Zarkky Mendes

Experience

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  San Paolo Gelato & Café

  Oct 2017 - Nov 2018

  I worked on the execution of merchandising actions aimed at the customer's consumption experience and managing marketing campaigns nationwide, during my stay I delivered a 30% increase in the purchase of a premium product that had already been on the brand for five years.• Execution of planned offline marketing actions• Management of the execution of merchandising actions focused on customer consumption experience• Management of actions of the outsourced digital marketing agency.

  • National Marketing

    Jul 2018 - Nov 2018

  • Business Intelligence Intern

    Oct 2017 - Jun 2018
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  Ambev

  Dec 2018 - Jan 2022

  Ambev is a global beverage giant, recognized for its vast portfolio of iconic brands and its substantial influence in the international market.• Recognized in the national audit for accelerating marketing inventory management times by ~60% through the creation of an Excel dashboard targeting all trade marketing processes.• Resolved more than 950 customer issues with the company using management and Zendesk tools.Managed exclusive contracts for the state’s main restaurants and event producers. Show less

  • Business Assistant

    Nov 2019 - Jan 2022

  • Novice

    Dec 2018 - Nov 2019
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  Dasa

  Feb 2022 - Jan 2024

  Product Analyst

  DASA is one of the largest diagnostic medicine companies in Brazil, renowned for its extensive network and advanced medical technology.• Reduced service time at the counter by ~20% (from 6:12 min to 4 min) by optimizing service processes using data collection and analysis, inserting new functionalities into the service system.• Achieving a ~40% improvement in the speed of planning new product feature releases and enabling more accurate strategic planning. Developed performance indicators and KPIs for the service system.• Reduced the use of paper in the sending of 1.2 million protocols per month by inserting the digitalization of processes as a functionality in the service system. Show less

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  Grupo Boticário

  Feb 2024 - now

  Product Analyst

  Grupo Boticário is one of Brazil's largest beauty conglomerates, renowned for its extensive network, innovative products, and commitment to sustainability.• Have provided data analysis on product performance within the market and have managed the process of deactivating items based on performance, the companys’s strategic positioning and global beauty market trends.• Achieving a 30% reduction in preparation time for performance presentations and improving data-driven decision making. Using dashboards, executive presentations and relevant materials to support Governance/Executive Board using Tableau/Excel/GCP.• Participated in the development and launch of new products based on analyses of consumer behaviors, beauty market needs and innovation. Such as Match Ciência das Curvas and Match Science Pré e Pós Química. Show less