Luis Antonio Tejeda

Experience

• 

  Grupo Radio Centro

  Sept 1994 - May 2000

  Project Leader
• 

  AOL

  Jun 2000 - Sept 2005

  Content Analyst Coordinator
• 

  Televisa Interactive Media

  Feb 2007 - Aug 2010

  AdOperations Manager

  Managing and finding new and innovative technological solutions for the Sales Team. (Internet Advertising), as well as statistical analysis.

• 

  Consejo de Promoción Turística (Mexico Tourism Board)

  Sept 2010 - Mar 2012

  Digital Marketing Manager

  Creating and managing the digital advertising campaigns for "VisitMexico.com" both domestically and internationally. Creating B2B co-ops campaigns for different partners in the travel industry and transforming the institutional marketing campaigns into digital strategies and actions.

• 

  HolaDoctor, Inc.

  Mar 2012 - Mar 2022

  Coordinate the web development team in different projects and in the maintenance of the digital operations.Gather requirements from the editorial, social, SEO and Marketing teams, as well as discuss digital marketing strategies and propose tactical actions.Monetization initiatives.CRM, Lead Generation and Email Marketing management.Web Analytics (GA) and other statistical work.Cybersecurity Committee Secretary. Creating internal cybersecurity awareness campaigns, data management best practices, improving webApps security. Security Compliance. Show less

  • Director of technical digital operations

    Oct 2018 - Mar 2022

  • Sr. Digital Project Manager

    Mar 2012 - Oct 2018
• 

  Hexagon Data – a NATEEVO Company

  Apr 2022 - now

  Oversee the Martech team in the development of projects about Marketing Automation, Personalization and Web Analytics. Implement business strategies, management and process improvement and guide team members on their professional Martech roadmap.

  • PM Lead

    Apr 2024 - now

  • Deputy Director of Operations

    Mar 2023 - now

  • Martech Manager

    Apr 2022 - Feb 2023