Sergio Rodeno Pinach

Experience

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  Grupo Capcom

  Jun 2006 - Jun 2007

  Network Operations Engineer | Support Engineer

  Functions:• Solve IP Incidence.• Switching calls through different IP operator.• IP phone configuration• Knowledge VoIP, SIP.• Networking experience: Router, switches, LAN…• Customer service

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  Indra

  Oct 2007 - Dec 2010

  Telephonic project called HERA PLUS for Telefonica company. HERA PLUS is the official contractor system of Telefonica, used by its Customer Service, for customers and companies. Customers can contract any service of Telefonica (ADSL, TV, PHONE,etc) and have access to different campaigns and offers. Through this application, the Customer Service Department can register new customers; access every customer data; edit customer information, etc. This application is developed in COBOL language, using data base DB2.Functions:• System Incidence responsible.• Meetings whit our client to define new actions or analyze different problems• Troubleshooting control• Requirement analysis and definition • SQL queries (DB2)• Dialogue and negotiation whit other involved groups• Solve incidences about databases, software installation • Software tests Show less Telephonic project called SGT for Telefonica. SGT is the developed system to manage telephonic traffic. Thanks SGT, software programmed in C language, Telefonica was able to get telephonic measurements such as: traffic of telephonic routes; traffic of telephonic destinations; incoming traffic in a switch; outcoming traffic in a switch; number of calls by switch, route o destination number, etc. Also, it was used to define new routes, destinations and switching set up. Consequently, all this information allows Telefonica making decisions about the expansion of the network, about network problems, call issues, telephonic statistics.Functions:• System Incidence Responsible. and Monitoring• Telephonic routes definition• Prove and definition tests • Unix• Documentation• Work whit Ericsson, Alcatel and Lucent switches• Networking experience: Router, switches, LAN…• Knowledge VoIP, SIP.• Requirement analysis and definition • Knowledge of Unix environments and scripting• SQL queries. Use Toad Software, SQL Plus or SQL Developer• Solve incidences about databases, software installation, and telephonic traffic.• Manage reports whit Business Objects • Meetings whit our client to define new actions or analyze different problems Show less Project called avanza for Orange. Working on a Siebel platform, a CRM structure was developed to support customer service and commercial service. Thanks to the developed software, Orange could monitor states of all its customers; view, edit or delete their credits, bills, prices plans; apply different promotions; do market segmentation; and other commercial tasks.Functions:• System Tests in Siebel• Documentation• Unix• Development scripts in AWK and Shell Script languages• Programming Java/ C++• SQL queries. Use Toad Software, SQL Plus or SQL Developer• Technical Scorecards• Monitoring, stop and run Batch Processes Show less

  • Systems Engineer

    Feb 2010 - Dec 2010

  • Functional tester | Support Engineer

    Nov 2008 - Feb 2010

  • Systems Engineer | Support Engineer

    Oct 2007 - Nov 2008
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  Amadeus IT Group

  Jun 2011 - Feb 2017

  Led pre-sales activities for airlines and travel agencies (OTA, TMC, consolidators) globally, advising clients on data-driven solutions to optimize operations. Worked closely with Sales Directors, Account Managers, Product Managers, and Developers to align solutions with customer needs and business goals.Solution Consulting – Identified and recommended Amadeus BI solutions powered by Big Data technologies, helping clients optimize routes, improve sales performance, and uncover new revenue opportunities.RFP & Bid Management – Managed RFP responses, product demonstrations, and business reviews, ensuring solutions aligned with customer KPIs and strategic objectives.Product & Data Expertise – Contributed to the evolution of Amadeus Agency Insight, Booking Analysis, Search Analysis, and Productivity Tracker, enhancing their analytical capabilities and market fit.Analytics & Visualization – Delivered actionable insights using Qlik Sense, Tableau, Power BI, and Salesforce, improving clients’ decision-making processes.Key Achievements:- Generated €500K in revenue within one year, successfully selling SaaS solutions to global clients.- Secured contracts with major travel agencies, strengthening Amadeus' footprint in the market.- Drove adoption of BI tools, enabling clients to achieve significant operational efficiencies.- Contributed to product innovation, playing a pivotal role in shaping Amadeus Agency Insight and Productivity Tracker.Tools: Salesforce, Dynamics, Tableau, Power BI, Qlik Show less • Presales manager for travel agencies (OTA, TMC, consolidator, etc.) around the world offering business intelligence solutions and products with the following data: MIDT, ticket, searches or schedule data, among other• Strong presentation and communication skills, highlighting the benefits of the solution and each of the data feeds• Presentations of solutions and products to international customers Economical proposal definition• Interaction with the account managers• Coordination of different projects in parallel, proposing the right solution Show less • Integration Architect working along with Accenture on the design and architecture of a web services middleware for world's largest low-cost carrier, Southwest.• Project management• Reservation, inventory, ticketing and DCS interfaces expertise• Applications such as booking and check-in web site, mobile check-in and kiosk check-in• Provided Amadeus web services orchestration expertise• Data mapping activity support.• Amadeus web services session model• Coordinated test activities and recommended use cases. Show less • Project manager and systems integration responsible during the migration of Asian Airlines (South Korean airline) to Amadeus: coordination of up to 20 applications (reservation, inventory, ticketing) in parallel, during a 2 years project.• Middleware implementation manager and coordination of applications such as web sites, call center, staff booking, travel agency sites, sales and ticketing report application...• Led successful presentations and workshops at Asiana Airlines premises, as well as internally for other stakeholders (6 trips to Seoul of up to 3 weeks duration)• Planned the implementation of impacted systems, matching all the timelines.• Implementation sizing• Led virtual teams to a high level of success and achieving results in a complex environment, meeting objectives and dates.• Organized meetings with customers and/or different stakeholders (on site, call conference..)• Support airlines in their application developing through web services: functional and technical (WSAP, WSDL, XSD, SOAP...)• Interfaces identification in order to connect each of customer´s system to Amadeus• Identify risks and assure good reporting• Anticipate problems and provide solutions• Procedures enhancement• Airline business expertise: reservation, inventory, ticketing and DCS• Define and set up the logical architecture to allow customer’s applications to connect Amadeus (WSAP creations, LSS user ids…).• Functional workflows design using web services.• Besides Asiana Airlines project, I have coordinated other standalone applications for other airlines such us Lufthansa (Germany), Finnair (Finland), Iberia (Spain), Norwegian Air Shuttle (Scandinavian), Binter Canarias (Spain), Qatar Airways (Qatar)…• Airline expertise: API, GDS, reservation, inventory, ticketing, DCS, Internet booking engine, payments, data feeds (HOT, RET, LIFT...), etc. Show less

  • Big Data Pre-sales Manager

    Jan 2016 - Feb 2017

  • Big Data Solutions Manager

    Oct 2014 - Dec 2015

  • API Integration Manager

    Mar 2014 - Sept 2014

  • Project Manager | Implementation Manager

    Jun 2011 - Mar 2014
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  BREIX DESIGNS, SOCIEDAD LIMITADA

  May 2016 - Oct 2019

  Founder | CEO | Director

  As the founder and CEO, Managing Director, of Breix, I led my own jewelry company, overseeing all aspects of the business, from product design to strategic growth and package shipping. My role required creativity, strategic thinking, and operational expertise.Product Design & Innovation: I led the design of high-quality jewelry, focusing on products that resonated with market demands.Strategic Marketing & Digital Content: I developed and executed marketing strategies that built brand recognition and engaged target audiences on different social media and search engines: Facebook, Instagram and Google.Digital Strategy & Web Development: I managed the development of a user-centric website, optimizing Breix's digital presence (i.e. SEO, traffic analysis, competitor analysis). This experience parallels the importance of understanding and implementing digital transformation strategies for other customers as part of my consulting career.Financial & Sales Management: I oversaw financial planning and budgeting, partner negotiations, while also driving sales strategies to meet revenue goals.Strategic Leadership: I defined and executed the overall business strategy, ensuring long-term growth and competitiveness. Packaging and delivery: package preparation and delivery to the shipping company. My entrepreneurial background has equipped me with strong leadership, innovation, and strategic management skills.Tools: Google ads, Facebook ads, Wordpress, social media, Amazon Show less

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  Minsait

  Mar 2017 - Jan 2022

  Business Development and Account Manager | Head of Presales & Marketing

  Led business development, bid management, and presales for digital solutions across retail, hospitality, and travel, managing the full customer engagement lifecycle—from initial contact to deal closure and implementation. Ensured alignment with Minsait’s revenue, margin, EBITDA, and cash flow objectives.Managed and mentored a high-performing team of four, fostering a customer-centric, results-driven culture. Directed RFI and RFP management, handling solution design, partnerships, pricing, and contract negotiations to drive competitive positioning.Developed and executed go-to-market strategies and marketing campaigns, leveraging social media, email marketing, digital ads, and industry events to enhance Minsait’s brand visibility. Built and managed strategic alliances with Accellor and AWS, ensuring solutions aligned with evolving market needs.Provided consulting expertise on digital transformation initiatives, integrating SaaS, Analytics, Big Data, Cloud, RPA, Revenue Accounting, IoT, and APIs to deliver innovative, scalable client solutions. Led complex system migrations for high-demand global clients, ensuring seamless transitions and minimal operational impact.Regularly presented business cases and strategic opportunities to executive committees, top management, and CxO-level clients, securing buy-in for key initiatives.Key Achievements:- Led 14 global RFPs in 2019 across Europe, Africa, Asia, and LATAM.- Secured a €12M contract with a major client in Africa.- Strengthened strategic account management and partnership strategies, driving long-term customer retention and revenue growth.- Positioned Minsait as a leader in digital transformation services across multiple industries.- Expanded Minsait’s client portfolio, generating new business through go-to-market strategies, marketing campaigns, and business development initiatives.- Nurtured relationships with new customers, driving engagement and pipeline growth.Tools: Salesforce, Tableau, Jira Show less

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  DXC Technology

  Jan 2022 - Feb 2023

  Solutions Manager | Presales Manager

  Designed and implemented technology solutions for public and private clients across Spain and Europe, covering industries such as energy, manufacturing, and travel. Led digital transformation, channel management, and AMS services initiatives, leveraging blended teams (local, offshore, nearshore) to ensure scalability and efficiency.Collaborated with clients to align technology adoption and optimization with business objectives. Managed deal timelines, resource allocation, and risk mitigation, ensuring smooth project execution by coordinating cloud infrastructure, delivery, and product teams.Key Achievements:- Designed and delivered €2M in high-impact solutions, driving digital transformation.- Led major projects for Airbus, TotalEnergies, and Generalitat de Catalunya, showcasing expertise in complex solution design.- Enabled clients to achieve key milestones in channel management and AMS services, aligning with industry needs.- Optimized resources and mitigated risks, ensuring seamless project delivery and client satisfaction. Show less

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  Accelya Group

  Feb 2023 - now

  Principal - Presales

  Led complex deal design and strategy for Accelya’s SaaS solutions in the airline industry, managing proposals from €100K to €200M across Europe and Africa. Defined technical architectures and integrations using APIs, middleware, and data feeds, ensuring seamless implementation aligned with client needs.Managed the full bid lifecycle, from RFP responses and solution sizing to economic analysis and contract negotiation, ensuring competitive proposals that met margin targets. Partnered with Sales, Product, and Customer Success teams to translate customer challenges into actionable solutions, enhancing efficiency and driving business growth. Delivered CxO-level presentations, demonstrating ROI and strategic benefits.Key Achievements:- Closed a €5M+ contract in the first year, significantly contributing to revenue and client satisfaction.- Increased ACV through upselling and cross-selling, driving expansion with existing accounts.- Top 5 finalist in an internal hackathon by proposing innovative product ideas.- Optimized proposal processes, improving efficiency and increasing win rates.Tools: Microsoft Dynamics, Power BI, RFPIO Show less