Vinay Srivastava

Experience

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  Parle Biscuits Pvt. Ltd.

  Apr 2008 - Nov 2014

  Area Sales Executive

  Managed a ₹162 Cr business across UP and Bihar, handling a network of 37 distributors. Focused on distribution channel management for the Fortune brand, enhancing primary and secondary sales across rural and urban markets. Successfully launched- Fortune Atta with highest Numberic & weighted distribution in Lucknow & UP territories by focusing more on Activation. Excel in GTM Project, Beat wise productivity, Per team member productivity, Activation, Range selling, Numeric & weighted distribution. Responsible for Primary + Secondary Sales, Team handling of 6 Area Executive + 12 SR + 65 Distributor salesmen.Managed-Articles like- Parle Glucose, Marie, Hide & Seek, Namkeen, Rusk, Cake, Black Burbon. Build and maintain strong relationships with distributors and retailers to enhance product visibility and ensure effective distribution. Plan and implement promotional campaigns and activities to increase brand awareness and drive sales in the general trade segment.Monitor inventory levels to ensure product availability while minimizing excess stock, collaborating with supply chain teams as needed.Manage the sales budget effectively, ensuring resources are allocated efficiently to maximize returns. Show less

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  Emami Ltd

  Sept 2014 - Dec 2015

  Key Account Manager

  Account Management: Develop and maintain strong relationships with key clients, ensuring their needs are met and fostering long-term partnerships. Sales Strategy Development: Create and implement tailored sales strategies for key accounts to maximize revenue and achieve sales targets.Market Analysis: Analyze market trends and customer behavior to identify opportunities for growth within key accounts.Negotiation: Lead negotiations with key clients to secure favorable terms, pricing, and contracts that benefit both parties. Show less

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  KLF Nirmal Industries (P) Ltd.

  May 2015 - now

  National Sales Head