Sargam Gera

Experience

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  Bajaj Allianz General Insurance

  Feb 2009 - May 2009

  Internship

  • Finding consumer perception about Bajaj Allianz General Insurance vis-à-vis other private general insurance companies• Agents Appraisal and Redressal • Telemarketing

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  InterGlobe Enterprises

  Oct 2010 - Nov 2012

  Executive-Business Planning & Development

  * Conducting and coordinating financial‚ product‚ market‚ operational‚ and related research to support strategic and business planning for the business unit* Interpreting and evaluating research data‚ and developing integrated business analyses and projections for incorporation into strategic decision-making* Analysis & presentation of competition information* Identification of new business opportunities * Developing comprehensive project reports and presentations in response to Request for Proposal(RFP) received from potential (corporate) clients Show less

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  FirstRain

  Nov 2012 - Oct 2015

  • Manage leads and campaigns using marketing modules like Act-on, Marketo, Salesforce • Create and launch various Email marketing campaigns• Design Emails, Landing Pages, forms etc. in Marketo• Track and analyzing campaigns and develop reports, which provides useful and meaningful data point insights for future campaigns• Determine target audience and generate leads leveraging various data sources to support lead generation efforts• Maintenance and management of data in Salesforce (CRM) system Show less

  • Senior Marketing Analyst

    Oct 2014 - Oct 2015

  • Marketing Analyst

    Nov 2012 - Sept 2014
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  Navitas

  Nov 2015 - Apr 2018

  Marketo Campaigns Manager

  • Leading a team of 4 responsible for executing campaigns to generate and nurture leads using Marketo for 35+ Business Units and Regional Offices globally• To ensure data integration between Marketo and Salesforce• Expertise in various campaigns such as nurturing, batch, trigger, event campaigns including building assets (forms, landing pages, emails)• Create, run reports and extract data from Salesforce for campaigns and their analysis• Act as system administrator for Marketo - defining user roles and permissions, other systems integration with Marketo and day-to-day troubleshooting• Understand and analyze business requirement of clients to ensure seamless delivery of campaigns• Coordination with Design, Web, Content and Social Media using Asana to streamline data flow, integration and timely completion of campaigns• Responsible for post campaign data analysis to generate insights to improve user engagement Show less

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  Accenture

  Apr 2018 - Aug 2018

  Application Development Team Lead
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  Yagam Fitness Private Limited

  Oct 2019 - now

  Co-Founder
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  Yagam Nutrition Private Limited

  Mar 2022 - now

  Co-Founder
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  Yagam Nutrition Private Limited

  -

  Co-Founder