Jamie Lynn Heinz

Experience

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  Publishers Clearing House

  Oct 2000 - Mar 2006

  Spearheaded the strategic planning, production, execution & analysis of nearly 100 Sweepstakes direct marketing mailings annually. Manager, mentor and coach to Marketing Analysts. Assisted in the media planning and production of television spots for bi-annual media campaigns, key liaison with external advertising agencies, editing houses and public relations firms. Elite member of the Publishers Clearing House Prize Patrol: awarded live on TV large cash prizes up to $10,000,000; subject of interviews with major TV networks and newspapers; featured in national television commercials, talk shows & various news programs.

  • Assistant Marketing Manager

    Jan 2003 - Mar 2006

  • Marketing Analyst, Media & DM Testing

    Oct 2000 - Jan 2003
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  Cablevision Systems Corp.

  Mar 2006 - Jun 2008

  Direct Marketing Manager

  Created and oversaw complex direct marketing campaign tactics for TV, Phone & Internet services, VOD & PPV; responsible for the acquisition of new and the upgrade of current cable subscribers via direct mail, email marketing and outbound sales/ telemarketing strategy, agency and RFP management. Developed new offer and positioning strategies for test packages; efforts have resulted in substantial lifts in response rates, conversions and yields, leading to company-wide rollouts.

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  International Masters Publishers

  Jun 2008 - Dec 2008

  Sr. Product Marketing Manager

  Led team of Product and Assistant Product Managers on all areas of continuity direct marketing Product Management - including overall direct marketing strategy, direct mail copy and design, efficient direct mail print production strategies, P&L analysis on all KPI’s (response rate, pay%, customer attrition, and bottom line ROI).

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  Cablevision

  Mar 2009 - Jan 2014

  Responsible for growing the variety and depth of Cablevision’s VOD content, evaluating and developing On Demand & Pay Per View programming, marketing and product development opportunities with an eye towards the achievement of increased revenue, net contribution and customer experience goals. Developed and implemented mass marketing and advertising campaign tactics for video, voice and high speed data products (TV, Phone & Internet) – including all On Demand and Pay Per View – ranging from television cross channel spot production to newspaper print, website updates, on-air billboards to digital interactive and web banners.

  • Sr. Manager, VOD Product Marketing Strategy & Scheduling

    Apr 2011 - Jan 2014

  • Mass Marketing Manager

    Mar 2009 - Apr 2011
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  Desert Diamond Real Estate (Furnished Rentals)

  May 2010 - now

  Owner, Desert Diamond Vacation Rentals | Real Estate Investor, Specialist & Entrepreneur |

  For Professional Real Estate Services: www.JamieHeinz.com My Luxury Vacation Rentals Lineup: www.DesertDiamondRealEstate.comProudly and ambitiously spent 20 years climbing the corporate ladder... holding various Marketing positions across all facets of Marketing for both private and publicly traded organizations on Long Island, Manhattan and Phoenix, Arizona. As Head of Global Marketing in the B2B Hardware & Software/SaaS Tech Industry, at the age of 40 and after successfully reaching my goals and the top of the corporate ladder, I made the decision to walk away from the Corporate Grind as a mother of a 2 year old wanting to be "present" in a child's life in ways that having a greuling executive-level career could not offer. Now 100% dedicated to my real estate investment endeavors and enjoy a life of flexibility, freedom, passive income and being "rich" with what really matters... Quality of Life. Please visit www.linkedin.com/in/jamieheinzRE for my LinkedIn Profile dedicated to all things Real Estate. To see my lineup of Luxury and Family-Friendly Phoenix Vacation Rental Properties, check out www.DesertDiamondRealEstate.com or www.JamieHeinz.com Show less

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  SiteLock

  Jun 2014 - Jul 2015

  Manager of Digital Marketing

  Oversight of SiteLock's online lead generation and marketing strategy promoting Enterprise-Grade IT/Website Security services through various channels including SEO, PPC, Email Marketing, Website Optimization, & Radio Advertising.

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  10ZiG Technology

  Oct 2015 - Jul 2019

  Marketing Dept. Head and part of the Senior Executive Leadership Team at 10ZiG. Reporting into the COO, oversaw the Global B2B Marketing Strategy (spanning the US, EMEA & APAC) both in channel and direct for all Branding, SEO & PPC Digital Marketing, Lead Generation, P&L, Marketing Product Management, Public Relations & Communications for one of the now world's leading providers of endpoints & endpoint management software for Desktop Virtualization.Completely overhauled and re-branded the 10ZiG name and brand from one that was perceived as a non-threatening "mom and pop" small IT shop to that of a large IT Tech Company now actually able to successfully compete with the likes of Dell and HP. Spearheaded and built the internal and external framework for a fully re-designed website, which increased website traffic and online leads by over 700%. Company gross revenue growth from $8MM to $20MM during my tenure. Show less

  • Global Vice President of Marketing (CMO)

    Oct 2015 - Jul 2019

  • Director of Marketing

    Oct 2015 - Oct 2018