Kristin S Lopez

Experience

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  EJL

  Jan 1989 - Jan 1994

  Sr. Media Planner/Media Planner/Asst. Media Planner

  All three positions worked on: Neutrogena, Pendleton Woolen Mills, Kwikset Locksets, Price Pfister Faucets, Crystal Cruises, Domino’s Pizza, and Siemens Solar

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  Saatchi & Saatchi

  Oct 1994 - Dec 2002

  Responsible for: Toyota Trucks/SUV’s, Toyota Motorsports, Toyota Enthusiast, TFS, Toyota Dealer Association (TDA) and Square Soft (Video Game Developer)  Direct the development of budgets for all Toyota media, including oversight of AMDs and group responsible for monthly budget maintenance Develop and recommend budget levels and media mix for Toyota Trucks/SUV’s Develop, recommend and implement launch media plans (4Runner, SUV FL, Brand)  Develop long range goals, objectives and strategies for Toyota Trucks/SUV’s, Motorsports, Enthusiast, TFS and Square Soft Negotiate with major networks for Motorsports racing series clearance Supervise development of full year objectives and strategies for one TDA group Oversee the implementation of spot television and cable for one TDA group Supervise development, recommendation and coordination of print, network/cable television buy for Square Soft with media team, buyers and TV representatives Show less

  • Senior Associate Media Director/Associate Media Director

    Sept 1999 - Dec 2002

  • Media Supervisor

    Oct 1994 - Aug 1999
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  Innocean Worldwide Americas

  Jul 2003 - Jul 2011

  Director of Kia Media Planning

  Kia Media Planning DirectorInnocean Worldwide America – May 2009 – July 2011World Marketing Group – July 2003 – May 2009 Directed development of all integrated (TV, Print, Radio, Digital, Social and Mobile) media plans on behalf of KMA Worked directly with KMA marketing team, including senior management and Korean staff to develop communication strategies and then worked with the media channel experts to translate them into actionable media plans Reviewed and utilized market research data to ensure strategic alignment with consumer needs and market trends Coordinated with Managers and Director to confirm proper development of strategies and corresponding budget investment levels Consistently reviewed BDI and CDI to develop recommendations for support within key retail markets Regularly reviewed and analyzed program results and provided optimizations to ensure improvement against the competitive segments and with potential customers Managed expansion and transition to “new” Kia with the introductions of Soul, Sorento, Sportage and Optima Developed, managed and maintained strategic relationships with marketing team, creative agency, PR company and media agency  Managed relationship and performance of the media planning /buying agency (initiative+) Assisted in development of long term sports marketing goals  Coordinated and managed multiple model launches and maintain non-launch models Developed and negotiate multiple integrated event and on-site programs to help increase and improve KMAs awareness, familiarity and consideration Worked closely with KMAs Legal Department to develop a process to maintain and execute all documents including promotional agreements, borrower’s agreements, etc… Show less

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  Jenny Craig

  Sept 2011 - Apr 2015

  Media, Marketing and Project Manager

  As a Media, Marketing and Project Manager, I managed the organization, planning, implementing and measuring of multi-channel media plans including social media. Established KPIs to guide performance evaluation and assess strategy effectiveness to be used for continued process improvement and organizational transformation. Encouraged collaboration through effective communication of plan updates and reporting discoveries to all levels of leadership. Oversaw more than 100 client requests for creative projects supporting marketing, packaging, training, in-store, CRM, and promotional departments. Served dual roles as a Project Manager and Marketing Manager simultaneously with a focus on scheduling, timelines, and partnering with internal client executives on messaging across all assets including digital banners, website creative and content, digital video, social media, POS, emails, direct mailers, and trade ads. Clearly communicated roles, responsibilities, and processes to team members and stakeholders. Owned sponsorship program management of “Oprah Celebration Weekend” from inception to negotiation and completion. Integrated streamlined project management discipline achieving enhanced efficiency and 100% success meeting deadlines for the Creative and Marketing organization. Fostered a creative and positive environment for the Digital Marketing Manager and 3 graphic artists resulting in exceeding business goals. Implemented testing to determine best performing media flighting, weight levels and strategic partners, ultimately finding successful combination and driving improved conversion performance.  Tested extensive list of DRTV partners, reviewing performance across programs, dayparts and networks to determine and remove or reduce poor performers. Instituted testing of programmatic and direct to publisher sites driving improved awareness and CPA and CPC performance of redesigned site and new online appointment scheduling. Show less

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  PETCO Animal Supplies, Inc.

  Apr 2015 - Jan 2018

  Enterprise Manager Media

  As an Enterprise Media Manager, I delivered strategically aligned marketing and communication initiatives by effectively creating, planning and evaluating media utilizing a variety of platforms including social media. Leveraged reporting and analysis to drive action planning and process improvements focused on exceeding KPI goals. Oversaw the development and maintenance of presentations, reporting, flowcharts, and campaign documents including presentation to all levels of employees. Managed a creative team with supportive performance management and employee development. Collaborated with cross-functional leaders to align marketing programs with priorities and campaign initiatives. Contributed to phases of testing activities requiring discretion. Attended introductory Agile training. Led development of multiple 360 programs including Puppy Bowl, Clear the Shelters, and Westminster Kennel Club. Collaborated with Finance to report and improve billing and invoice processes increasing paying on-time from 50% to 80%.  Utilized CRM data to develop and implement digital programming and remove underperforming vendor partners. Executed highly-effective marketing and communication strategy resulting in exceeding prior program results by up to 7%. Leveraged Workgroups DaVinci to establish and manage projects from conception to completion including campaign schedules across communication channels for internal and external creatives and graphic artists. Implemented meetings to collaborate with the creative team, Petco brand marketing executives and Co-op vendor executives to align on messaging and brand guideline adherence.  Cultivated and managed relationship with media planning and buying agency resulting in development of successful national, local market and testing recommendations. Championed development of POVs for testing, including digital radio, addressable and connected TV, social media supporting ecommerce, Hispanic marketing and programmatic partners Show less

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  Viasat Inc.

  Jan 2019 - now

  Media Marketing Manager