Jacie Matsukawa, CMP

Experience

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  San Francisco Parks Alliance

  Apr 2011 - Jul 2011

  Marketing and Communications Intern

  Formerly Neighborhood Parks Council and San Francisco Parks Trust.• Collaborated with the Development Associate to design advertising campaigns for monthly community events including Summer Luncheon and Sunday Streets.• Maintained official NPC website, posted event blogs on WordPress, and improved and restored milestone webpage.• Performed administrative tasks such as data entry and system management, mailing in-kind requests, and writing thank you letters.

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  Lorraine Hansberry Theatre

  Aug 2011 - Dec 2011

  Marketing Research Intern

  • Coordinated research among a group of marketing research interns to determine the theatre company’s decision and research problems.• Supported the Administrative Assistant and General Manager in preparing a marketing research report, addressing methods Lorraine Hansberry Theatre could employ to increase overall awareness and bolster ticket sales.• Collected and coded more than 200 responses in a random non-probability sample distributed through online and written surveys.• Produced and presented research proposal including data results and strategic recommendations to Lorraine Hansberry Theatre for implementation. Show less

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  University of San Francisco

  Aug 2011 - May 2012

  • Aided the Assistant Professor of Information Systems in the McLaren School of Management with instructional responsibilities including grading examinations, distributing instructor evaluations, and maintaining clear and complete course records.• Provided supporting MIS research included in "Re-Conceptualizing the IS Foundation Course" thesis paper which received acceptance into the International Academy for Information Management Conference.• Executed various research projects ensuring accurate completion within existing deadlines.• Organized teleconference meetings by working directly with instructor’s clientele. Show less • Headed ticket/budget committee for the 40th annual luau production.• Controlled the club’s capital including collection, disbursement, and deposit of funds.• Completed all business transactions through the school account to secure accurate financial reports.• Coordinated payments for club shirts, events, travel expenses, and supplemental costs.• Maintained and organized club orders, purchase slips, department budgets, and various other financial forms.• Attended weekly meetings to discuss club objectives and assess measured adherence to stated club goals. Show less

  • Teaching Assistant

    Jan 2012 - May 2012

  • Treasurer Officer, Hui 'O Hawaii

    Aug 2011 - May 2012
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  Children's Creativity Museum

  Sept 2011 - Dec 2011

  Social Media/Marketing Intern

  • Assisted the Marketing and Public Relations Manager by documenting, organizing, and managing all social media content.• Maintained calendar of events and media contact database in Salesforce.• Monitored blogs and social media platforms to build brand awareness and engage target audience.• Prepared and developed press packets for blogger events to initiate, maintain, and maximize media relations.

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  Impress Labs

  Jun 2012 - Nov 2012

  Public Relations/Marketing Intern

  • Assisted the account manager on four semiconductor client accounts by maintaining, researching, and compiling active media lists specific to the designated client markets.• Tracked media coverage on product release announcements to measure client growth and public outreach.• Prepared activity reports for designated clients by seeking details for speaking, editorial, and tradeshow opportunities directly from editors and publication managers.• Developed quarterly coverage reports based on media coverage captured to illustrate data analysis conclusions and client recommendations.• Generated monthly metrics reports using Google Analytics and Google AdWords campaigns to determine clients website performance and engagement. Show less

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  Behmke Reporting and Video Services, Inc.

  Feb 2013 - Nov 2013

  Marketing and Sales Administrative Assistant

  • Supported the Director of Business Development with the creation and dispatch of marketing campaigns including satisfaction letters, mailers, email blasts, e-cards, and social media administration.• Populated, maintained, and managed client database in Business Contact Manager for Outlook and Highrise.• Devised and initiated customer engagement marketing correspondence to generate leads and prospective clients.• Performed administrative tasks such as answering, screening and directing inbound phone calls; scheduling court reporting and trial services with clientele; and coordinating marketing collateral for legal conference events and trade shows. Show less

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  Anthology Marketing Group

  Feb 2014 - Apr 2015

  • Guided the day-to-day development of the news bureau program including assisting travel, consumer, and meetings trade correspondents with the formulation of articles about the Hawaiian Islands.• Developed and executed strategic public relations programs for clients including Hawaii Visitors and Convention Bureau, Meet Hawaii, Honolulu Festival, and Big Island Visitors Bureau.• Organized individual media visits, press trips, tradeshow briefings, and media blitz campaigns.• Proactively pitched news stories to targeted media outlets including local and national print and online publications.• Produced account service-related materials such as conference reports, press kit documents, media advisories, personnel announcements, calendar listings, and blog posts. Show less

  • Assistant Account Executive

    Feb 2015 - Apr 2015

  • Account Coordinator

    Feb 2014 - Feb 2015
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  Simply Detailed, Inc.

  Mar 2014 - May 2019

  Event Production Intern

  • Provided day-of support to the lead coordinator, ensuring seamless execution of ceremony and reception event logistics for gatherings of up to 300 guests.

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  Pacific Telecommunications Council (PTC)

  Jun 2015 - now

  • Manage timelines, budget, schedule of deliverables, workflow, operating procedures, and all other project-related tasks for in-person, virtual, and hybrid conferences.• Oversee and implement all aspects of the accreditation process for the PTC Academy online training courses.• Review, update, develop, and conduct rigorous coursework alongside verified instructors to deliver exceptional management training and continuing education units for the PTC Academy program.• Create and copy edit promotional content for weekly emailers, website, and print and digital assets. Show less • Coordinated logistics for six events yearly including but not limited to budgets, registration, speaker and stage management, food and beverage, lodging, audiovisual, and transportation needs.• Performed on-site execution of program and ensured sponsors, speakers, and attendees' commitments were identified and met.• Led sales effort and promotion of annual conference sponsorship as well as fulfillment of sponsor benefits.• Worked directly with program advisor and committee to establish program strategy, theme, topics, session formats, and featured speakers.• Cultivated cooperative relationships with vendors, suppliers, and internal and external clients. Show less

  • Meetings & Events Manager

    Feb 2019 - now

  • Meeting Planner / Conference Coordinator

    Jun 2015 - Feb 2019