Charu Sood

Experience

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  Institute Of Microbial Technology

  Apr 2016 - Jan 2017

  Project Fellow
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  XEQURE SOLUTIONS PRIVATE LIMITED

  Jan 2017 - Sept 2017

  Content Writer

  My responsibilities included -• Writing high-quality, SEO specific and plagiarism free content for different clients• Creating engaging content for social media posts (banners, infographics and YouTube Videos)• Editing existing content on websites• Posting reviews and forum replies pertaining to the services offered by the clients• Searching statistical and informative content to create infographics• Creating Meta tags and descriptions for various websites to improve their ranking on Google Show less

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  DataToBiz

  Jun 2018 - Aug 2018

  Content Management Intern

  Throughout my internship, I diligently conducted extensive research to ensure the accuracy and relevance of the content I created. I strived to stay updated with the latest advancements and trends in the aforementioned technologies, enabling me to deliver insightful and informative pieces. The experience sharpened my ability to comprehend complex technical concepts and effectively communicate them to various audiences.Working at DataToBiz exposed me to a collaborative and intellectually stimulating environment. I had the privilege of collaborating with experienced professionals who provided guidance and feedback, enabling me to refine my writing skills and enhance the quality of my content. The internship served as a platform for personal and professional growth, fostering a deeper understanding of the intricacies of technology and its impact on various industries. Show less

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  Geography and You

  Sept 2018 - Oct 2018

  Internship Trainee

  As an intern at GnY, I was responsible for -• Writing articles for the magazine• Framing emails to solicit articles from renown scientists and researchers• Writing content for social media posts based on the latest theme of the magazine• Writing scripts for YouTube videos• Proofreading and editing content before it goes to press• Assisting in the framing of the magazine• Suggesting topics for articles as per the magazine’s theme

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  Docprime.com

  Nov 2018 - Feb 2020

  Content Executive

  In my role at Docprime, I had several key responsibilities that included:Delivering SEO-specific and plagiarism-free content for both on-page and off-page optimization. This involved creating high-quality content that adhered to SEO best practices while maintaining originality. Writing press releases, newsletters, and brochures that conveyed key information and messaging to the target audience in a clear and concise manner. This required an understanding of the brand's voice and tone, as well as an ability to produce engaging content. Conducting extensive research to write articles and blogs that were factually correct, informative, and valuable to the reader. I ensured that the content I produced was backed up by reliable sources and represented the latest industry insights and trends. Updating and editing existing content to ensure that it remained relevant, accurate, and SEO-optimized. This involved conducting regular audits of the website to identify areas that required improvement. Writing engaging content for social media posts on Facebook and LinkedIn. I used my writing skills to craft compelling captions and content that resonated with the target audience. Proofreading and editing content prior to publication to ensure that it was free from grammatical errors, typos, and inconsistencies. Employing the latest SEO strategies to improve the ranking of web pages. This included conducting keyword research and incorporating them into the content in a natural and organic way. Writing keyword-rich and SEO-optimized content that was designed to drive traffic to the website. This required an understanding of the target audience and an ability to create content that appealed to them. Conducting simple keyword searches to generate organic traffic to the website. I used various tools to identify high-traffic keywords and incorporated them into the content in a strategic manner. Show less

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  AIS Info

  Mar 2020 - Feb 2021

  Content Specialist

  As part of my professional obligations, I held several key responsibilities that contributed to the effective communication and engagement of our organization. These responsibilities encompassed the following:Content Creation: I undertook the task of crafting various types of written content, including white papers, case studies, blogs, articles, and news pieces. Through meticulous research and adept writing skills, I produced high-quality content that informed, educated, and engaged our target audience.Insight Reports: I was responsible for generating monthly insight reports that provided valuable data-driven analysis and observations. These reports offered a comprehensive overview of market trends, consumer behavior, and industry developments, enabling informed decision-making and strategic planning.Trend Monitoring and Social Media Suggestions: I maintained a vigilant watch on emerging trends, both within our industry and the broader social landscape. By staying abreast of the latest developments, I consistently suggested innovative ideas and strategies for the effective utilization of social media platforms, ensuring our organization remained relevant and engaging to our target audience.Newsletter Creation: I played an integral role in curating and creating engaging newsletters for our stakeholders. This involved conceptualizing newsletter themes, gathering relevant content, writing captivating copy, and coordinating with design teams to ensure visually appealing and informative newsletters.Through the fulfillment of these responsibilities, I actively contributed to the establishment of our organization as a thought leader, enhanced brand visibility, and fostered meaningful connections with our stakeholders. Show less

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  Paisabazaar

  Mar 2021 - Jun 2023

  Content Developer

  In my role, I have a range of responsibilities aimed at enhancing web content and optimizing its performance. These include:Improving Existing Pages: I actively engage in the enhancement of current web pages, making them more appealing, informative, and user-friendly. This involves refining the content, ensuring it is accurate, engaging, and relevant to the target audience.SEO Health Check: I conduct regular evaluations of the search engine optimization (SEO) health of the web pages. This entails analyzing keywords, meta tags, headings, and other elements to ensure they align with best practices and maximize visibility in search engine results.WordPress Expertise: I utilize my WordPress proficiency to optimize web pages' functionality and aesthetics. This involves implementing plugins, customizing themes, and ensuring a smooth user experience.Content Creation: I am responsible for generating new blogs, articles, and news pieces that are engaging, informative, and aligned with the overall content strategy. This includes research, writing compelling copy, and incorporating appropriate keywords and SEO techniques.Content Strategy Contribution: I actively contribute ideas to improve the content strategy. This involves identifying target-audience preferences, researching trending topics, and proposing innovative approaches to enhance content reach and engagement.Graphics and Design Recommendations: I suggest and collaborate with the design team to ensure visually appealing and impactful graphics are incorporated into web pages. This includes selecting appropriate images, infographics, and other visual elements to enhance user experience and engagement.By carrying out these responsibilities, I aim to optimize the performance, visibility, and appeal of web pages, ultimately driving increased traffic, user engagement, and overall success of the website. Show less

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  People Matters

  Jul 2023 - now

  Community Relationship Manager

  As a Community Relationship Manager at People Matters, I have the privilege of playing a pivotal role in shaping our organization's online presence and enhancing our community engagement efforts. In this dynamic and multifaceted position, I bring together my passion for content, my expertise in relationship-building, and my dedication to delivering value to our audience.A significant part of my role involves curating and managing the content that graces the People Matters platform. This entails working closely with a diverse group of contributors, thought leaders, and subject matter experts to select the most relevant and insightful articles, reports, and opinion pieces. Through careful evaluation and a keen eye for quality, I ensure that every piece of content we publish aligns with our brand's standards and serves the best interests of our audience. Show less