Patrick Herbert

Experience

• 

  Chooks Fresh and Tasty

  Feb 2007 - Dec 2010

  Shift Manager

  ●Manage Staff and Restaurant●Handle Customer Feedback ●Report to Manager and Head Office ●Ensure day-to-day activities and kpi's were met.

• 

  Adrenalin Plus Painball

  Aug 2009 - Apr 2010

  Employee

  Lead and supervise groups of people (15 - 25 at a time) to play paintball in a safe and controlled environment.Manage on site activities such as group rotations and time of games.Assemble and Dismantle Equipment with fine attention to detail involving part wear and tear and dust/debris.

• 

  BizRich

  Aug 2011 - Aug 2012

  Intern
• 

  Zoom in Business

  Jan 2012 - Oct 2012

  Sales Manager

  As sales manager for Zoom in Business my role was to; Generate leads for the sales objective, maintain and strengthen client relationships, achieve sales objectives and weekly kpi's and oversee distribution. Additionally, I was encouraged to field for content and stories in the local community that could be included in upcoming issues

• 

  PH Consulting

  Jun 2012 - Jan 2013

  Consultant

  PH consulting was designed to utilize the experience I have gained in previous employment to aid business and website owners in navigating the market and getting to know their customers. Focusing on the Online marketplace and metrics duties included;- assessing website statistics and identifying points of weakness- generate solutions to enhance CTR, SEO rank, and profitability- work closely with owners and operators to achieve desired results and profits.

• 

  James Cook University

  Aug 2012 - Nov 2012

  Casual Economics Tutor

  Tutoring for JCU - whilst still a student - was a rewarding and enriching experience, my duties gave me the opportunity to enhance student understanding of complex principles by breaking them down piece by piece, answering student questions and concerns with clarity and simplicity and working as a valued member of a larger teaching team.

• 

  99interns

  Jan 2013 - Jan 2013

  Intern
• 

  KDM Digital Marketing

  Feb 2014 - Jun 2015

  As SEM Manager at Kymodo my role includes;-Directing and driving growth of the SEM department-Developing strategies and work practices-Setting benchmark performance levels and strategies to achieve them-Creating and optimizing paid advertising accounts on different platforms (such as Google AdWords and Facebook Ads). As SEM Manager I am Certified in AdWords, have hosted Google Partners Connect events and worked closely with a team of experts at Google to deliver outstanding client advertising results on the Search, Display and Remarketing networks.As an SEO Account Manager & expert I am also accustomed to using Google Analytics data as a part of any online marketing strategy. Show less As an SEO & SEM Account Manager I use tactics learnt from years of experience and ongoing training to improve web presence, online conversions and engagement.I am responsible for; - Creating custom SEO strategies that enhance traffic and visibility on the web- Building and maintaining Google AdWords accounts- Communicating and Reporting on important website metrics and how those effect the bottom line- Keeping abreast of developing trends in SEO and Googles algorithms- Identifying and solving unique Search or Paid Search problems on a regular basis. Show less

  • SEM Manager

    Jul 2014 - Jun 2015

  • SEO & SEM Account Manager

    Feb 2014 - Jun 2015
• 

  Search Factory Australia

  Jul 2015 - Dec 2015

  SEO Department Head
• 

  Fastrack Digital

  Dec 2015 - Jun 2016

  Head of Search

  Fastrack specialised in hotel and hospitality clients. Here I managed the SEO and Content Marketing team that was responsible for building SEO, PPC, Social Media and Growth Marketing. We worked with international hotel chains like Frasers Hospitality and Hotel Grand Chancellor to create strategic marketing campaigns that lead to hotel bookings.

• 

  Singularity Digital

  Jun 2016 - now

  Director

  Using multi-channel marketing we plan, execute and perfect marketing funnels that bring returns for clients. We dive deep into your digital strategy, website and customer touch points to create a better digital marketing presence. We strategize, and systemize SEO, Facebook and Instagram Ads, Content Marketing, PPC and Social Media for businesses.Our marketing systems and campaigns; ✔️ Are proven strategies that work across industries✔️ Deliver ROI✔️ Laser-target your customers online and get you seen✔️ Take advantage of Free & Paid traffic on the web✔️ Convert lookers on your website into bookers in your calendar (or lurkers to converters if you sell products) Show less

• 

  QUT Business School

  Feb 2017 - Nov 2017

  Digital Marketing Class Tutor

  I taught young minds about digital marketing and SEO. Leading 90 students per week across 3 classes on 2 separate campuses I taught students the fundamentals of Search Engines and what they look for in a website. I was also responsible for marking and grading assessment and occasionally leading a lecture on the subject.

• 

  Reedsy

  Aug 2019 - Jun 2020

  Head Search Engine Optimization

  Head of SEO for Reedsy our organic traffic success is my responsibility. In my 10 month tenure organic traffic rose by 100%, Impressions in Search rose by 99% and we gained 700+ new SERP features. To that end, my duties encompass;- Monitoring keyword movements and website traffic,- Reporting on changing SEO trends- Outlining technical SEO implementation with developers- Competitor and Internal SEO audits.- Keeping up with, and communicating, changing SEO trends- Analyzing algorithm updates and results- Working collaboratively with content writers to make SEO friendly content Show less