metrics to measure programme impact across global markets- Feed into the wider ESG reporting scorecard to ensure youth impact is recorded- Produce quarterly highlight reports for company distribution- Build and distribute feedback forms for specific activities- Build & keep records and data up to date for our education community and customers to enable better communications and engagementCommunication- Ensure the RS message is amplified externally and internally.- Manage the content and delivery of activities on social media accounts- Liaise with the Comms team to share content on wider RS channels- Drive an increase in contacts for the youth community- Maintain a content calendar to effectively share impact and initiatives- Content creation for social media including video- Share student content from DesignSpark- Maintain and update the RS Education webpages- Interact with marketing & comms teams for consistent messaging and timely promotion of activities- Create and distribute the monthly Newsletter, sharing initiatives and engaging content- Be the first point of contact for RS Youth & Community. Monitor and manage communications through the shared inbox. Show less