Laura Hoepker

Experience

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  Electronic Theatre Controls

  Jun 1994 - Apr 2013

  Marketing Events Specialist

  Managed and executed trade show and corporate event program for world’s largest entertainment lighting manufacturer. Duties included; setting goals and objectives, analyzing ROI, developing and maintaining budgets in excess of $500,000.00 with great accuracy, planning and executing promotions and coordinating logistics among many other duties.

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  PLASA

  Apr 2013 - Jul 2015

  As show manager, I oversaw the budget for two yearly shows and conferences assuring maximum profitability. Sold booth space, sponsorships and program advertising. Managed operations team on tasks including venue management, catering, service contractors and on-site operations. Negotiated contracts with facilities, vendors and exhibitors. Liaised with Marketing Manager to promote events both regionally and nationally and worked with the conference team to identify and secure speakers for the professional development program. Show less

  • Show Manager North America

    Feb 2015 - Jul 2015

  • PLASA Events Sales Executive

    Apr 2013 - Jul 2015
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  FIRST

  Oct 2015 - Aug 2021

  Event Manager
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  NAMM

  Oct 2015 - Mar 2020

  Consultant

  The NAMM show unites the world’s music products, pro audio, live sound, lighting and event technology communities. As a consultant working with their team, I am assisting in improving educational opportunities, tailor-making marketing to build relationships with top potential buyers and facilitating in shaping new relationships with potential partners for the overall goal of building the new lighting and stage tech segment of the NAMM show.

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  Entertainment Services and Technology Association ESTA

  Aug 2021 - now

  Program Manager for Membership & Events

  Administration, communication, oversight and overall advancement of member relations with the broader ESTA association.