Natalie Pagnotta

Experience

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  Brock University

  Aug 2015 - Apr 2017

  - Created and facilitated events attended by 150-400 students; Fall Into Wellness Fair & BUnique Artisan Market, Brock ‘N’ Sock: Free Skate (Benefiting Community Care), We <3 Laser Tag (benefiting Heart and Stroke Foundation).- Developed BadgerCast, a social media Digital Content Calendar that promoted ExperienceBU events.- Collaborated with team members to facilitate annual events: Brock Cares, Grape Stomp, Trick or Eat, Café Crawl, LEAP Orientation Reconnect and promotions initiatives. Show less - Facilitated and maintained online social media platform for the Student Life department, including the use of Facebook, Twitter, Instagram, and Snapchat.- Experienced with the use of Adobe Creative Cloud software in the creation of both digital and print content.- Utilized my knowledge as a Niagara resident to carry out and market both the October (2015) and February (2016) Alternative Reading Week Local Programs, in collaboration with various non-profit organizations in the Niagara Region. Show less

  • First Year Experience Assistant

    Aug 2016 - Apr 2017

  • Marketing Assistant

    Aug 2015 - Aug 2016
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  District School Board of Niagara

  Oct 2015 - Jun 2017

  Literacy Tutor

  - Carried out the Levelled Literacy Intervention (L.L.I) curriculum within a small group setting to primary grade learners.- Experienced in tailoring lesson plans to the needs of the learner. - Assisted students with the creation of unique projects that enhanced their learning experience.

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  GUESS?, Inc.

  Sept 2017 - Aug 2022

  Merchandise Associate
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  Niagara Falls Public Library

  Jul 2018 - Aug 2018

  Summer Outreach Coordinator

  - Facilitated the TD Summer Reading Program in the Niagara Falls community at various parks, recreational facilities, and childcare centres.- Built relationships with community partners to promote the program within the Niagara Region.

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  Mohawk College

  Sept 2018 - Apr 2019

  Client: Canadian Sepsis Foundation - Collaborated with a team of Account Executives to create an integrated marketing plan for the organization. - Presented communications objectives and projections through a variety of communication channels to the board of directors. - Developed event concepts and marketing strategies to increase sepsis awareness to the greater public.- Planned and facilitated an informational event, launching the foundation to the greater public in person and via livestream with an audience of 2,000 viewers. Show less

  • Account Executive - The Agency

    Jan 2019 - Apr 2019

  • Account Executive - The Agency

    Sept 2018 - Dec 2018
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  Hamilton Public Library

  Oct 2018 - Mar 2019

  Communications Intern

  - Developed a 12-month content and programming calendar. - Collected media impressions with the use of Meltwater media monitoring software.- Assist in large event set-ups and same-day operations for the Hamilton Hack- a – thon, and Grow with Google conferences.

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  Reach Digital

  Jan 2021 - Oct 2021

  Marketing Specialist

  - Assisted in the management of a client roster of 20 small-to-medium sizes businesses in a variety of industries - food & beverage, home renovations, higher education, commercial real estate, manufacturing, retail, and not-for-profit organizations.- Developed, implemented, and tracked paid social and search marketing initiatives on behalf of clients. - Maintained and optimized client websites through the implementation of written copy and SEO practices.- Content creation, copywriting, and brand photography for clients social channels and websites. - Monitored, researched, and implemented new creative formats, industry trends, and emerging social networks to further advance clients' online presence.- Analyzed data and compiled monthly reports to be shared and presented to clients.- Contributed in prospective client outreach, pitch deck creation, and proposals.- Community Management on behalf of client organizations (social media channels & directories).- Utilized task management software and other internal tools to update team members accordingly, and ensure file management and project documentation policies were followed. Show less

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  City of St. Catharines

  Oct 2021 - Jul 2022

  - Conducted in-depth one-on-one consultations with small business clients along the identified main street community.- Provided analysis and assessment of client business models, marketing, and operational strategies -- directed them to available programming and support based on assessment.- Facilitated outreach to underserved client populations (i.e. Indigenous, youth, new immigrant and women) to establish business opportunities along the identified main street community.- Implemented My Main Street Accelerator programming and deliverables locally, including recruitment of businesses to apply for available $10,000 non-repayable funding opportunities. - Ensured that program targets were met through excellent client service and project management. Show less - Promoted and supported St. Catharines businesses in applying for the Digital Transformation Grant - $2,500 grant for small brick-and-mortar businesses, administered by OBIAA and funded by the Ontario Government.- Successfully assisted 60 small businesses in securing $150,000 in grants within 3 months.- Provided digital marketing support and consultation to start-ups and small businesses in St. Catharines through the St. Catharines Enterprise Centre. - Utilized HubSpot and Salesforce to track business engagement with consultation services and participation in the Digital Transformation Grant process.- Produced and hosted support for small businesses and digital marketing webinars for entrepreneurs and local community organizations. - Created and strategized digital content for city-managed social channels (TourismSTC, LoveSTC, InvestinSTC, SCenterpriseCTR, DesignDistrictSTC & FilmSTC). Show less

  • Main Street Ambassador

    Feb 2022 - Jul 2022

  • Digital Service Squad Coordinator

    Oct 2021 - Feb 2022
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  Town of Halton Hills

  Jul 2022 - now

  - Promoted and supported Halton Hills small businesses in applying for the Digital Transformation Grant - $2,500 grant for small brick-and-mortar businesses, administered by OBIAA and funded by the Ontario Government.- Created marketing assets for both print and digital delivery to assist in the promotion of Digital Main Street programming.- Provides digital marketing 1:1 consultation services to Halton Hills start-ups and established small businesses. - Utilized HubSpot to track business participation in the Digital Transformation Grant process.- Produced and hosted digital marketing webinars to assist small business owners in exploring new digital activations.- Produced a monthly mini magazine feature highlighting various digital marketing strategies, how-to guides, and cost-effective tactics to assist small business owners in growing their digital footprint. - Planned and executed Small Business Week programming, displays, and in-person product photography sessions. - Assisted in the creation of marketing assets and collateral to promote the Town's Community Improvement Program. - Collaborated with the Town tourism team to increase the visibility of the Visit Halton Hills brand (merch, digital strategy, community activations, etc.).- Facilitated the Town's first venture into influencer marketing, yielding 80K+ views across multiple touchpoints. Show less

  • Economic Development and Research Officer

    Oct 2023 - now

  • Digital Main Street Coordinator

    Jul 2022 - Oct 2023