Matt Allfrey

Experience

• 

  Lloyds Banking Group

  Feb 2004 - Nov 2008

  Credit Risk Analyst / Document Developer / Fraud Prevention / Customer Services

  4 roles over nearly 5 years working up from Customer Services personnel to a SAS and SQL qualified risk analyst.

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  Brighton Calling

  Jan 2009 - May 2010

  Writer

  I wrote for Brighton's leading music news website, Brighton Calling.

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  Battery Powered

  Mar 2009 - Sept 2013

  DJ and Producer

  This is our house/electro/disco/techno moniker. We regularly DJ at Brighton's best clubs, headlining and supporting international talent, we played in Ibiza last year.

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  Blah Blah Blah

  Oct 2009 - Apr 2013

  Freelance Writer

  I write articles for one of the UK's top electronic music blogs weareblahblahblah.com

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  Digi DJ

  Oct 2009 - Jul 2010

  Consultant

  Sourcing new acts and labels to distribute their promotional releases.

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  Digital (Brighton)

  Jan 2010 - Dec 2013

  Resident DJ at Stonelove

  I'm the resident DJ at Stonelove, Digital's indie and rock and roll night every Friday

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  The Recommender

  Jan 2010 - Dec 2011

  Writer/Promoter

  I write for the UK's biggest new music blog, The Recommender as well as promoting its live events.

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  Ape

  May 2010 - Jan 2012

  Website Content Manager

  Main responsibilities: • Take charge of the entire website. • Ensure all pages have content that is relevant, informative and interesting. • Monitor the website's traffic and users' behaviour via Google Analytics. • Research new initiatives to optimise search results. • Suggest structural changes to the development team to improve web ranking. • Create original, keyword focussed content. • Generate backlinks from listings sites and high ranked pages for relevant keywords. • Drive traffic to the website, gain new visitors and encourage users to return regularly. • Guest blog on relevant, trusted blogs. • Use a small budget on Google Adwords to run a PPC campaign. • Liaise with the technical team to maintain and improve the website. • Social media management including: Facebook 'Page', twitter account and Linked In account. • Report to the business owner with a summarised account of the website's activity. Show less

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  Digital

  Oct 2011 - Dec 2012

  Resident DJ at Rebel Thursdays

  DJ at Rebel Thursdays at Digital, Newcastle every Thursday.

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  Audio Brighton

  Aug 2012 - Feb 2013

  Freelance Writer

  Freelance writer for Audio's website www.audiobrighton.com

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  ICrossing UK

  Feb 2013 - Nov 2017

  • Managing a team • Planning annual SEO strategies and quarterly road maps and gaining client buy in • Forecasting • Managing work experience placements • Delivering training for processes and tools • Reporting • Bespoke analysis • Google Adwords (certified 2013) • SEO – tactics and best practice • Excellent written and verbal communication • Experience with analytics packages (Google Analytics, Webtrends, SiteCatalyst) • Tool usage and ownership (Linkdex, Advanced Web Ranking, Pi Datametrics, Brightedge, SEMRush, BuzzStream, Deep Crawl etc.) • Blogging / creative writing • Good understanding of all digital channels • Microsoft Office Suite • SAS • SQL • HTML (basic) • WordPress (basic) Show less

  • SEO Manager

    Feb 2013 - Nov 2017

  • Senior Natural Search Analyst

    Feb 2013 - Feb 2015
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  IRIS Connect

  Dec 2017 - Apr 2019

  Senior Digital Marketer
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  RocketMill

  Apr 2019 - Apr 2020

  Deputy Head Of SEO
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  PMG

  Apr 2020 - now

  Head of SEO, EMEA