Frances Wei

Experience

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  Bio-Rad Laboratories

  Jun 2005 - Sept 2005

  Intern- Special Manufacturing

  Intern in charge of allocation of resources.

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  Aera Energy, LLC

  Jun 2006 - Sept 2006

  Engineering Intern- Total Process Reliability Group

  Created reports on indicators of equipment efficiency to prevent costly shutdowns of oil productionDelivered results to both senior management and equipment operators

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  Southern California Edison (SCE)

  Sept 2007 - Feb 2013

  • Lead analyst coordinating 80 person cross-functional team in SCE’s implementation of California’s greenhouse gas (GHG) emissions cap-and-trade program• Tested state run web-based emissions market platform and drafted SCE’s public comments on regulation resulting in changes that reduced customer costs• Led educational “brown bag” speeches to educate 100 person department on GHG program • Trained and mentored eight full-time analysts during six-month rotations• Created $10B, long-term procurement strategy for GHG emission allowances to ensure compliance• Developed $27M trading strategy resulting in decreased price exposure to emissions markets• Led operations team in developing trading procedures allowing SCE to transact in GHG markets Show less Lead analyst overseeing operational and strategic management of resource planning in deregulated energy markets• Led development and implementation of power trading strategies in newly redesigned power markets• Developed multiple resource planning strategies hedging energy costs of over $1 million daily• Gained buy-in from upstream, downstream groups as well as sr. management to implement each strategy• Created excel based models to analyze power market data and execute daily strategies Show less Prepared daily trading position by analyzing economic power supply and aggregated customer demand; Developed resource-planning solutions needed as part of a California wide power system upgrade• Performed daily cost-benefit analysis on SCE’s power resources to calculate economic power supply• Managed daily trading positions coordinating power supply and demand with power sales and purchases• Demonstrated outstanding ability to make accurate decisions under high-pressure • Persuaded executives to adopt hybrid software solutions to solve the power system upgrade issues Show less

  • Senior Project Analyst - Emissions Trading Group

    Sept 2011 - Feb 2013

  • Senior Analyst- Power Trading Group

    Apr 2010 - Sept 2011

  • Junior Analyst- Power Trading Group

    Sept 2007 - Apr 2010
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  Zaption

  Jun 2014 - Aug 2014

  Product Marketing Manager Intern

  • Generated strategic marketing plan to increase traction resulting in 30% increase in users acquired• Led efforts to refine brand value proposition leading to redesigned marketing materials and homepage• Led competitive and customer research resulting in improved customer advocacy programs• Managed social media presence across Twitter, Facebook, increasing average engagement rate by 2%

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  ClassDojo

  Jan 2015 - Sept 2015

  Developed rich content to support onboarding of 35 million teachers, parents and students.Executed marketing research strategy to understand and improve ClassDojo's experience for parents. • Created and tracked strategic KPIs for customer service success, attaining 98% customer satisfaction• Led customer success team in decreasing ticket backlog by 99% over four months

  • Customer Education Consultant

    Jun 2015 - Sept 2015

  • Customer Success Intern

    Jan 2015 - May 2015
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  Salesforce

  Nov 2015 - Jan 2019

  -Lead product marketing manager for multi-cloud solutions in the healthcare and life sciences vertical - Supported product launch of one of Salesforce's first verticalized products: Health Cloud - Drove product messaging and execution for lead assets including Interactive Tour, datasheet and website and ebooks - Led key launch events including exclusive Health Cloud Launch party at HIMSS with over 350 attendees- Launched Health Cloud for Life Sciences and Telehealth feature for Health Cloud - Own new feature release marketing including messaging and asset creation- Led healthcare customer success experience at Dreamforce developing demos, messaging and training- Developed customer marketing strategy for key assets at HIMSS 2017, including booth- Own messaging and key marketing assets pertaining to Salesforce point of view on healthcare and life sciences Show less

  • Product Marketing Manager - Corporate Messaging

    Aug 2017 - Jan 2019

  • Product Marketing Manager - Health Cloud

    Nov 2015 - Aug 2017
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  ZipRecruiter

  Jan 2019 - Jan 2021

  Enterprise Product Marketing Lead

  - Lead product marketing and own go-to-market positioning for ZipRecruiter's enterprise solutions- Crafted first messaging hierarchy, and key product marketing assets including first call deck, demo video, ebook and webinars- Led customer marketing team hosting executive visits and growing cases studies by 3x-Developed ZipRecruiter’s first enterprise thought leadership content strategy driving 40%+ leads- Directed enterprise website overhaul, implementing 4 new pages, increasing lead conversion by 41%- Drive sales enablement strategy with avg 90% sales team attendance at monthly meetings Show less

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  Qualtrics

  Jan 2021 - Nov 2023

  Oversee product solutions messaging and positioning for Qualtrics’ platform including artificial intelligence, multi-product solutions, automation, customer data, analytics and benchmarks and driving 30% y-o-y company growth for $X.XB businessManaged a high-performing team responsible for messaging, content strategy, materials, product launches, channel alignment, sales enablement and customer validation with a 97% manager effectiveness score (Avg 84%) Launched Qualtrics generative AI GTM strategy including naming, developing end-to-end messaging, organizing enablement, and building 12 new demos resulting in 97 articles and +$X00M in pipeline generatedOversaw product marketing activations at X4, Qualtrics’ annual conference for 10K attendees, including 2 partner sessions, 30 demo stations, 5 keynotes and 100 customer content sessionsCollaborated with Brand, UX teams to create mainstage product keynote narrative content Facilitated product marketing team centralization, organizing internal leadership and all-hands cadences as well as yearly planning with external stakeholders to drive alignment and help reduce attrition from ~35% to 5% Oversaw research segmentation initiative to increase average deal size by targeting higher level buyers conducting 80+ in-depth interviews with C-suite personas resulting in a key input to 2024 marketing engagement strategy Show less Directed Go-to-market for BrandXM product to SMB and enterprise customers, developing all collateral, collaborating closely with PR, enablement, sales, product and brand increasing revenue 3.5X over tenureLed cross-functional alignment between sales operations, product management, and delivery to refresh product methodology, sales tools, enablement, and go-to-market plays to accelerate deals by X0%Chaired 2022 AAPI Heritage Month, securing $15K in funding, leading 10 volunteers to execute on activations with 4.9/5 average CSAT Show less

  • Senior Director, Platform and Solutions Product Marketing

    Dec 2022 - Nov 2023

  • Global Head of Product Marketing - BrandXM

    Jan 2021 - Dec 2022