Ifunanya Iteade MBA

Experience

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  Brand and Business News - PR, Advertising, CSR, Marketing Communication Updates in Nigeria

  Apr 2016 - Aug 2023

  Co-Founder

  Ifunanya Iteade is the co-founder of BBNEWS ON TV, a leading business television show focused on Integrated Marketing Communication (IMC) in Nigeria. Under her leadership, BBNEWS has grown to reach over 10 million viewers nationwide, delivering top-tier insights on branding, advertising, public relations, and digital marketing.Key milestones achieved include:1. Establishing BBNEWS as a trusted industry platform for IMC professionals and businesses.2. Expanding viewership and audience engagement through strategic content development.3. Successfully launching multiple news segments, including Brand Review, Brand Spotlight, and Viral Roundup.4. Driving partnerships with key industry players to enhance the show's credibility and reach.Now working on a part-time basis, Ifunanya continues to contribute her expertise in media, branding, and business growth to further strengthen BBNEWS' impact in Nigeria’s marketing and communication landscape. Show less

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  G6 IMAGE CORPORATE

  Mar 2018 - Dec 2022

  Search Engine Optimization Specialist

  Case Study: How I Scaled G6 Image Corporate to #1 on Google Client OverviewG6 Image Corporate is a top event photography and video production company in Africa. They aimed to boost leads, dominate search rankings, and expand into Ghana and Kenya.ChallengesLow Search Visibility – Struggled to rank for key search terms.Lead Generation Issues – Website traffic was not converting.International Expansion – Needed a strong SEO strategy for Ghana & Kenya.SEO Strategy & Execution1. Keyword OptimizationResearched high-intent keywords in photography, video production, and LED rentals.Optimized content for terms like:Video production company in AbujaEvent photographer AbujaLED screen rental in LagosEvent video services Ghana & Kenya2. On-Page & Technical SEOEnhanced meta tags, page speed, and mobile-friendliness.Fixed indexing issues and structured internal linking.Added schema markup for local SEO.3. Content & Link BuildingPublished keyword-rich blogs and service pages.Built backlinks and optimized Google My Business.4. International SEO for Ghana & KenyaCreated country-specific pages with hreflang tags.Established local citations and backlinks.Results Achieved✅ #1 Google Rankings for major keywords in Nigeria, Ghana, and Kenya.✅ Organic Traffic Doubled within 6 months.✅ Successful Expansion with strong online presence in new markets.Screenshots of Success(Below are screenshots showcasing keyword rankings and traffic growth:)ConclusionA data-driven SEO strategy helped G6 Image Corporate dominate their industry, generate leads, and expand internationally.Looking to scale with SEO? Let’s connect! +2347056839417 Show less

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  SEO RILL - SEO Agency In Lagos Nigeria

  Aug 2023 - now

  Growth Specialist (Freelance)

  Driving 130%+ Digital Growth for Tech Companies in NigeriaAs a Lead Generation & Growth Lead at Seorill, a Nigeria-based digital marketing agency, I’ve had the privilege of helping businesses scale through data-driven strategies.Over the years, I have successfully executed digital activation campaigns that:1. Generated high-quality leads for clients2. Drove user acquisition for tech-based companies3. Achieved 130%+ growth in digital performanceBy leveraging SEO, Google Ads, and strategic digital activations, I’ve helped brands connect with their ideal audience and maximize ROI.Looking to scale your digital growth? Let’s connect!#GrowthMarketing #LeadGeneration #DigitalSuccess #SEO #GoogleAds Show less

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  Propak's in West Africa

  Sept 2024 - Dec 2024

  Digital Growth Manager

  Case Study: 230% Growth for Propak West Africa Through Google Ads & SMMClient: Propak West AfricaIndustry: Events & ExhibitionsObjective: Boost event registrations, exhibitor listings, and engagement via social media marketing (SMM).ChallengePropak West Africa needed a data-driven strategy to increase attendance, exhibitor participation, and digital engagement.Strategy1. Targeted Ads – Used audience segmentation, retargeting, and A/B testing to optimize ad performance.2. Engaging Content – Created event countdowns, exhibitor spotlights, live updates, and interactive posts.3. Landing Page Optimization – Streamlined registration and exhibitor listing process.4. Performance Tracking – Monitored KPIs and optimized campaigns in real time.Results1. 230% Growth in registrations, surpassing expectations.2. Increased Exhibitor Listings and industry participation.3. Higher Engagement Rates across social media.4. Improved ROI, reducing cost per registration.ConclusionA strategic mix of targeting, content, and optimization drove massive event growth. Let’s connect to achieve similar success for your event! Show less