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Sandra Castro Pinto

Sandra Castro Pinto

Web Project Coordinator

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  • Timeline

  • About me

    Digital Marketing / E-commece Manager / Digital Proyect Manager

  • Education

    • Universidad ESAN

      2014 - 2015
      International Marketing Diploma Marketing Managment

      Activities and Societies: Consumer and market insights, Desarrollo y lanzamiento de productos y servicios, Pricing: Costeo y estrategias de fijación precios, Comunicación 360° y Retail management.

    • Columbia Business School and MIT Sloan - Emeritus

      2020 - 2021
      Postgraduate Diploma Digital Business

      -Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies-Digital Business Models: Executing A Digital Transformation-The Platform Business Model: Leading Digital Innovations-Digital Marketing Strategy: Driving Customer Engagement

    • Pontifical Catholic University of Peru

      1997 - 2003
      Bachelor’s Degree Communications Sciences and Arts

    • Université de Lorraine

      2006 - 2008
      "Communication, Information and Society", major in Internet Project and Content Management Communications / Digital Marketing France (Before called Université Paul Verlaine)

      Digital Marketing, User experience, Leadership, Project Management, Analytics, Budget Management

    • Nottingham Business School, Nottingham Trent University

      2020 - 2022
      Master of Business Administration - MBA Business Administration and Management, General

  • Experience

    • European asociation Robert Schuman

      Sept 2008 - Dec 2008
      Web Project Coordinator

      Conception of website and virtual presentation about Robert Schuman, the father of the Europe

    • DSOFT

      Jan 2009 - Mar 2014

      - Followed-up of customers’ portfolio B2B and B2C- Developed digital business for industries such as, tourism, health, mechanics, retails, wholesale, etc.- Managed projects up to $15 000 - Managed e-commerce projects integrated to commercial management software- Optimized production processes- Developed digital marketing division, set up of multi-channel marketing strategies, for e-commerce clients: (referred to SEO and SEM, sponsored links – Adwords CPC, display campaigns CPM, google shopping, emailing business etc.)- Suppliers’ management- Lead cross-functional teams of 10 direct reports Show less

      • Web Division Head

        Jan 2010 - Mar 2014

      • Web Projects Head – Project Manager

        Jan 2009 - Dec 2009

    • Sogeti - C-discount

      Apr 2014 - Jun 2014
      Project Manager for international e-commerce websites – CDISCOUNT

      - Management of E-commerce projects with multi-cultural team in three languages. (Ecuador and Ivory Coast). - E-commerce platform: MAGENTO.

    • Grupo La República

      Nov 2014 - Sept 2017

      - Developed of Digital Marketing strategies in order to build and to increase audiences for several media Websites- Followed-up of multi-channel marketing strategies (referred to SEO and SEM)- Developed of media kits for digital advertising- Improved daily audience results with web analytic tools- Experienced working and building relationships with cross-functional groups- Developed of branded content campaigns kits, data and technology solutions, advertising technology, and partnerships- Lead cross-functional teams of 20 direct reports Show less

      • Product Manager for the e-commerce site CUPONIDAD.PE

        Jan 2017 - Sept 2017

      • Project Manager in Digital Media

        Nov 2014 - Dec 2016

    • UNIVERSIDAD RICARDO PALMA

      May 2015 - Jun 2015
      University Teacher - Internet business diploma - E-commerce

    • Universidad de San Martín de Porres

      Oct 2016 - Dec 2016
      University Teacher - Digital strategic communication

    • Tiendas Peruanas S.A.

      Jan 2018 - Dec 2018
      E-commerce Product Manager for OECHSLE.PE (Department store)

      - Developed action plans to achieve e-commerce objectives- Researched and analyzed competitor marketing and advertising strategies- Managed five different product categories for online retail sales - Monitored content strategy: SEO development- Developed weekly Conversion Rate Optimization strategies- Monitored digital advertising campaigns, SEM, mailing, and push notification- Lead cross-functional teams of up to 7 direct reports- Ecommerce platform: VTEX.

    • Estilos S.R.L.

      Jun 2019 - Dec 2019
      E-commerce Manager

      - Launched digital strategy: SEO, SEM, AI, Remarketing- Developed e-commerce commercial strategies- Developed action plans to achieve e-commerce objectives- Researched and analyzed competitor marketing and advertising strategies- Implemented strategies for increasing product mix- Managed digital suppliers- Improved logistic processes- Ecommerce platform: Prestashop

    • Intcomex

      Oct 2020 - now
      Business Digital Manager

      Digital Business development for official online shops (.com) and marketplaces for more than 20 technological global brands such as; hp, jbl, xiaomi, motorola, etc.

  • Licenses & Certifications