PriyaDarshi Kumar Singh

Experience

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  Nuvoco Vistas Corp. Ltd.

  Jul 2010 - Oct 2013

  Trade Marketing Manager

  Market Share & Visibility:-Responsible for achieving market share,availability & visibility targets through strong market penetration.Develop & translate TM strategy into execution of plans & ensuring quality implementation.To co-ordinate with the brand managers & regional sales in order to local activities are consisting with the brand image & values.Responsible for bringing innovation into market activation,identify credible vendors & capture market feedback to develop future plans. Prepare marketing calendar based on brand sequence, potential based market,market intelligence. Branding & Cost Optimization:-To assist the central marketing team in positioning the brand specifically to safeguard that the brand is communicated consistently & continually.Follow this up with all divisions of the customer center.For branding ensuring that all communications & sales promotion materials are produced to a high quality with the brand identity guidelines.Market Development:- Responsible for executing national & regional marketing initiatives through sales team.Estimate marketing budgetary requirements & set depot level targets. Finalize selection of outlets for promotions & support in resourcing promotions. Ensure that all promotional material & stocks are available at right time/ place.Split the annual budget into granular activity wise numbers & ensure financial discipline. Internal & External Communication:- Keeping #Safety TOP most priority,I have to suggest & coordinate major internal communications issues with safety,sales,account,logistics,purchase & corporate affair like cross functional team. Customer loyalty programs:-Properly execute the NPS philosophy throughout the organization;with the support of the AVP-Sales,AVP-Mktg & cross functional management team.Ensure collection of the customer contact details of the decision makers & influencers for future implementation & reference. Show less

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  Reliance Cement

  Oct 2013 - Sept 2016

  Brand Manager

  Assist to conceptualizing & delivering new TVC communications in line with sharper consumer insight for specified brands to the HO team. Brand Architecture: Assist to develop the key brand portfolio, segments and sub categories from a consumer needs and emerging trends prospective. Define launch brand architecture and guidelines for future expansion of the brand architecture for specific area as assignment by the senior management. Communication Development: Working closely in line of HO & seniors with both research and creative agencies to drive compelling consumer communication which are anchored in strong consumer insights and beliefs.Integrated Marketing Interventions: Developing and executing 360 degree media with both uses of traditional and digital media plans for the various categories in the portfolio across all the geographical area. Lead campaign idea development and creative execution across media vehicles like TV, Print, OOH and Digital. Monitor competitive activities as well as post activities campaign on regular interval. Assist to development a strong marketing communications across media including packaging, POS, Retail merchandising and advertising campaigns. Overall responsibility of media planning and buying for specified brands in a given assignment area with line of AOP. Leveraging PR as a building block for brand. Supporting on new product launches and market activation. Measuring performance of overall marketing efforts. Identify brand architecture, brand personality of specific brands based on consumer insights.. Show less

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  Bhushan Power & Steel Limited

  Sept 2016 - now

  Senior Manager Brand & Communication

  Bhushan Power & Steel Ltd is India's one of the fully integrated more than 3 Million TPA Steel making Company with INR 17 K, Crores turnover per annum (2013). It is a leading manufacturer of flat, round & long products with state-of-the-art manufacturing plants. It has a wide marketing network both in India & abroad for selling its value added product range.Responsible for developing, implementing & evaluating marketing strategies for below the line (BTL) marketing program to improve the brand awareness & brand recall in the operating of across all the states in India. Responsible to monitor, analyze & evaluate the market trends, customers' insight & competitor activities to identify potential new opportunities of BTL visibility enhancement & innovations for brand building. Solely responsible for ensuring medium, mode & location analytics & conduct effective market research(customer & consumer research) to support the development of BTL strategies & tactics.Planning and implementation of BTL marketing program through best practices and through interface and vendor management. Finalization of quality vendors/partners (in co-ordination with commercial) for conducting BTL marketing activities in the process of continuous improvement to create brand awareness & brand pull. Responsible for BTL vendor management for implementation, interface with ATL manager (senior member of the company) & creative agencies for delivery; Evaluating BTL vendor performance and initiate correctives. Ensure budget calendars are adhered to and implementation is on line to plan. Proper process in terms of recce, vendor brief and SOPs are done to ensure efficient implementation. Assigning the targets to team members & reviewing it regularly for on goal implementation; to ensure the team is working progressively to fulfill the qualitative & innovation goals. Show less