Bill Spencer

Experience

• 

  Hibu

  Sept 2011 - Dec 2021

  I wrote and edited SEO-focused website content that aligned with client branding and drove conversions. I reviewed and edited customer business information for online publication across multiple listings services that included Google My Business, Facebook, Instagram, Bing, LocalPages, and YP.com. My main responsibility was to produce copy and imagery for publication on primary and secondary social media channels. I also worked with clients, marketing managers, and third-party consultants to evaluate campaign performance and adjust client content strategies as needed. I worked on an average of 20 client campaigns a week. - Performed root cause analysis to provide feedback to executive management, product managers, process engineers, and corporate trainers to improve company training and processes - Collaborated with third-party vendors, process engineers, and product managers to develop and refine company processes - Worked with the company's legal team to provide research support for copyright infringement claims- Acted as an SME for the company’s yellowbook.com product

  • Web Content Writer

    Nov 2021 - Dec 2021

  • Social Media Analyst

    Nov 2018 - Nov 2021

  • Escalations Specialist

    Nov 2012 - Nov 2018

  • Customer Service Inquiry Representative

    Sept 2011 - Nov 2012
• 

  Inkwell Content & Marketing

  Jan 2019 - now

  Digital Content Manager and Social Media Lead

  I help businesses find their voice and create messaging to define their brands. In addition to branding and content creation, I assist businesses in understanding who their audience is and the best way to reach them to create effective marketing strategies that generate results. I have experience working with national finance brands, tech startups, and small businesses.

• 

  Inspired Thinking Group (ITG)

  Jan 2022 - now

  • Senior Copywriter and DE&I Coordinator

    Jan 2023 - now

  • Copywriter

    Jan 2022 - Jan 2023