Daria Kyrdan

Experience

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  Helpware

  Feb 2020 - Apr 2021

  Junior Marketing Specialist

  Project PureCars provides digital advertising for USA auto dealers.- Search and update ads on the site- Input data in AdBuilder- Create extensions and update campaigns in Google Ads/Microsoft Bing- Processing and execution of atypical ads- Work with G-Suit

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  Welltech

  Apr 2021 - Mar 2023

  User Acquisition Manager

  App category is Health&Fitness. - Full cycle of mobile traffic acquisition - Facebook Ads and Snapchat Ads- Creation and launch of advertising and marketing campaigns, traffic optimization and scaling- A/B testing and optimization of advertising materials and marketing campaigns- Conducting test launches and analysis of results- Preparation of reports on the effectiveness of advertising campaigns- Providing support and advice on the Client's marketing goals and policies- Determination of the target audience of the Client's software Show less

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  SKELAR

  Jun 2023 - Dec 2024

  User Acquisition Manager

  Brighterly is an edtech platform offering online tutoring for children in the USA.- Managed the full cycle of web traffic acquisition, focusing on Facebook Ads (web), achieving growth and scaling marketing budgets 10x YoY.- Partnered with analysts and developers to implement automated optimization rules, reducing campaign inefficiencies.- Designed and scaled creative testing processes, generating hypotheses and collaborating with designers to deliver ad creatives.- In collaboration with the PMM, transformed the R&D funnel into the primary, delivering a positive impact on the overall business economy.- Conducted A/B tests to optimize funnel performance.- Launched and managed an influencer marketing stream from scratch, delivering up to 15 monthly postings.- Collaborated with product marketing, analytics, and development teams to align strategies and drive business objectives. Show less