
Kristina Kuleshoff

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About me
Customer Success Manager at Pathfactory
Education

Seneca College of Applied Arts and Technology
2014 - 2016Advanced Diploma Bachelor of Business Administration (BBA)-Marketing Principles-Effective Business Communications-Real Industry experience through co-op program
Experience

#paid
Dec 2017 - Jan 2023-Successfully catapulted customer retention rates• Enhance entire customer journeys via customer on-boarding processes to boost renewal/up-sell rates and minimize customer churn.• Analyze data-driven customer success metrics and KPIs, encompassing net and gross churn, net revenue retention, time to value, etc.• Secured additional MRR by facilitating the conversion of key accounts frommonthly product subscribers to annual customers by using cross-selling and up-selling to boost value ofcustomer purchases.• Organize product demonstrations and present success stories to prospective customers, effectively driving product value positioning.• Leveraged CRM systems and other relevant tools to track targeted contacts and manage daily activitiesidentifying key touch points relevant for account expansion• Supported marketing activities • Segmented customers to identify and prioritize high-value customers and generated customized playbooks per segment/customer type.• Hired, created and led a new staff development training program for new hires coordinatingactivities of a cross-functional instructional team Show less • Played an integral role in the client experience team’s activities and collaborated with account executives and cross-functional teams specifically sales.• Managed customer ad set up, implementation/ execution and tracking via Facebook Ad's Manager (Meta)• Oversaw the strategic planning and implementation of lead-generating social media campaigns to achieve customer KPI's• Tracked and improved NPS scores, boosting positive online customer satisfaction ratings, achieving anaverage of 9/10 • Increased account volume via post-sale customer discovery and up-selling, spend across book of business while in this role• Highly contributed to engineering team efforts in facilitating continuous enhancement of the SaaSplatform’s features and functionalities. Show less
Customer Success Manager
Aug 2020 - Jan 2023Account Manager
Mar 2020 - Aug 2020Program Execution Coordinator
Jan 2019 - Mar 2020Jr. Account Coordinator
Mar 2018 - Jan 2019Intern
Dec 2017 - Feb 2018

Uberflip
Jun 2023 - Jul 2024Customer Success Manager
PathFactory
Jul 2024 - Dec 2024Customer Success Manager
Licenses & Certifications
- View certificate

Hootsuite Certified
Hootsuite AcademySept 2016 - View certificate

Inbound Certification
HubSpotMar 2016 
Adobe InDesign CC
OCAD UniversityMay 2017
Languages
- ruRussian
- enEnglish
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