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Carolina Gómez López

Carolina Gómez López

English Teacher

Followers of Carolina Gómez López759 followers
location of Carolina Gómez LópezBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Trading Manager & Project Manager Lead at Mediabrands Barcelona

  • Education

    • Universitat Autònoma de Barcelona

      2002 - 2008
      Licenciatura en Filología Inglesa Literatura

    • ESIC Business & Marketing School

      2017 - 2018
      Post Graduate Programme Digital Marketing 8 out of 10

      SEO and SEM positioning. Web analytics. E-mail Marketing. Google Adwords management and Editor. Legal advertising aspects. Inboud Marketing. Media planning and buying. Client nursing. Usability. Affiliate Marketing. Profitability analysis. New digital selling channels. Mobile Marketing. Social Networks.Final team project consisting of the creation of a Digital Marketing Plan for a real professional gaming club.

    • ESIC: Business & Marketing School

      2013 - 2014
      Master's Degree in Marketing and Sales Management Marketing/Gestión de marketing, general 7,7 out of 10

      Master's Degree divided in two parts: STRATEGIC and OPERATIONAL MARKETINGFinance, Economic and Financial environments, Market Evolution, Customer Experience, Branding, Pricing, Product Awareness, Segmentation, Marketing 2.0, etc.Creation of an entire Marketing Plan about a new product created by the team.

  • Experience

    • E.C. Systems

      Oct 2006 - Jun 2009
      English Teacher

    • GT Cult and Dj One magazines

      Jan 2008 - Oct 2010
      English Translator

      Translation in different magazines

    • Mail Boxes Etc. España

      Jun 2009 - Mar 2014

      Telemarketing material creation. CRM and data base management. Process optimization of the sales department. Direct assistance of the head of the sales department. Sales Account Excecutive in the Arts and Graphic Department. Besides the common roles in Sales, I coordinated the printing department, together with the logistics and set ups of the projects. Domestic and international shipping managing for clients. Also, management of imports, exports and other transport services such as cargo shippings.

      • Direct Marketing

        May 2013 - Mar 2014

      • Graphic Arts Sales Representative

        Jul 2011 - May 2013

      • Courier Transport Customer Service

        Jun 2009 - Jul 2011

    • ATRESMEDIA PUBLICIDAD

      Mar 2014 - Oct 2018
      Account Executive

      Creation, estimation and presentation of 360º adhoc projects based on performance goals. Project management in coordination with several media teams. Monitorization and post evaluation of the projects. Negotiation with agencies and clients of both monthly and yearly agreements of conventional and non-conventional advertising in TV, radio and Atresmedia websites. Campaign analysis and share of voice or investment monitoring. Presentation of the newest advertising products to clients and agencies (specifically Havas Media). Active internal sales reporting. Management of the following media:- TV CHANNELS: Antena 3, La Sexta, Nova, Mega, Atres Series and Neox. Also La Liga TV channel (aired in pubs).- RADIO STATIONS: Europa FM, Melodía FM and Onda Cero.- ONLINE: video, display, native and non-conventional advertising (rich media, special formats and branded content) in any of the websites of the group together with 3rd party partners (Iceberg). Conventional and non-conventional formats and native advertising in Yahoo! and 3rd party partners. Show less

    • Havas Media Group España

      Nov 2018 - Apr 2021
      Negotiation Manager

      Clients: Industrias Marca, Aldi, JDE (Marcilla & L'Or), Caixabank, Ana Maria Lajusticia, Noel, Fujitsu, Catalana Occident, Port Aventura, Servihabitat, IMC Toys, Chiesi and Wallapop.

    • Mediabrands Spain

      Apr 2021 - now

      End-to-end media strategy management for LEVI'S Spain. Crafting and developing strategic media planning together with tracking and reporting on media performance to global and local management. Account management for Levi's Spain. Trading Manager for several clients negotiating all media.Project Management for various kind of projects across IPG Mediabrands Spain. Leader of Nestlé's multi-media trading team (on and off). Direct reporting to Nestle's media teams. Creation and presentation of the negotiation annual strategy.Focus in efficiency and savings for all targets and brands working closely with Client Service for a better approach and service.

      • Account Manager for Levi's

        Sept 2024 - now

      • Trading Manager & Project Manager Lead

        Jan 2024 - now

      • Trading Manager for Nestlé

        Apr 2021 - May 2024

  • Licenses & Certifications

  • Volunteer Experience

    • Voluntariado y Apadrinamiento de Animales

      Issued by SPAM (Societat Protectora d'Animals de Mataró) on Sept 2013
      SPAM (Societat Protectora d'Animals de Mataró)Associated with Carolina Gómez López

    • Marketing Strategist

      Issued by Publicitarios Implicados on Oct 2016
      Publicitarios ImplicadosAssociated with Carolina Gómez López