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Stephen Yu

Stephen Yu

Football Referee

Followers of Stephen Yu540 followers
location of Stephen YuSlough, England, United Kingdom

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  • Timeline

  • About me

    Senior Commercial Pricing & Analytics Manager

  • Education

    • Douay Martyrs RC School

      2011 - 2013
      Business Studies, Mathematics, PE and ICT (AS Level) A Levels/AS Level BCCb

      Activities and Societies: Weekly 6 a-side at Goals Assisted by refereeing for younger year groups during sixth form Business Studies - BMathematics - CPE - CICT (AS level) - B

    • Mellow Lane School (now Hewen's academy)

      2006 - 2011
      GCSEs 13 A-C's including A in English and Maths and 2 Distinction *'s in PE

      Activities and Societies: Played for school football team from year 7 till year 11. Also refereeing some of the younger years school football matches to help out. Optional choices:French - BGeography - BPE - AB and 2 distinction stars

    • University of Portsmouth

      2013 - 2017
      Business and Management (Including Business Placement year) BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES First-Class Honours

      First year: Attained First-class honours with 70%Modules studied:Business Innovation Development Project - 68%Business Operations & Systems Management - 75%Managing People in Organisations - 65%Business Accounting - 60%Economics for Business - 70%Quantitative Methods and Data Analysis - 81%Second year: Attained a 2:1 with 68%Core Modules:Business Analysis and Decision Making - 63%Business and Employment Law - 56%Employability Research and… Show more First year: Attained First-class honours with 70%Modules studied:Business Innovation Development Project - 68%Business Operations & Systems Management - 75%Managing People in Organisations - 65%Business Accounting - 60%Economics for Business - 70%Quantitative Methods and Data Analysis - 81%Second year: Attained a 2:1 with 68%Core Modules:Business Analysis and Decision Making - 63%Business and Employment Law - 56%Employability Research and Professional Development - 66%Leadership, Ethics, Governance and Sustainability - 78%Optional Modules: Developing Marketing Communications - 70%Human Resources for the Professional - 62%Third year: Industrial Business Placement at British AirwaysFourth/Final year: First-class honours with 78%Core Module:Strategic Management - 81%Optional Modules:40 Credit - Work Based Learning - 76%People Resourcing - 77%Advertising and Public Relations - 80%Developing New Products and Brands - 75% Show less

  • Experience

    • The Football Association

      Mar 2010 - Aug 2015
      Football Referee

      -Refereeing a variety of football matches including youth, men's and women's football with games in leagues, cups, friendlies, tournaments and charity matches. -Part of the Referee Academy where top referee's/assistant referee's in English football provide advice and training on specifics of refereeing..-Refereed at the Arsenal International Soccer Festival (Now the London International Soccer Festival) between 2010 and 2015 for a week every summer.

    • Metropolitan Police

      Jul 2010 - Jul 2010
      Events management 2-week work experience

      Work experience to understand how the Metropolitan Police events team operates.

    • Goals Soccer Center

      Apr 2012 - Sept 2012
      Referee

      Refereeing a variety of games which started as 5 a side league games every week.

    • Smartodds

      Aug 2013 - Jul 2016
      In-play football analyst (self employed)

      Watching football matches from around the globe and providing statistics which are fed into their maths model.

    • Marks and Spencer

      Aug 2014 - Nov 2014
      Customer Retail Assistant

    • British Airways

      Sept 2015 - Aug 2017

      Liaised with universities and students across the south coast to build relationships between British Airways and career services to promote graduate/placement schemes available with on-campus presence. I supported the launch of a competency framework across the organisation, embedding the framework across departments and managing projects feeding into the competency framework.

      • Campus Ambassador (University of Portsmouth)

        Aug 2016 - Aug 2017

      • Performance Management Consultant - Business Placement year

        Sept 2015 - Aug 2016

    • Powerforce GB

      Aug 2017 - Dec 2017
      Sales Development Executive (Molson Coors account)

      Responsible for over 1,000 independents across Uxbridge and surrounding areas through developing relationships with key decision makers to distribute key Molson Coors lines.

    • Mondelēz International

      Dec 2017 - Jul 2019
      Sales Revenue Planning Executive - Christmas (Seasonal Chocolate)

      As a commercial executive, I was responsible for helping to plan Mondelez's Christmas season, driving: rate per tonne, revenue and volume to help grow Christmas at Mondelez. Successfully managed: -NAM relationships to forecast Christmas-Pre-filled project execution across retailers-To plan and execute Christmas 2018 & 2019, approving Christmas plans across all major grocers and discounters/online retailers. 2018 delivered £200m in revenue and grew 8% YoY-Supporting product range growth and rationale behind NPDs Show less

    • Virgin Media

      Jul 2019 - Apr 2022

      This role involved planning 2-3 months out for value added marketing campaigns involving the use of telephone and online journeys through email and direct mail.- Planning of Cross-Sell / Upsell campaigns for positive ARPU movements in the base on Broadband and TV products.- Selecting cohorts of customers for agile campaigns based on rationale such as anticipated customer movements through behaviours as well as revenue and trends.- Tracking and reviewing weekly trading performance to demonstrate where to invest in the base.- Planning offers for Premiums such as Sky Sports, Sky Movies and BT Sport.- Reviewing the overall base toolkit, enhancing offers across Sky Sports, Sky Movies, BT sports, Premier Sports and numerous entertainment TV picks.- Pulling together resources to do campaigns on Kids TV including Disney and Nickelodeon, working cross-functionally to analyse trends during free to air periods and commercially establishing offers for these cohorts.- Supported the launch of machine led learning build automated campaigns for the customer base.- Supporter the commercial-operation migration of 12 to 18 month contracts within the agents screens, contributing to savings of over £4m- Within numerous campaigns, have supported incremental annual revenue growth of over £2m Show less This role supported the overall discounting strategy at VM in to reactively trading the customer base.- Weekly trading analysis and decision making in agile A/B testing for customer segmentation.- Offer build and input into MDM, accurately feeding the agent front end screens to discount customers.- Implementation of newer premiums such as BT Sport and Amazon Prime into retentions.- Tracking market wide offers by week to help support the overall weekly trading plan.- Accountability of the trading offer toolkit, ensuring trading accuracy.- Working with the operation to ensure agents are using discounts compliantly and effectively. Show less

      • Commercial Trading Manager - Sky & Other TV Premiums

        Nov 2020 - Apr 2022

      • Commercial Marketing Manager - Proactive Base Trading XSUS

        Mar 2020 - Nov 2020

      • Commercial Trading Manager - Reactive Base Trading Retentions

        Jul 2019 - Mar 2020

    • Virgin Media O2

      Apr 2022 - Sept 2023
      Senior Commercial Manager - TV Entertainments

      Senior Commercial manager within the Commercial Evolution team.Working on future propositions within the entertainment world and beyond through sense checking commercial feasibility of products and propositions, with robust financial modelling. Having a strong strategic focus on new and existing entertainments related content, enabling plans on how we facilitate tools for trading teams. Content such as: Netflix, Disney+, Sky Sports & Movies, Viaplay, BT sports, Discovery+ and Amazon Prime, falls under my remit. Show less

    • Travelodge Hotels Limited

      Sept 2023 - now
      Senior Commercial Pricing & Analytics Manager

      - Accountable for minimising the revenue loss from the refit programme, saving millions in revenue per year- Supporting the incremental revenue opportunities from a room change opportunity perspective - Supporting the rollout of commercial initiatives through data and analytics, and support of Mastercards test and learn platform, providing statistically significant results- Untangling data challenges to support the overall revenue management team- Step into Head Of Pricing role when HoD is away Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Stephen Yu
      Bounce Energy Balls - New Product Development Competition - Top 3 University of Portsmouth Mar 2017 Submitted an idea to a local firm, Bounce who supply energy/protein products to retailers such as Asda, Tesco, Sainsbury and more specialised retailers including Holland and Barrett. The ideas were categorised under 3 sections (breakfast biscuit, breakfast non-biscuit or snack product) and needed to fit with Bounce's strategy, market and brand with consideration to their competitors in the energy snacking industry.I designed and researched an idea which finished in the top 3 ideas which… Show more Submitted an idea to a local firm, Bounce who supply energy/protein products to retailers such as Asda, Tesco, Sainsbury and more specialised retailers including Holland and Barrett. The ideas were categorised under 3 sections (breakfast biscuit, breakfast non-biscuit or snack product) and needed to fit with Bounce's strategy, market and brand with consideration to their competitors in the energy snacking industry.I designed and researched an idea which finished in the top 3 ideas which they may consider for future new product designs. Show less

  • Volunteer Experience

    • Support for UCAS day at Douay Martyrs RC School

      Issued by British Airways on Jul 2016
      British AirwaysAssociated with Stephen Yu

    • Customer service host

      Issued by British Airways on Jul 2016
      British AirwaysAssociated with Stephen Yu

    • Work experience interviews for students

      Issued by British Airways on Apr 2016
      British AirwaysAssociated with Stephen Yu

    • Animal sanctuary helper

      Issued by British Airways on Sept 2015
      British AirwaysAssociated with Stephen Yu

    • Football Coach

      Issued by Concorde Rangers FC on Mar 2010
      Concorde Rangers FCAssociated with Stephen Yu

    • Referee

      Issued by The Football Association on Mar 2010
      The Football AssociationAssociated with Stephen Yu