Gabriel G.

Experience

• 

  Laetus GmbH

  Sept 2009 - Nov 2009

  Logistics Trainee

  - Apprenticeship of the processes of the logistics department.- Development of a planning tool for projects.- Creation of the logistics processes flowchart.

• 

  Coca-Cola FEMSA

  Feb 2011 - now

  - Responsible of Business Analysis, developing strategic thinking within different areas of the organization, to rapidly identify and capture business opportunities, with an omnichannel vision.- Develop self-service capabilities according to data structure and necessary insights to execute the organization's commercial strategy.- Cross-channel identification, implementation, and feedback of data and insights needs.- Responsible of Commercial Management System with a 360° vision, standardizing processes and routines within the Zone.- Sales Quota process definition, strategy and execution.- Market Intelligence: Census, surveys, strategic analysis using internal and external data.- Main contact between Central Office and Zone.- Leading a team of 25 people.- Direct report to Zone Director.- Quarterly executive presentations to SLT, showing business performance, initiatives, and short-, and long-term plans. Show less - Led a team of 4 members.- Performed evaluation of new business strategies, industry trends, consumer behaviour, external impacts (COVID-19, Labeling Regulation) in our sales, new product releases, commercial expansion projects.- Analysis of market information from various providers (Nielsen, Euromonitor, ISCAM, Kantar)- 360° Post-mortem analysis of initiatives and projects.- Creation of a new model to measure market share integrating multiple sources of data, in order to depend less on Nielsen measurement as sole performance evaluation tool.- Consumer insights presentations for SLT, Marketing, Commercial departments.- Industry projections for share of market gain estimation.- Various operative estimations for Logistics, Marketing, Commercial projects. Show less - Led a team of 5 members.- Evaluation of new business strategies, industry trends, consumer behaviour, external impacts (COVID-19, Labeling Regulation) in our sales, new product releases, commercial expansion projects.- Analysis of market information from various providers (Nielsen, Euromonitor, ISCAM, Kantar)- 360° Post-mortem analysis of initiatives and projects.- Market research studies and surveys to inform us of consumer responses to various initiatives, both planned and released, and consumer behaviour in specific channels.- Consumer insights presentations for SLT, Marketing, Commercial departments.- Industry projections for share of market gain estimation.- Various operative estimations for Logistics, Marketing, Commercial projects. Show less - Led a team of 4 members.- Development of the pricing strategies in the short and long term.- Ensure execution of the pricing strategy, managing the process between all colaborating areas.- Development of new pricing tools for pricing scenarios evaluation, as an output for demand planning processes, and as support for all pricing-related processes in the company.- Average Price, Volume and Transactions analysis as an input for quick decision-making in pricing, initaitives, promotion budgeting, etc.- Analysis of initiatives, promotions, and new product releases.- Post-mortem analysis of behavior of promotions, new products, and pricing.- Design and development of new business strategies and revenue generation.- Evaluation of impact of external variables in sales of different categories. Show less - Report & Analysis of market data by Nielsen, identifying consumption patterns and changes in consumer behaviour to find opportunities to increase sales, maximize profit, and gain market share.- Analysis of consumer profiles to identify success rate of new product releases and define the best territories for promotions, product tests, price changes, etc.- Monthly market share results presentation to SLT, Marketing, Commercial, Category Management and Channels departments.- Development of a new information platform based in SQL, consolidating all our existing databases into one, ensuring accessibility, security and reliability of data.- Development of automated tools for reports and presentations based on the new information platform.- Industry projections for market share gain estimation. Show less

  • RGM & Pricing Manager

    May 2024 - now

  • Business Analysis Manager Southeast Region

    Jan 2023 - Apr 2024

  • Business Insights Senior Executive

    May 2021 - Dec 2022

  • Operating Model Consumer at Home Manager

    Nov 2020 - May 2021

  • Business Insights Senior Executive

    Jul 2019 - Nov 2020

  • Revenue Management Senior Executive

    Aug 2017 - Jun 2019

  • Market Research Executive

    Oct 2015 - Aug 2017

  • Revenue Management Analysis Executive

    Jul 2014 - Oct 2015

  • Development Executive

    Jan 2012 - Jun 2014

  • Data Master

    Feb 2011 - Dec 2011