Romana Gulišová

Experience

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  Digital Marketing Club

  Jan 2016 - Jan 2017

  Member
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  Starmedia Co.

  Feb 2017 - May 2018

  Account Executive

  First "after studies" full time working experience in media agency. This experience developed my interest in marketing especially in media usage and showed me how dynamic and challenging life in marketing agencies can be 💃☑ Reporting and analyzing campaign results☑ Communication with clients related to media campaigns execution☑ Communication across the agency departments- digital media dept.,traditional media dept., data analytics dept.☑ Daily usage of tools like MML/TGI☑ Preparation of media strategy presentations and other executive tasks as a support for senior account managersGained extended knowledge of media and media landscape in Slovakia Show less

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  RIESENIA.com

  Jul 2018 - Dec 2018

  Account Manager

  Working experience in a digital marketing agency where I was mainly responsible for:☑ Communication and the whole management of given clients☑ Preparations of presentations and price offers☑ Planning tasks and it’s time frame for my colleagues - performance specialists☑ Budget monitoring and informing clients about the campaign results

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  Berlin Brands Group

  Jan 2019 - Dec 2022

  Marketing Project Manager

  As a project manager in marketing team I am mostly responsible for:☑ Coordinating and leading of internal and external teams in terms of creating brand communication campaigns☑ Responsible for task and time management☑ Communication (not only) with Slovak and Czech media houses and marketing agencies, aiming for increase in sales and brand awareness☑ Influencer management - support for more than 30 influencer cooperations on 3 markets a year (from addressing, cooperation terms negotiation to reporting and evaluation)☑ Budgeting and costs reporting on weekly basis☑ Support for other departments when planning corporate events like team buildings☑ Leader of all of the CSR activities in the company as I have a passion for CSR marketing and its application for the brands, which can help companies to use their power and make the world a better place Here are some outputs of finished and also long term CSR projects below.https://docs.google.com/document/d/1mwFs-qnM7c_NJlfaniNo95v19bd9yg9IzlIgStFpnj8/edit?usp=sharing Show less

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  H&M

  Dec 2022 - now

  Content production manager

  As Content production manager I contribute to added customer value, a strong brand and increased sales by securing creation and distribution of paid & store content. In this role I am responsible for securing creation and distribution of all paid media & store content through tight collaboration with the production hub, media agency and store teams.Main responsibilities:CONTENT PLANNING☑ detailed overview of the local customer activation plan to be able to steer the asset production needed for paid media and store communications☑ being informed about the latest global channel playbooks, media ad formats and store formats☑ closely collaborate with Media specialists & Media agency to support the implementation of paid media and store activitiesCONTENT COORDINATION – Paid Media☑ briefing & coordination of media assets requirements and needs with the local Media agency, regional Production hub and local Content Editor☑ being the main point of contact for the Media agency when it comes to ad formats and assets ☑ close collaboration with the Global Production Managers to secure full understanding of the paid media campaignsCONTENT COORDINATION - STORE CONTENT☑ detailed understanding of the global store communications strategy, guidelines & placements for printed material and digital screens☑ close cooperation with Store Visual teams on the POS plan and quantities per campaign so that Store Visuals can order and execute the store material Show less