Barbara Carvalho

Experience

• 

  Diageo

  Jan 2011 - Jul 2022

  - Zero Based Budgeting plan, analysis and forecast for overheads in Brazillian market. * Results: Overheads ratio (Overheads / NSV) 0.8 p.p. lower than AOP (Annual Operating Plan), led by non-staff costs decrease.- Zero Based Budgeting plan, analysis and forecast for capital expenditures (capex) for PUBY (Paraguay, Uruguay, Brazil, Industrial and Agro Ypióca). * Result: PUBY Capex 3% lower than AOP - Ypióca Integration Project budget and control of overheads, Advertising & Promotion (A&P) and Trade Spend (TS). * Results: overheads: - 40% vs budget; A&P: - 40% vs budget; TS: - 60% vs budget.- Executive team engagement in Overheads agenda in order to establish an investment efficiency culture. Show less

  • Senior Marketing Brand Manager | Cachaça

    Jun 2021 - Jul 2022

  • Regional Trade Marketing Manager

    Jan 2018 - May 2021

  • Regional Trade Marketing Jr Manager

    Jul 2016 - Dec 2017

  • Trainee - Sr Trade Marketing Analyst (Indirect Channel)

    Aug 2015 - Jul 2016

  • Trainee - Senior FP&A Analyst (Revenue Management)

    Aug 2014 - Jul 2015

  • Trainee - Full FP&A Analyst (Investment Efficiency)

    Jul 2013 - Jul 2014

  • FP&A Junior Analyst (Investment Efficiency)

    Sept 2012 - Jun 2013

  • Intern (FP&A Marketing)

    Jan 2011 - Aug 2012
• 

  The Coca-Cola Company

  Jul 2022 - now

  • Franchise Operations Sr Manager (STA)

    Mar 2025 - now

  • Latam E2E Commerce Sr Manager

    Aug 2024 - Feb 2025

  • Latam Commercial Strategy Sr Manager

    Jul 2022 - Jul 2024