Robin Kurzer

Experience

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  Self Employed

  Jan 1995 - now

  Senior Communications Professional

  I collaborate with clients to help them identify and reach their marketing business goals through strategic, creative, compelling and SEO-compliant content. Written output includes websites, emails (DM and drip), social media, white papers, thought leadership posts and more. Add-on services include consulting, teaching, proofreading, content migration and editing.SME in #CTV, #Programmatic, #Privacy, #Cookies, #Data, #SaaS, #B2B, #DTC and much much more.Fully opertional home office with more than 20 years of experience working remotely with such tools as SharePoint, Egnyte, JIRA, Asana, Monday, Trello, Basecamp, Google Drive, Microsoft Teams, Slack and more.Past clients include: H&L Partners, Dept 11, OpenX, Emerging Technologies Coordinating Council, Madison College, SunPower, Zoological Society of Milwaukee, Kohler, Rightpoint, Jayne Agency and Revell. Show less

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  Tribal DDB

  Jan 1997 - Jan 2001

  Associate Creative Director

  I remember my tenure as a copywriter and then ACD as one of constantly justifying our presence. DDB was a TV shop, plain and simple, and our ragtag crew fought hard to get a line item on budgets, allowing us to create some of the first online experiences for Budweiser, McDonald's, State Farm, FTD and many, many more.

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  Tribal DDB

  Sept 2005 - Nov 2006

  Senior Copywriter

  A lot of banner ads for a lot of big brands. We did some great work for Dell Computers.

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  Arc Worldwide

  Nov 2006 - May 2007

  Senior Copywriter (Freelance)

  Provided copywriting for brands such as McDonald's, Whirlpool and Maytag.

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  Avenue A | Razorfish

  Jul 2007 - Jul 2011

  Senior Copywriter

  Provided strategic content for a variety of consumer packaged goods clients, including Oreo, Post Cereals and Eggo. Led creative direction and provided the first social strategy for Ritz Crackers.

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  Kohler

  Jun 2011 - Apr 2012

  Web Content Producer

  Helped Kohler Co. relaunch their world-class website, coming April 2012. Provided content strategy, editing, html, back-end CMS and SEO expertise.

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  Den Aviary

  Mar 2013 - Jan 2016

  Freelance Copywriter

  Provided copywriting and strategic content direction for B-to-B clients such as A-1 Freeman and North American Van Lines. Recent projects include vertical-specific one-sheeters, a sell/brag book and print ads.

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  Filament Games

  Sept 2013 - Apr 2014

  Interim Marketing Director

  Worked with this mid-size educational games company to build its marketing department. Managed an integrated, multi-touchpoint marketing push that included PR, direct mail, email and social media. Helped create a new tagline and new brand.

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  OneTouchPoint

  Apr 2014 - Jan 2015

  Freelance Copywriter

  Provided copywriting, strategic content direction and social media strategy for a wide variety of clients, including Markel Insurance, Mobile Mini Storage and the Milwaukee Zoological Society. Recent projects include a Facebook contest that grew the Zoological Society's fan base 50%, providing increased engagement and sales.

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  Third Door Media

  Oct 2017 - Feb 2019

  Reporter

  I wrote breaking and other news for trio of digital marketing publications:Marketing Land, MarTech Today and Search Engine Land. Curated andpublished weekly wrap-up column of timely news. Researched and wrotelong-form foundational pieces on this fully remote team.

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  H&L Partners

  Jan 2020 - Jan 2022

  Proofreader

  On-demand proofreading prior to trafficking for high-profile, high-volume ads and other content. Clients included McDonald's, AAA, VSP, Toyota and more.