
Jon Warren, MBA
Assistant Director of Marketing and Sales

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About me
Sr. Customer Success Manager, Enterprise at IDC
Education

Carol Martin Gatton Academy of Mathematics and Science in Kentucky
2010 - 2012High School DiplomaGraduate of the #1 Public High School in America according to Newsweek.

University of Illinois Urbana-Champaign
2022 - 2024Master of Business Administration - MBA 4.0Graduate certificates in Digital Marketing and Business Analytics

Western Kentucky University
2015 - 2016Master of Science (M.S.) Recreation and Sport Administration
Western Kentucky University
2012 - 2015Bachelor of Science (B.S.) Sport ManagementMinors in Marketing and Business Administration

Florida Atlantic University
2020 - 2020Certificate Hospitality and Tourism Management
Experience

Ohio University Athletics
Jul 2014 - May 2015Assistant Director of Marketing and Sales- Developed and implemented marketing and promotional plans and game scripts for women’s soccer, volleyball, field hockey, women’s basketball, wrestling, baseball, and softball. - Assisted in the application of marketing and promotional plans for football and men’s basketball.- Directed in-venue music and sound for football, men’s basketball, volleyball, women’s soccer, field hockey, wrestling, baseball, and softball.- Ran on-court promotions for women’s basketball events. - Coordinated Bobcat Student Park and Pepsi Tailgreat Park tailgating areas.- Created monthly “Rufus’ Ramblins’” newsletter for Rufus Kids Club program.- Saw 27% increase in O-Zone student memberships. - Individually processed or sold over $25,000 in season, group, or single-game tickets using Neulion ticketing system.- Increased volleyball attendance by 15%, ranking #1 in the MAC and #20 in NCAA Division I.- Increased field hockey attendance by 19%, ranking #2 in the MAC.- Organized Education Day for women’s basketball for over 1500 local school students which resulted in the largest stand-alone crowd in program history.- Raised women’s basketball attendance by 10% and grew ticket revenue by 95%.- Boosted baseball attendance by 35%, ranking #1 in the MAC, and grew ticket revenue by 39%. - Managed undergraduate student intern program with approximately 15 interns. - Assisted in the management of multiple social media platforms with athletics media relations.- Coordinated marketing efforts for MAC Volleyball Tournament and assisted with OSHAA basketball, baseball, and softball events hosted by Ohio University. Show less

Western Kentucky University
Jan 2017 - Sept 2019- Promoted from Director of Ticket Operations in April 2018. - Manage all phases of ticket operations for the university including ordering, distributing, sales and accounting of tickets for athletics and university/community events. - Assist in the development of ticket sales and marketing plans to increase season, group, and single-game sales. - Manage a staff of approximately 50 gameday staff and 5 student workers. - Supervise IMG Learfield Ticket Solutions staff and assist with monthly invoicing. - Coordinate and manage the creation and upkeep of Ticketmaster Archtics events, AccountManager online functions, and AccessManager. - Coordinate all email marketing campaigns for the WKU Ticket Office to past buyers, current ticket holders, and university faculty/staff. - Implemented a new focus on trackable promo code analytics using social media marketing, print advertising, direct mail, and email marketing that resulted in over $56,000 in profit and a 589% ROI from 2015-2017. - Practice safe cash-handling of university funds and office change fund. - Prepare yearly NCAA Paid Attendance audits for football, men’s and women’s basketball, and baseball. - Generate content for @WKUTickets twitter account, WKU Athletics Facebook page, and WKUSports.com. - Managed ticket operations for the 2015 & 2016 C-USA Football Championship games, 2015 & 2016 KHSAA Football Championships, 2016 WNIT first and second rounds, various concerts, Globetrotters, and WWE Live. - Saw WKU Football revenue grow 19% and average attendance increase 9%.- Saw WKU Men’s Basketball revenue grow 26% and attendance reach the highest in modern arena history. Show less
Assistant Athletic Director, Ticket Sales and Operations
Apr 2018 - Sept 2019Director of Ticket Operations
Aug 2015 - Apr 2018Part Time Adjunct Instructor
Jan 2017 - May 2017

Nashville Predators
Sept 2019 - Mar 2021Manager of Guest Services- Hired, trained, and managed over 50 guest services team members- Served as ADA coordinator for all arena events- Acted as Front of House manager for select concerts/events- Provided “gold standard” customer service to all customers of Bridgestone Arena- Led committee tasked with developing procedures for safely reopening facilities during COVID-19- Recipient of Masterton Award for One Goal philosophy embodiment at 2020 Employee Awards

BEST Crowd Management
Mar 2021 - Jul 2021Account Manager
TechnologyAdvice
Jul 2021 - Feb 2023Account Manager, Client Success
Aug 2022 - Feb 2023Client Success Manager
Jan 2022 - Aug 2022Client Success Coordinator
Jul 2021 - Jan 2022

IDC
Feb 2023 - nowSenior Customer Success Manager, Enterprise
Licenses & Certifications
- View certificate

Data Science Methodology
CourseraNov 2020 - View certificate

Tools for Data Science
CourseraNov 2020 - View certificate

The Bits and Bytes of Computer Networking
CourseraAug 2020 - View certificate

Google IT Support Professional Certificate
CourseraSept 2020 - View certificate

What is Data Science?
CourseraOct 2020 - View certificate

IT Security: Defense against the digital dark arts
CourseraSept 2020 - View certificate

Digital Marketing Specialization
Gies College of Business - University of Illinois Urbana-ChampaignFeb 2023 - View certificate

System Administration and IT Infrastructure Services
CourseraSept 2020 - View certificate

Operating Systems and You: Becoming a Power User
CourseraAug 2020 - View certificate

Technical Support Fundamentals
CourseraAug 2020
Honors & Awards
- Awarded to Jon Warren, MBA2015 Outstanding WKU Sport Management Student WKU School of Kinesiology, Recreation, and Sport Apr 2015
- Awarded to Jon Warren, MBAWKU President's List - Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015
Volunteer Experience
Gatton Academy Alumni Advisory Board Member
Issued by The Gatton Academy of Mathematics and Science on Aug 2022
Associated with Jon Warren, MBAPrecinct Officer
Issued by Davidson County Board of Elections on May 2022
Associated with Jon Warren, MBAFounder and President
Issued by WKU Red Wave on Jan 2013
Associated with Jon Warren, MBAHonors Development Board Member
Issued by WKU Honors College on Aug 2010
Associated with Jon Warren, MBAInterviewer
Issued by The Gatton Academy of Mathematics and Science on Feb 2014
Associated with Jon Warren, MBAReviewer
Issued by The Mahurin Honors College on Dec 2024
Associated with Jon Warren, MBA
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