Prem Anand

Experience

• 

  Rajeswari Graphics Ltd.

  Jan 1996 - Jan 2000

  Designer

  Its a Printing Unit which was having tyset, process and Printing. I had my role in all the units.

• 

  Net4 India Ltd

  Feb 2000 - Dec 2002

  Sr.Web Designer

  Was working as a Designer for south region, where I was interacting with other 4 offices across the country. Got Best Designer Award Internally for the creation newsletter layout net4pulse.

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  Envission

  Jan 2002 - Jan 2003

  Designer

  Created ads, and a multimedia project cartoon animation which has been displayed in the signboard of chepauk stadium.

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  Vishwak Solutions Limited

  Jan 2003 - Jan 2005

  Designer

  I was freelancing them for an ad campaign during 2008

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  DQ week Chennai

  Jan 2003 - Jan 2005

  Cartoonist

  I did my cartoons for the DQ week fortnightly news paper. There was a column for me in the front page called cybertoon. I did freelancing from 1998-2005.

• 

  Frost & Sullivan

  Sept 2003 - Feb 2007

  Manager - Creative Services

  Brand development, Design Strategy, Responsive Design, CSS, ELOQUA, Google Analytics, Social Media Analysis, Interactive Forms, ROI, Lead Generation, Marketing, Newsletters, Advertisements, Info graphics, Visualisation, illustrative concepts, Quark, Adobe Tools, Business Catalyst, Site map, SEO, Brochure and Print Materials, CMYK Process, Post Print Production, Flash, CBT, WBT, Cartoons, Animation(2D).

• 

  Sify Technologies Limited.

  Feb 2007 - Jul 2007

  Creative Lead

  As a Creative Lead for a team of 30 peoples.

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  Frost & Sullivan

  Jul 2007 - Dec 2015

  New Strategic Media Deliverables, Strategic Planning, UI, Infographics, Cartoon Concepts, Illustrations, HTML, Eloqua,CSS, Newsletters, Jquery, Forms, Microsites, Implementing New techniques in Marketing, Flash Presentations, Landing Pages,Tracking, SEO, Analytics, Print, Web and Multimedia. It was from 2007 where I was playing the Manager role. Was handling a team of Graphic Designers and with web Team to provide UI/UX for Brochures, Web Templates and Email Templates. Apart from Designing worked in Eloqua platform for LP with google configured, did PPC, Adwords campaigns. Worked on Interactive presentations using Flash. Where ever I found my creativity helps there all I created the opportunity myself and engaged the team to get the best results.

  • Manager - Creative Services

    Jan 2003 - Dec 2015

  • Manager-Creative Services

    Jul 2007 - Nov 2015
• 

  Ingram Micro

  Dec 2015 - Apr 2022

  Lead Marketing Automation

  Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring resultsEntire CLS internal/external email campaigns, NPS surveys & nurture seriesApply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channelsWork with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaignsHandled multi-country campaigns in BI for VMware, Cisco and worked on other campaignsEnrolled Lead Score Model and drive the MQLs to the sales funnel with continuous metric updates and enhanced the Lead FlowProvide ongoing reporting, campaign insights, and pacing toward goals to stakeholdersEloqua-CRM Integration, responsible for the lead flow, lead update, contact creation & contact updateEloqua-ZoomInfo Integration for data enrichmentIP warming, Eloqua Onboarding, Simplified Logics, Document processes in the handbook for transparency Show less

• 

  CEVA Logistics

  Apr 2022 - now

  Eloqua | Account Engagement | SalesForce | MS Dynamics | Marketing Automation | Lead Generation | Nurture Series

  • Global Marketing Manager | Email & Data

    Dec 2022 - now

  • Lead Marketing Automation

    Apr 2022 - now