Terri Spencer

Experience

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  Boyle Creative Solutions

  Jun 2005 - Nov 2011

  Owner / Designer

  Boyle Creative was a marketing and design studio aimed at developing total communication plans that use creative marketing ideas set in motion through beautiful design and everyday actions.• Learned the power of effective networking, client relationships and referrals.• Performed account management of hundreds of projects across a diverse range of industries that involved developing strategies, branding, messaging and graphic design in multiple platforms.• Refined work-flow, organization and multi-tasking skills.• Managed outside providers for design and web components in order to maximize profits and time. Show less

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  1st Phorm International

  Dec 2006 - Dec 2013

  Director of Marketing

  • One of the founding leaders / employees of the company. Helped set the tone of core brand.• Designed and developed all original graphic designs, including brand look, logo, persona, product labels, and worked on product naming.• Led my team in a fast-paced environment to create national ads, events, and partner with athlete influencers.• Worked closely with ownership to develop unique marketing programs focused on education.• I started working as a freelancer here in 2006 and was hired as a full-time Director in 2011.• Collaborated with community leaders and businesses on 8-10 initiatives and events a year. Show less

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  Terri Spencer Branding & Design

  Dec 2013 - Sept 2023

  Freelance Art Director, Sr Designer, Brand Strategist, Marketing Consultant

  • Brand Building that serves as a meaningful, targeted, long-term, visual/verbal language.• Compelling Creative Design of beautiful brand systems and aesthetically pleasing work for both printed and digital platforms.• Insightful Strategy Work for campaigns, problem-solving, new markets, and more in B2B and B2C.• Project Management from start to finish. Track record of achieving project goals and deadlines due to goal setting, tracking, budgeting, people planning, and time management.• Marketing Programs that create results through planning content, unique guerrilla tactics, managing ad teams, and monitoring activities for effectiveness and ROI.• Targeted Communications, including blog articles, social media, emails, employee communications, press releases, and scripts that are on-brand and voice / tone.• Relationship Building with clients, contractors, peers, and client ownership.• Event Planning including pre-planning, vendor communications, booth design, and building awareness through social / email for events such as Coachella VIP and PRIDE.• Social Media asset creation and management while keeping up with new trends.• Presentation Skills honed by leading meetings and participating in pitch deck showings. Show less

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  Airbnb

  Jun 2019 - now

  Hospitality Superhost

  As a hospitality SuperHost I successfully :• Manage our A-frame cabin as a short-term-rental in Lake Arrowhead, California since 2019• Create memorable stays (and repeat guests) through timely communication, unique touches and inspired environments.• Manage the calendar of check-ins, check-outs, house keeping, contractors and maintenance.• Calculate finances and self-implement dynamic pricing to maximize booking income.• Have increased revenue while decreasing occupancy.• Stay in touch with local STR groups to keep an eye out for local opportunities and events.• Maintain a 4.97 rating on AirBnB - SuperHost since 2019.• Utilize and coordinate multiple OTR (Online travel agency) websites as well as self-booking• Create content and manage the cabin's unique brand through a custom built website and Instagram.www.arrowheadpineshideaway.comwww.instagram.com/arrowheadpineshideaway Show less

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  Ten Acre Marketing

  Sept 2023 - now

  Vice President Creative Services

  As the VP of Creative Services I help position brands to advance agriculture. Every day, I lead the charge in developing and producing creative, compelling ideas that drive our clients' success. I oversee the agency’s Performance Team, ensuring our deliverables are nothing short of exceptional. Collaboration is key, so I work closely with both clients and account teams to bring visions to life.• Craft and deliver standout creative ideas and work.• Provide inspiring creative direction to my team on client projects.• Develop and present bold concepts for campaigns and projects.• Innovate systems and processes that lead to timely, top-notch creative work.• Cultivate a positive and supportive work environment.• Collaborate with my team to ensure we hit project timelines and exceed expectations.• Mentor the Performance Team, guiding them in their career and skills development.• Above all, be a good person—to my team, my clients, and my co-workers! Show less