Anika Tabassum

Experience

• 

  Independent University, Bangladesh

  Jan 2016 - Dec 2017

  Student on Duty (SoD) at Office of the Registrar

  Office of the Registrar, IUB- deals with official paperwork, courses, billing and registration of all the students in Independent University, Bangladesh. • Advised courses to undergrad students on the semesters of Summer’16, Autumn’16, Spring’17, Summer’17 and Autumn’17; interacted with 200 new students on an average each semester along with the currently enrolled, graduates and potential ones both on and off duty.• Worked with the IT department of the office to ensure better user experience quality of iRAS - Integrated Registrar's Office Automation System (IUB) and provided on spot solution to the students on issues regarding the system. • Assisted the Registration Officer with sorting information and communicating with students on probation, waiver, detention, board scholarship, fee dues, unfinished courses; to sum up - unusual and problematic cases. • Worked in the 17th, 18th and 19th convocation; checked documents and certificates of 500 students on an average each time. • Prepared billing statements of course registration, installments and academic document requests as well as handled issues regarding new and expired ID cards of more than thousand students. Show less

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  Project Be

  Jun 2016 - Dec 2016

  Public Relations Intern

  • Project Shoishob – Co-lead the program at Banani SWAT field along with 4 team members and 10 volunteers to give 40 underprivileged kids a day of fun and games. Conducted an educational session on importance of cleanliness and interactive gaming sessions. • Techfest’2016 - Handled registration and checking-in of 108 participants from all over the country. Supervised the event of BattleBots for 16 teams. • Project Stardust - Visited ASHIC Foundation for Childhood Cancer and Palliative care with 7 team members. Organized a cultural evening session comprised of children-friendly short-films. • Project Ankon - Conceptualized the first-ever art competition from Project Be. Judged the final round comprised of 30 art pieces. • CriticaLink – Collaborated with CriticaLink to provide a free first-aid and safety training session to 20 team members with the information, skills and firsthand experience required to provide rapid, life-saving medical care in an emergency. Show less

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  Magnito Digital

  Sept 2018 - Oct 2018

  Strategic Planning & Content

  -Strategizing campaign plans and creating online brand persona for clients according to brand objectives.-Creating content marketing calendar to ensure regular content on the channels throughout the month.-Conceptualizing online content and directing designers in producing the creatives.-Keeping up to date with industry best practice and monitoring content activities of competitor websites.-Writing entertaining and informative search engine optimised copy.-Assisting the Content manager with ad-hoc copywriting. Show less

• 

  Daraz

  Nov 2018 - now

  As a Management Trainee, one of my major job responsibilities is to implement latest projects and this requires coordination with cross-departments both internally and externally.Private Traffic - Ad Sales:Created a base of 50 top brands comprised of FMCGs, Electronics, Fashion, Health & Beauty to establish the project "Private Traffic: Collaborative Ads". I evaluate the prospective client’s needs early on in the ad sales process. Get a complete idea of the client’s business type, product or service, advertising message, marketing goals and advertising budget. Analyze this information to help the prospect develop a campaign that is within the brand's budget to help reach its target customer. Simply, I help brands reach the right customer with the right product.Partnership & Offline Marketing:Looked after both Commercial and Non-Commercial partnerships to build a sustainable collaborative ecosystem. Running offline activation across 7 divisions in Bangladesh to build brand awareness and acquire new customers.Project Nandini:Launched the Project "Nandini-Empowering Women Through Digitization" with the goal of increasing female entrepreneurs and educating women of Bangladesh with the utility of e-commerce. The project caters to women from the grass root up-from rural housewives to urban women in corporate. Created an online community of Nandini with 50,000+ followers. Show less

  • Brand Manager

    Feb 2022 - now

  • Assistant Manager

    May 2020 - now

  • Management Trainee

    Nov 2018 - Apr 2020