Daniel Edo

Experience

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  Nike do Brasil

  Dec 2010 - Dec 2012

  Nike Brand Communications Coordinator

  . Lead football and sportswear comms, brand and marketing initiatives across different functions and channels. Create and activate synergies between Global and local stories, campaigns, products and assets.. Plan and execute full 360 brand comms campaigns with channels, media buy, assets, influencers, PR and other possibilities.Team support:2 interns / 4 agenciesKey results:. Neymar personal brand and social media football/sportswear plan. Ronaldo farewell project with a real game and partnership video. Corinthians Republic. A full team campaign to generate consumer engagement. Nike Air Force one Brazil. Full local campaign and product implemented. Brazil national team jersey launch in RIO Show less

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  Samsung

  Dec 2012 - Mar 2013

  Marketing Coordinator

  . Integrate marketing plans, execution and activation across all categories and company functions.. Digital strategies and performance/awareness campaigns for key seasonal moments.. Find innovative ways and tools for consumers, B2B and digital ecosystem, generate lead and sales.Team support4 agencies and 2 internsKey results:. Galaxy S3 launch.. First SMARTV launch. . Surround System influencer campaign. . Ecom wholesale search engine partnership.

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  Adidas

  Mar 2013 - Oct 2020

  . Create and simplify global communications seasonal plans & strategies.. Identify and translate markets, channels and functions feedback into business opportunities . Develop, produce and handover key toolkits, content and dull year guidance for market activation. Team management: 3 agencies plus / 1 intern and / 2 assistants.Key results:. Seasonal initiatives and commercial moments generates more than 60% of the company's sell-out.. Mean more and do create less assets and generate business focus.. Digital, Retail and Wholesale full journey support with unified brand approach. Show less . Western Europe region multi-channel seasonal plans and strategies.. Adapt, conceptualize and activate European specifics from Brand to Channels. Unify essentials and quantify all channels activation and its results optimizing awareness and performanceTeam management: 4 agencies / plus 1 intern / 1 assistant.Key results:. 70% increase square meters and brand spaces. Introduce a new payment and content sharing system. One activation seasonal calendar with 80% seamless implementation. Show less . Lead Global Marketing Brand plans/strategies, creation, production, execution and report evolution, for those 2 massive events.. Partner with FIFA & COI, in conjunction with agencies, to ensure brand event relevance.. Prioritize sell-out performance and brand position top of mind.Team management: 7 agencies / 2 interns / 2 assistants.Key results:* Top of mind Brand globally - 3rd position.* Biggest regional fan base for all social channels. Most viewed campaign film.* GOOGLE partnership project. Clio and Webby awards.* Cannes PR list. Brazuca Football Launch. Show less

  • Sr Brand Comms Manager / adidas HQ

    Aug 2017 - Oct 2020

  • Sr Omnichannel Marketing Manager / WE

    Oct 2015 - Aug 2017

  • Sr Brand Manager - FIFA World Cup 2014 and 2015 Rio Olympics

    Mar 2013 - Oct 2015
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  Vans, a VF Company

  Jul 2021 - Jan 2022

  Sr Marketing Manager

  . Marketing plans and strategies for 3 key areas. SPOMA, TRADE e BRAND.. Calendar and brand pillars focus to implement activations calendar (lifestyle + action). Align local opportunities with Global & Regional priorities and synergies Time: 2 interns / 6 assistants / 3 coordinators / 4 agenciesKey results:. First Latam BRAND SHOWCASE Store(PAULISTA). Exclusive content partnership. SNKRS BR, VIACOM, NETFLIX, POD PAH. Global Brand Platforms Localization. MUSICIANS WANTED & BRAND CAMPAIGN. . Local relevant assets. Pedro Barros, Yndiara Asp, João Gordo, Criolo… Show less

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  Levi Strauss & Co.

  Apr 2024 - now

  Sr Brand Marketing Manager. Levi Strauss & Co. Brazil

  . Plan & strategize annual innitiatives calendar considering GLOBAL / LOCAL priorities.. Storyline 360 activations considering channel implementation and coms needs. Support business teams on various moments to lead performance and awareness. Lead our priority moments from BRAND, COMMERCIAL to SPARK . Align partners, influs, platforms on execution for PR, SOCIAL, MEDIA, EVENTS, GUERRILHA & more...