
Kyle Thackthay
Restaurant Manager

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About me
Experienced Social Media Specialist with a emphasis on content creation, project management, analysis, & brand identity. Graduate of Michigan State University in Communication with a minor in PR & Entrepreneurship.
Education

West Ottawa High School Campus
2016 - 2019High School DiplomaActivities and Societies: Graduated Early 10 AP courses

Michigan State University
2019 - 2022Bachelor of communication Communication and Media Studies 3.7Activities and Societies: Undergraduate Research, internship Major in Communication with a mediated focusMinor in Public Relations and Entrepreneurship & Innovation
Experience

ChicknLickn
Dec 2016 - Aug 2017Restaurant ManagerTrain and educate new employees.Oversee all production in both kitchen and store front.Create a personalized customer experience tailored to each customer.

Lemongrass Thai & Sushi
Dec 2017 - Jan 2019Restaurant Manager & Content CreatorCreate content to market via FacebookOversee all operations of restaurant floor as well as other employeesProvide a unique dinning experience tailored to customerCreate a monthly schedule meeting all staffs needsResolve all conflicts with staff and customers

Presidential Cuts of Holland
Jan 2021 - Apr 2021Social Media ManagerDevelop a social media calendar & strategy. Create social media post using photography and videography skillsIncrease customer interaction and grow customer base via social media

WOOD TV8
Jan 2021 - Mar 2021InternBuild connections with professionals in the communication field.Gain knowledge of all aspects of media through weekly task.

Grand Rapids Sport & Social Club
May 2021 - Aug 2021Social Media Marketing InternManage sporting events and maintain customer relations.Photograph events to produce social media content across all platforms.Write & publish a monthly blogAnalyze and report the social media analytics.

Michigan State University
Aug 2021 - Feb 2022Social Media Marketing SpecialistDevelop social media calendar, which includes social media post, meetings, emails, etc.Develop marketing content for media such as Tik Tok, Instagram, & a blog. Analyze and reported the campaign results.

Explorer Marketing
Dec 2021 - May 2022Content DirectorDevelop a marketing plan catered to clients needs and goals.Create and implement marketing materials to grow clients clientele utilizing SEO.Develop social media content, video, copy, email, websites, etc.

Popmenu
Dec 2021 - nowContent StrategistManage multiple projects with multiple companies monthlyCreate & plan a social media marketing strategyCreate monthly content: social media post, text marketing, & email marketingEstablish branding and guidelines

Goyk Productions
Jun 2022 - nowBuild & maintain relations with cast, crew, production, & PRCreate & oversee all series content (episodes, titles, descriptions, ads, etc)Manage scheduling across all platforms & ensure product is delivered. Aid content creators & agencies with content strategy & platform growth,Maintain all creator relationsGrow platform through talent acquisition Oversee & produce content to ensure vision is executed correctly.Strategize & ensure all content meets deadlines. Analyze viewer consumption to curate ads for growth. Over 30% growth across all platformsCollaborate with teams to adjust advertisements and company operations.
Project Manager
Sept 2022 - nowOnboarding/ Relations Specialist
Jan 2023 - nowContent Manager
Jun 2022 - Oct 2023
Licenses & Certifications
- View certificate

Google Digital Marketing
GoogleMay 2021
Honors & Awards
- Awarded to Kyle ThackthayDeans List (multiple) Michigan State Dec 2019 Deans list every semester
- Awarded to Kyle ThackthayKCAD Digital Art award - Dec 2018
Volunteer Experience
Kitchen Staff
Issued by Holland Rescue Mission on Apr 2020
Associated with Kyle ThackthayLeader
Issued by Young Life on Sept 2018
Associated with Kyle ThackthayEducation Mentor
Issued by Step Up on Dec 2018
Associated with Kyle ThackthayCoach
Issued by Special Olympics on Sept 2017
Associated with Kyle Thackthay
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