Amrita Roy

Amrita Roy

Sales Promotion Co ordinator

Followers of Amrita Roy1000 followers
location of Amrita RoyKolkata, West Bengal, India

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  • Timeline

  • About me

    Head of Institute,Howrah, VLCC Healthcare Limited, VLCC School of Beauty.

  • Education

    • Rani Birla Girls' College

      1994 - 1996
      Graduate Education 2

      Activities and Societies: inter school FEST, SCHOOL Prefect 10+2, GRADUATION

    • Calcutta Girls' High School

      1981 - 1994
      ICSE SCHOOL GENERAL 1

      Activities and Societies: Represented Class as Class Delegate for five consecutive years! Lead inter school fests and represented school at various inter school activities. I was the Vice Captain of Maxey House!! ICSE

    • Calcutta University, Kolkata

      1996 - 1998
      Bachelor of Arts - BA EDUCATION 2
  • Experience

    • Procter & Gamble

      Apr 1998 - Dec 2000
      Sales Promotion Co ordinator

      School campaign , Hospital campaign for post natal mothers, launch of tide and supervising the home to home campaigns. THIS WAS AN OFF ROLE JOB ON CONTRACTUAL BASIS.

    • Chorus Marketing

      Apr 2002 - Feb 2006
      BDM

      Office administration, Channel Distributor negotiation, training of the sales team

    • Avon

      Mar 2006 - Dec 2009

      Sales and Business Training in East and North East. Eastern UP was also my Territory. Handled sales and business development in Bengal. Had 5 ZMs reporting into me. Sales and beauty training of leaders and zone managers Handling sales and branch operations of North Kolkata Branch.

      • Senior Training Manager

        Jun 2009 - Dec 2009
      • Division Manager

        Mar 2008 - Jun 2009
      • Divisional Trainer

        Apr 2007 - Mar 2008
      • Zone Manager

        Mar 2006 - Apr 2007
    • Bio Veda Action Research Pvt. Ltd

      Jan 2010 - Jun 2010
      BDM EAST

      Business Development Manager for EAST

    • ORIFLAME COSMETICS

      Jul 2010 - Oct 2014

      Responsible for implementing effective sales / marketing strategies to develop business by boosting sales and revenue growth; Execute novel drives for new product development while discovering fresh routes to the market and exploiting them to increase revenues; Expand product coverage and ensure maximum market penetration - Contributed to the definition of direct marketing strategies that support the broader company plans• Plan, organize, direct and control sales staff to meet the objectives• Drive the planning, development and execution of all direct marketing plans, in alignment to company objectives / budgets• Identify and cultivate local partners and resources to amplify brand awareness and brand experiences in sales and marketing environment• At the beginning of each month, counsel with salespersons to establish realistic sales objectives for the month and action plan• Establish a sales objective for the department each month and submit it to the senior management and monitor the performance for all product categories• Monitor each salesperson's daily performance and compare it with the month's objective• Understand departmental financial data to determine performance and review financial data affecting department's profit centres• Develop and maintain relationships with key customers, channels, and other influences • Key person to conduct beauty trainingsResponsible for regions of West Bengal, Sikkim, Andaman, Bihar, Jharkhand, Orissa, Chhattisgarh and heading the 2nd biggest branch in IndiaHandling Kolkata Branch Operations. Looking after East India- Bihar, Sikkim ,Andamans and Chattisgarh. Orissa and Jharkhand was also my territory till 2013. Sales, Leadership Development, Sales Force Growth had been my SALES KPI. Customer care, rather customer perception and warehouse management was my SERVICE KPI. Worked towards maximizing the operational profit of the company. Show less

      • Area Manager

        Jun 2011 - Oct 2014
      • Senior Area Sales Manager

        Jul 2010 - Jun 2011
    • AMC Cookware

      Mar 2015 - Jun 2016
      Area Head East

      Looking after business development in East and N. East India . Responsible for driving sales leadership development and imparting sales training . Overall business growth of the region east and handling branch operations.

    • Zevarin

      Jul 2016 - Apr 2017
      Regional Manager East

      Sales and Business Development in East and North East India . Leadership Development, Marketing.

    • Modicare Ltd (KK Modi Group)

      Jun 2017 - now
      BLACK DIAMOND DIRECTOR

      I am A PRESIDENTIAL DIRECTOR , independant consultant leading Teams across India. Already started building Teams in Dhaka, Nepal & Bhutan. We are the Fastest Growing Company and currently looking at being No.1 in India. We are a part of the Best Team In Pan India and have decided to Go GBD Soon...

    • Wonderchef Home Appliances Pvt Ltd.

      Feb 2018 - Apr 2019
      Zonal Head East

      Sales And Business Development in Bengal, Bihar, Orissa, Jharkhand, Sikkim.

    • VLCC School Of Beauty

      Dec 2024 - now
      Head of Institute
  • Licenses & Certifications

    • PPP