Roxanne Houareau

Experience

• 

  Roxanne Sarah Photography

  Jan 2010 - Mar 2015

  Photographer
• 

  Mr Price Group

  Nov 2013 - Nov 2013

  Payroll Administrator
• 

  Pro-Careers Recruitment Services

  May 2014 - Aug 2014

  Talent Acquisition / Recruiter
• 

  WhereToStay.co.za

  Mar 2015 - May 2016

  Social Media Manager & Copywriter

  May 2016 - December 2016Social Media Manager Running of social media on a freelance basis for select provinces. March 2015 - May 2016Researcher, Copywriter & Social Media • Researching new points of interest to add to the website• Adding points of interest and new town text to the website• Basic HTML coding• Writing of blog articles• Implementing social media strategy – content, promotion, engagement, and conversion strategy• Managing social media (Facebook, Twitter, Pinterest, Google +) • Managing online competitions• Posting daily updates on Facebook• Creating new content for the website• Creating and managing paid adverts for Facebook• Obtaining sponsors for prizes to give away to our customers• Designing promotional material for competitions• Engaging in dialogue and monitoring customer issues• Monitoring of trends on social media• Monitoring the internet for brand related topics of conversation• Curate relevant content to reach the company’s ideal customers.• Create, curate, and manage all published content (images, video and written).• Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)• Design, create and manage promotions and Social ad campaigns.• Developing creative ideas and concepts• Proofreading copy to check spelling and grammar• Monitoring the effectiveness of advertising campaigns• Presenting ideas to management Show less

• 

  Digitlab

  May 2016 - Apr 2018

  • Design and implement marketing strategies aligned with clients' targets• Assemble strategic insights into presentation materials for clients• Keep abreast of emerging behaviours, technologies, and companies that are changing our client’s businesses• Acting as an internal resource, championing content / storytelling / digital innovation whenever possible• Liaise with internal teams and ensure brand consistency• Selecting appropriate frameworks, tools and approaches to use in solving client problems• Contribute to business development and thought leadership activities• Leading the social media team in strategy, media planning, content creation• Oversee training and mentoring of Content & Community Management Team• Writing full proposals for campaigns – from SEO, to social media and advertising• Ensuring that each content plan/piece of copy that goes out is of the highest quality• Brainstorming big ideas and thinking of innovative ways to use technology• Develop strong strategic concepts• Proofread copy to check spelling and grammar• Production of video scripts and storyboards• Crafting stories that drive people to action• Writing content plans for Beiersdorf (NIVEA, NIVEA Men, Labello)• Oversee social advertising• Writing SEO articles• Writing press releases• Presentation of campaign concepts to clients• Editing of research reports Show less • Writing creative content for campaigns• Working with the editorial team and content strategists to develop unique content that represents the client and drives community engagement• Being the custodian of a client’s brand - live and nurture communities using creative messaging and engaging content• Set up, maintain and monitor social media accounts and digital marketing channels for clients• Manage the day-to-day activities for clients• Support implementation of social media initiatives• Write and upload customer facing content to social networks on behalf of clients• Input into communication strategies and creative concepts for client content• Research related to client content and their communities • Track, monitor, report on, and respond to client mentions in user-generated contentI am currently the content writer for NIVEA, NIVEA Men, Labello and City Lodge Hotel Group.Clients I have written for:NIVEANIVEA MenLabelloCity Lodge Hotel GroupCorner BakeryFairview HotelDigitLab (internal) Show less

  • Senior Copywriter/Head of Social Media

    Jun 2017 - Apr 2018

  • Copywriter & Social Media Manager

    May 2016 - Jun 2017
• 

  Espresso DBN

  May 2018 - Jul 2019

  Senior Copywriter & Strategist

  • Design and implement marketing strategies aligned with clients' targets• Conduct research, interviews, and brainstorming sessions• Perform competitive analysis and identify gaps and opportunities in the marketplace• Assemble strategic insights into presentation materials for clients• Keep abreast of emerging behaviours, technologies, and companies that are changing our client’s businesses• Acting as an internal resource, championing content / storytelling / digital innovation whenever possible• Liaise with internal teams and ensure brand consistency• Selecting appropriate frameworks, tools and approaches to use in solving client problems• Contribute to business development and thought leadership activities• Social media• Radio• Print adverts• Proofreading• Editing • Campaign development• Brand audits• TV scripts• Storyboards• Trade presenters• Billboards• ActivationsClients include: NIVEA, Labello, Eucerin, Elastoplast, Snowflake, The Hub, Ideals, Wardkiss, Marriott, BB Bakeries, Hendra Estates, La Lucia Mall, John Drake, Galleria Mall, Teichmann, Clover, Soil, DYR, Corona, Toys R Us, Mondi, Arbour Crossing, Westville Mall, Circus Circus, Lil-Lets Show less

• 

  Highbury Preparatory School

  Jul 2019 - now

  Marketing Officer