Ashutosh Naidu

Experience

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  Saino First Network

  Feb 2020 - May 2020

  Market Research Intern

  My Task would include me to identify different brands in each category, the leading ones in each channel, their promotional strategy and other marketing requirement with the idea to acquire new customer base for the company and to provide cloud communication solutions to help clients increase their productivity by carefully performing segmentation, targeting and positioning which will further help the company in generating leads, customer acquisition and successful conversion of leads into opportunity and for overall business growth and development. The task is to make more contacts by research and to offer services by ensuring maximum customer satisfaction which will be reflected in customer loyalty in future. Show less

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  NoBroker.com

  Dec 2020 - Jul 2021

  Territory Sales Manager

  New customer acquisition by the implementation of new strategies. Responsible for strategic partnerships with Builders, Facility Management Companies, etc. Working cohesively with a team of equally talented and passionate colleagues to develop short and long-term strategies to efficiently grow the business. Utilizing high levels of work independence and autonomy of decisions to enable a team for 100X growth. Identifying, experimenting, and executing innovative ideas for expansion. Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings. Exceeded targets by building, directing, and motivating the high-performing sales team. Attracted new clientele and developed customer relationships by hosting product-focused events. Targeted prospects in other territories through careful research of competitor products, services, and trends Show less

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  ReachLocal India

  Jul 2021 - Apr 2023

  Search Engine Marketing strategist

  As a Search engine marketing strategist, I manage the life cycle of digital campaigns post-go-live. My responsibilities involve:*Identify trends and insights.*Allocate marketing investments.*Plan and direct marketing campaigns.*Manage an organization's website and maintain it, keeping best practices in mind.*Optimize content for the websites.*Work with various publishers such as Google advertising & Microsoft advertising.*Track the website traffic flow.*Implement and analyze performance metrics.*Measure and assess goals vis-à-vis ROI*Device experiments and conversion tests.*Provide internal reports on a regular basis.*Execute new and creative collaborations among technologies and platforms. Show less

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  Mediabrands

  Apr 2023 - now

  Senior Executive-Paid Search & Social

  *By delving into data-driven insights, I identify opportunities for improvement and fine-tune strategies to ensure that every marketing dollar spent delivers exceptional results. Moreover, I am well-versed in executing diverse online marketing campaigns, utilizing various platforms to drive success and reach wider audiences.*I meticulously monitor performance metrics, make data-driven adjustments, and constantly strive to increase ROI while delivering outstanding campaign performance. Developing effective strategies is another area where I thrive. By combining my strategic mindset with a deep understanding of industry trends, I empower my clients to increase their online visibility. I believe that a strong online presence is key to achieving business objectives, and I work closely with my clients to create tailored strategies that resonate with their target audience.*I have achieved significant impact for my clients' businesses. By implementing targeted advertising strategies, I have helped generate leads and drive sales through search engines and social media platforms on a global scale. I have successfully built brand awareness and established crucial business relationships for my clients in the digital landscape.*Through thorough research and understanding of target audience search behavior, I ensure that my clients' offerings are easily discoverable. This results in increased website traffic and enhanced brand visibility. Furthermore, I take pride in defending my clients' online brands against tough competition in search engines and social media platforms. By staying at the forefront of industry trends and implementing strategic campaigns, I safeguard my clients' market position and reputation, enabling them to thrive in the digital space. Show less