Vivian Yao

Experience

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  Zhejiang University

  Sept 2005 - Jul 2007

  Teacher

  •Responsible for student’s appraisal evaluation and awarding and classifying the scholarships.•Instructing graduates to obtain jobs. Communication with other fictional departments to conduct management.

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  NetEase

  Apr 2010 - Sept 2011

  Marketing Specialist

  •Responsible for the global key accounts’ strategy development, such like L’Oréal Paris, Johnson&Johnson, Unilever, Chanel etc. It includes promotion strategy developing and executing, supervising with results delivering and effect evaluation. •Cooperating with digital agencies like Ogilvy and PHD, to create and conduct the promotion plan including on-line and off-line activities. Monitoring the activities effect and evaluating the results.

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  Schneider Electric

  Sept 2011 - Jul 2014

  Product Marketing Manager • Report to Drive Marketing Director.• Responsible for product optimizing projects. • Launched a new China medium product. Defined product specification, business mode and commercialization strategy, leveraging cross selling sales team to achieve target. • Re-launch project of one high end mainstream product, which original sales revenue is 35 million USD. Re-positioned and defined specifications for localization in China, developing strategy plan and implement the marketing plan.• Developed assigned products marketing strategy. Research on potential market and defined new opportunity in HVAC industry. Defined business mode in the market.• Leveraged multiple functions to deliver the results. Work with R&D, logistic, Marketing, applications and service team on product management and promotions. Show less • Report to Drive Marketing Section Manager.• Responsible for the Schneider’s mainstream drive product development in China. The total sales revenue is more than 900 million USD.• Developed product development strategy. Set assigned product line growth rate and developed strategy to achieve it.• Instructed India marketing team on one China product launch. It included sales tools preparing and training, commercialization plan making. • Coordinated with Marcom team to execute promotion campaign. Such as developing the promotion strategy with media choosing and PR strategy. Meanwhile, coordinated with other functions and agencies to execute seminar and roadshows.• Executed new product launch campaigns. Leverage other functions to ensure the activity be smoothly conducted. Show less

  • Product Marketing Manager

    Apr 2013 - Jul 2014

  • Product Marketing Specialist

    Sept 2011 - Apr 2013
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  Danaher Corporation

  Aug 2014 - now

  • Responsible for leading commercial process of strategic projects, e.g., Business strategy development, Business case development, New Product Development and Go-To-Market strategy development; Product Launch and transition; Open Innovation projects.• Responsible business intelligence development and analysis. Developed market intelligence of key IVD subcategory, including disease management value stream mapping, business model development and pricing analysis based on market segmentation, competitor intelligence analysis and market macro dynamic analysis.•Developed SOP and applied DBS (Danaher Business System) to optimize the process for increasing efficiency and effectiveness across functions, for instance, led annually marketing promotion project, marketing campaign and budget management, training program management. Show less Job Description & AchievementMarket Development Manager, Japan & APAC• Report to Sales and Marketing Leader, Japan & APAC• Responsible for JAPAC product service strategy and Go-To-Market strategy development. Collaborated with global product portfolio team and JAPAC regions to develop and execute proper strategy for market development, such as product launch and promotion initiatives. Take lead of regional product adoption including product positioning, pricing and promotion.• Commercial excellence development and implementation. Go deep into market to collect market intelligence and change trend, understand customer needs and value. Applied overall market analysis like market segmentation and install base analysis to find business opportunities. Develop business case and promotion strategy to align with growth initiatives. Synergy and influencing regions and countries accordingly with standard work and RACI. Set up daily management and visual management process to ensure key stakeholders are on the same page and the process is on track. • Marketing excellence and branding. Developed proper marketing plan in terms of market analysis and implemented business strategy to achieve business targets. Rolled out appropriate campaigns to drive business growth. Show less Job Description & AchievementProduct Marketing Manager• Report to senior product manager.• Responsible for product line management and lifecycle management. The sales revenue is nearly 50 million USD. Including set up growth rate target and conducting marketing plan to achieve the target. Monitored product AUP(average selling price) and SDR(special discount request) to keep business growth healthily. Annual price adjustment to pricing product properly.• Product commercialization and launch. Launched 2 new products with proper commercialization strategy in 2015. Achieved the growth rate of 35% and 400% respectively. Launched 1 new product in 2016, achieved 500 K USD sales revenue in 4 months. The responsibility included business mode developing, promotion strategy developing, cooperating with Marcom team to achieve the launch target.• Product strategy localization. Developing new business mode to one medium product achieved growth rate 66% Vs Y-1. Localized China product and achieved 144% growth of sales revenue Vs Y-1. Show less

  • Senior Marketing Manager-Beckman Coulter

    Jul 2021 - now

  • Market Development Manager, Japan & APAC-Sciex

    Jan 2018 - Jul 2021

  • Product Marketing Manager, Greater China-Hach

    Aug 2014 - Jan 2018