Meenal Dobariya

Experience

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  Data Square

  Jul 2019 - Aug 2021

  UI/UX Designer

  Successfully modernized a legacy application, resulting in a 30% reduction in support tickets due to improved usability.Collaborated with marketing and product teams to design and implement a new landing page, driving a 30% increase in lead generation. Utilized Webflow for development and ensured accessibility with WAVE evaluation tool.Streamlined user onboarding for a SaaS product, leading to a 20% decrease in user churn. Conducted user flow analysis and designed intuitive experiences using Figma for prototyping.Developed design guidelines for a new software application, ensuring visual consistency and user experience across platforms. Utilized InVision for creating interactive prototypes for developer handoff.Enhanced mobile app user experience by 10% through iterative usability testing with Lookback and interface improvements in Sketch.Contributed to a 5% increase in website traffic through collaboration on a website redesign project, focusing on information architecture and user experience optimization using Google Analytics. Show less

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  Northeastern University

  Jan 2022 - Apr 2023

  User Experience Designer

  Successfully revamped the university website, conducting user journey mapping and iterative prototyping to address user pain points, resulting in a 32% increase in user engagement and positive feedback from students and faculty.Improved website information architecture through card sorting and tree testing techniques, leading to a 13% decrease in user support inquiries and enhanced overall user satisfaction.Designed and built responsive prototypes for desktop and mobile devices, prioritizing accessibility and usability best practices. This project showcased strong technical skills and understanding of user needs, exceeding objectives. Show less

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  Planck Technology

  Apr 2023 - now

  UI/UX Designer

  Enhanced user engagement by 25% through redesigning the core user interface of a social media platform using Figma for prototyping and conducting A/B testing with Maze.Led UI/UX redesign of a complex website, resulting in a 17% increase in conversion rate. Collaborated with cross-functional teams using Jira for project management and Confluence for documentation.Conducted user research for a new mobile app, including user interviews and surveys with SurveyMonkey, to identify key user pain points and inform design direction.Developed and implemented a comprehensive design system using Sketch, streamlining the design process and ensuring brand consistency across digital products.Optimized website performance by 20% through responsive design principles and collaboration with developers on front-end code using HTML and CSS.Utilized wireframing techniques to create skeletal frameworks of digital products, defining layout, navigation, and content structure while facilitating collaboration with stakeholders and developers. Show less

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  Gies College of Business - University of Illinois Urbana-Champaign

  Jul 2024 - now

  Usability and Accessibility Specialist