Ben Dessing

Experience

• 

  Paradise Restaurant Group, LLC

  Oct 2005 - Dec 2012

  Marketing Manager

  Oversaw all local grassroots level marketing strategies for Cheeseburger in Paradise’s business goals.Managed a grassroots focused Brand Ambassador program for all 25 CiP restaurants. In 2011, during the first promotion under this initiative, we saw a sales increase of 38.2% company-wide with one location being up 102% Year over Year.Collaborated with Culinary/R&D, Beverage, Operations, and Purchasing on the development and promotion of new food and beverage menu options for Sterling’s Bistro.Conceptualized with VP of Beverage and Marketing Director and assisted in managing all drink related promotions, including the 2012 Concoct-a-Colada drink promotion resulting in $210,400 in incremental sales,1.4% liquor mix increase and over 262 million online impressions during the 3 month promotion.Leads the development and execution of brand building and traffic driving marketing campaigns leveraging CRM, PR, website, social media, e-mail, digital, and traditional media for Sterling’s Bistro.Created all Social Media Content and eCRM for Sterling’s Bistro as well as assisted in creating, updating and maintaining both the Sterling’s Bistro and Cheeseburger in Paradise websites. Oversaw the internship program. Hired and trained all interns, provided assignments to make sure the interns were receiving an educational experience as well as helping our workload.Responsible for the implementation of all ‘added value’ media components.Manages all local radio and print opportunities, ensuring proper brand positioning, messaging, etc. are all being executed properly. Manage and ensure compliance with established print production contracts/rate cards Show less

• 

  Paradise Restaurant Group

  Dec 2012 - Aug 2013

  Marketing Consultant
• 

  Bloomin' Brands, Inc.

  Feb 2013 - Jun 2013

  Freelance Work for Outback International and Bloomin' Brands Creative Services
• 

  MenuPad

  Aug 2013 - Dec 2014

  Southeast Account Manager

  Responsible for driving business by presenting and selling the MenuPad product line to all Food Service Opportunities w/an emphasis on Regional ChainsEstablish and maintain an outstanding relationship with current accountsManagement of territory to include documentation of effective pre-call and post call records via Salesforce

• 

  TriMark USA

  Dec 2014 - now

  Account Manager for our Florida Service Chain accounts, leading a team of 30+ Direct Reports and supporting them in any way that I can to make sure we champion great customer service. Responsible for the service support staff and the tasks of planning, organizing and controlling all service operations; organizes activities and assigns jobs accordingly to meet the service requirements of the customers and supports sales activities. Responsible for driving business by presenting and selling our repair and preventive maintenance services to all Food Service Opportunities w/an emphasis on Regional ChainsEstablish and maintain an outstanding relationship with current accountsUse marketing experience and knowledge to aid management in numerous initiatives aimed at increasing new customer accounts

  • Senior Service Manager

    Jul 2020 - now

  • Customer Service Manager

    Aug 2017 - Jul 2020

  • Service Sales Representative and Marketing Consultant

    Dec 2014 - Aug 2017