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Ekta Upadhyay

Ekta Upadhyay

Product Marketing Intern

Followers of Ekta Upadhyay2000 followers
location of Ekta UpadhyayMumbai, Maharashtra, India

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  • Timeline

  • About me

    Product and Marketing Manager at TimesPro, Benett and Coleman Co. Ltd | Ex- upGrad | ITC | Camlin

  • Education

    • Chikitsak Samuhas Sir Sitaram and Lady Shantabai Patkar College of Arts and Science and V R Varde Co

      2014 - 2017
      BSC Biotechnology A

      Activities and Societies: Marketing Head - BIOZEST

    • Chetana's Institute of Management & Research

      2019 - 2021
      MBA Marketing

      Activities and Societies: Brandcomm Committee Member Junior Coordinator of Vipanan CSR Cordinator

  • Experience

    • ITC Limited

      Nov 2019 - Mar 2020
      Product Marketing Intern

    • Kokuyo Camlin Ltd.

      Mar 2020 - Mar 2020
      Sales intern

    • 360 Realtors LLP

      Jul 2020 - Sept 2020
      Sr. Relationship Manager

    • HouseItt

      Sept 2020 - Feb 2021
      Brand Manager

    • UpGrad

      Feb 2021 - Nov 2022

      Leading Content development and Marketing for Free Courses for Indian and APAC marketsStrategizing and Creating new content as per market needs. Strategizing Marketing activities (Social media, CRM, Influencer Marketing) for Free CoursesCreating and executing consumer journeys on CleverTapManaging shoots and post production activities for new content. Working on increasing the acquisitions and conversions through Engagement Marketing Course development (design, production, onboarding, launching). Marketing the course through CRM, Social Media, and other marketing channels.Application of key consumer insights into content development and marketing efforts. Working towards acquisitions, engagement of Free Courses and conversions to paid programs.

      • Senior Program Marketing Associate

        Apr 2022 - Nov 2022

      • Program Marketing Associate

        Feb 2021 - Apr 2022

    • TimesPro

      Nov 2022 - now
      Manager - Product and Marketing

      Leading Tech Product Development and Marketing Leading Tech Webinars (Strategy, Planning and Execution)Strategising and Planning product content strategy and roadmap for new products.Increasing the digital footprints for Tech productsProduct development, including product concept development, product positioning and launching. Developing and implementing go-to-market strategy.Market and Competitor Research Content Strategising and creation for Social media (YouTube, Instagram and LinkedIn) Helping marketing team to create collateral and communications that accurately reflects the features and benefits of the product. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ekta Upadhyay
      Star performer of the month 360Realtystox August 1, 2020
    • Awarded to Ekta Upadhyay
      Best Customer Centricity Award 360Realtystox July 1, 2020
    • Awarded to Ekta Upadhyay
      2nd runner up in highest sales Kokuyo Camlin March 1, 2020