Priscilla Cheong

Experience

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  Singapore General Hospital

  Feb 2012 - Aug 2012

  Assistant Research Coordinator

  •Sharp analytical skills used in data analysis for medical research involving over 1000 patients •Meticulous in identifying errors in data and resolving them to improve data accuracy

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  A*STAR - Agency for Science, Technology and Research

  May 2014 - Jul 2014

  HR Intern (Employer Branding)

  •Creatively designed and developed the international hires’ information booklet for new hires; Presentation of ideas and work produced received praises from the senior management•Learnt to use Adobe Illustrator independently to design the information booklet•Took initiative to develop and execute a 15-week social media campaign to promote the A*STAR Corporate Internship Programme; campaign was adapted and implemented

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  SMU - Singapore Management University

  Aug 2014 - Apr 2016

  Teaching Assistant

  •Teaching Assistant for Applied Econometrics (AY 2014/2015 Sem 1, AY 2015/2016 Sem 2), Statistics 101 (AY 2014/2015 Sem 2)•Worked with Professor in lesson preparation and monitoring progress of 90 students•Coached students through weekly consultation sessions

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  Singapore Economic Development Board

  May 2015 - Jul 2015

  Marketing Intern (Brand & Channel Management)

  •Analysed and designed innovative strategies for EDB’s content marketing programme, Singapore Business News, which is a news outlet to brand Singapore as Asian business thought leader•Managed the project independently and completed it within a short time frame of 7 weeks by learning quickly about EDB’s business, its industries and marketing strategies•Took initiative to explore a newly implemented software, Synthesio, and to use the findings from the software to resolve some of the feasibility issues with the strategies Show less

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  Singapore Tourism Board

  Aug 2016 - now

  •Worked with creative and media agencies to manage VisitSingapore Facebook’s editorial calendar and paid social media posts as well as community management•Manage the VisitSingapore Instagram account by developing the monthly editorial calendar, manage paid social media posts, analyse its performance, and community management• Creatively developed social media campaigns for Michelin (for Instagram) and Marin social tool trial (for Facebook); markets covered include Australia, USA, Malaysia, Indonesia, Thailand and Philippines•Manage social trigger reporting to create social media posts and to analyse insights from the social media monitoring tools (20/twenty, NewsWhip) to identify relevant social trends•Manage the building of the 360-photo and video capability on VisitSingapore.com, including doing the User-Acceptance Testing (UAT) and agency management Show less

  • Assistant Manager (Hotel Industry Development)

    Aug 2017 - now

  • Management Associate (Arts)

    Mar 2017 - Jul 2017

  • Management Associate (Digital)

    Aug 2016 - Feb 2017