Tidiane BA

Experience

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  Bijouterie Alebert et Montres

  Jan 2021 - Jan 2021

  IT consultant and marketing manager

  Development and implementation of marketing strategies to achieve brand objectives.Design of online campaigns to increase visibility and engagement.Writing and designing content adapted to different communication channels.Planning the production and publication of content.Monitoring and optimising content to ensure regular and consistent communication.Studying market trends to guide marketing and market penetration strategies.Implementation of advanced techniques to improve visibility on search engines.Creation and animation of brand accounts on social platforms.Engagement and significant development of the online community.Customer follow-up and loyalty via the implementation of a Lead Nurturing strategy.Designing email campaigns to inform, engage and convert customers.Measuring the effectiveness of digital campaigns and adjusting marketing actions accordingly.Development of an e-commerce website for the creation of a new brand.Implementation of a management system for stocks, suppliers, purchasing, orders, etc. Weniger anzeigen

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  Ethos Digital Sàrl

  Aug 2021 - Jan 2022

  Marketing Manager

  Trend studies, competition and opportunities.Strategy development and implementation on social networks.Increasing visibility and engagement on digital platforms.Planning, content creation, community interaction, etc.Performance monitoring using the KPI's of the various social networking platforms.Identifying and approaching potential new customersConstitution, development, monitoring and maximisation of the customer portfolio.Acquisition and development of partnership relationships in line with overall strategy.Market share development, optimisation of positioning.Creation of visual and video content, interviews, portraits, presentations, etc. Weniger anzeigen

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  Solution Informatique Vallat & Muller

  Sept 2022 - Jan 2023

  Head of Marketing & Communication

  Analysis of market trends, competition and business opportunities.Launching a new product on the market.Strategic implementation, coordination and organisation of marketing and communication actions.Costing, analysing and maximising results and monitoring actions.Organising and coordinating participation in trade fairs (purchasing, suppliers, etc.).Acquiring and developing partnerships in line with the company's overall strategy.Developing market share and improving the company's positioning.Developing various visual content and videos, relations with the public media, sponsorship, etc. Weniger anzeigen

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  NUMERACTIVE

  Jan 2023 - Jan 2024

  Sales Manager Europe

  Implementation of sales strategies to maximise revenue opportunities in the assigned area.Ability to assess market trends and identify excellent growth opportunities.Identify and target new business opportunities to increase market share.Constantly studying competitors' activities and products to stay ahead of the market.Using CRM tools to track customer interactions and analyse sales trends.

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  Team for the Planet

  Jan 2024 - now

  Partner

  - Taking part in the choice of innovations to be financed during AGM.- Investing in innovations making it possible to fight massively against greenhouse gases such as production of zero-carbon fuel on a large scale and at a cost equivalent to fossil fuels.

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  Axom

  Jan 2024 - now

  Marketing Manager

  We are a Swiss🇨🇭 company specialized in computer vision for the health industry. We specialize in visual inspection and counting of small and medium batches of medicaments and medical devices. We deliver a full solutions in 4 months to our customers that also include hardware parts (robots, cameras, servers...). Our customers are some of the biggest pharmaceutical companies (40% of the top 15 big pharma are using our Artificial Intelligence-based Visual Inspection & Counting solutions ✨).We offer two products: a counting station which enables to avoid mix-up and to assure the reconciliation process, and a visual inspection station to detect particles and defects on products as vials, blisters, capsules, syringes etc.What makes us unique and 𝐢𝐬 𝐥𝐢𝐭𝐞𝐫𝐚𝐥𝐥𝐲 𝐚 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐩𝐡𝐚𝐫𝐦𝐚𝐜𝐞𝐮𝐭𝐢𝐜𝐚𝐥𝐬 can be summed up in 4 key points:✅ Faster delivery (4 months)✅ Compact design (1-2 sqm for 200kg)✅ Higher quality (0.1% FRR)✅ Return on investment coming faster Weniger anzeigen